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Top 25 Digital Marketing Trends in 2021: Latest Trends You Must Know
by Mamta Shroff | Blogs | 0 comments

If you’re an aspiring digital marketer in making or already one, you must have definitely
researched the new digital marketing trends sometime or the other!
Keeping up with the latest digital marketing trends in the industry is a necessity for professionals
who want a future in digital marketing. 
With the pace of change rising every year, each digital marketer has to constantly invest time and
energy to upskill and learn. 
Having a sound knowledge of the workings of algorithms, new changes or features gives you the
first-mover advantage and creates the most effective marketing campaigns for you and your
company.
As the new year begins, digital marketing enthusiasts everywhere have started to search and look
around for the latest trends observed.
Earlier, voice search optimization and artificial intelligence these concepts were formidable, but
at present, these latest digital marketing trends are among the prime concerns for most business
owners. 
We have written this blog, discussing the Top 25 Digital Marketing Trends to Look Forward To
in 2021 & Beyond, with references and citations to all the research and articles we read to curate
this learning experience.
Attention: Before you start understanding these trends, you must be strong with your basics in
digital marketing for a better approach towards the implementation of the trends. We recommend
you to attend this 45-minute Free Masterclass on digital marketing basics and secrets by Mr.
Karan Shah, CEO & Founder of IIDE. 
Pst, stick to the end of the blog to gain insights on how you can keep up with these trends and
make use of them.

Contents  show 

Top 25 Digital Marketing Trends:

1.AI in Marketing

The world has been buzzing about how the Artificial Intelligence wave will take over every
aspect of your lives in the future. Little do we realize, the change has already begun. 60% of
internet users have already interacted with an AI chatbot for solving queries across multiple apps
and websites. 
Most of the content we consume on our social media platforms is fine-tuned by AIs to make our
stay engaged for longer! This technology is so amazing that it is projected to be a $190 billion
industry by 2025 and digital marketers have an amazing opportunity to exploit this hi-tech tool.

Source: Singlegrain.com

AI is a complex algorithm that teaches itself by looking at vast numbers of data about a certain
field or topic and learns the patterns that work the best. The learning capabilities of the AI
provide programmers with the ability to introduce effective changes in outcomes by letting the
AI use the techniques it found works the best.
There are multiple examples of AI already accomplishing never thought of activities such as
content writing for JP Morgan and Chase. They have adopted an AI-powered content writing
assistant called Persuado. 
AI can serve many functions and act as an extension to every digital marketer who knows how to
employ it. It is cost-efficient, precise, and extremely effective. Having seen so many giant
companies adopting these tools, every team must have a plan to incorporate AI in their array of
tools.
 2.Augmented Reality
By the definition of Wikipedia, Augmented Reality is an interactive experience of a real-world
environment where the objects that reside in the real world are enhanced by computer-generated
perceptual information. 
It consists of 3 basic features
 a combination of real and virtual worlds
 real-time interaction
 accurate 3D registration of virtual and real objects
While virtual reality makes buzz and gets everyone excited with grand sci-fi ideas, Augmented
Reality is much more plausible from a marketing point of view. Experts foresee that AR will
continue to outperform VR in terms of market share. 

Brands are progressively using this AR technology to elevate the consumer experience and
increase sales. 
One such example is IKEA, which has its own app that allows the users to click a picture of their
room on their smartphones (iOS 11.0.1 for now) to test drive IKEA’s furniture in it. The users
can move the furniture around to check out how the furniture looks different from different
angles.
Another example would be Gucci, which is the latest luxury brand that newly added an
Augmented Reality feature to its app to let users ‘try on’ sneakers’. 
The user can choose to see 19 different sneakers on their own by pointing their smartphone
camera downwards. It enabled users to swipe left or right to change to another pair. The app also
lets users take photos, which can afterward be shared on social media or in messaging apps.

With AR elevating more than ever, we will see a massive uptake in brands finding useful
applications for the technology in the future.
3.Voice Search Optimization

According to research by Review42 on voice search, they found that 55% of teenagers use voice
search every day. This massive adoption by the entire generation shows how popular voice
search is going to get in the future.
There are a couple of reasons why Voice Search, a feature we all received with our smartphones
around 2014, is taking off in a big way this year. Firstly, the increasing adoption of smart
speakers. 20% of the households have bought a smart speaker such as Amazon Alexa or Google
Home. The adoption of devices that are fully voice search controlled is a big indicator of how
people have started to get accustomed to this new behavior.
Secondly, Google claims that they have achieved 95% accuracy with their Voice Search. With
higher precision of search, the ease of use factor for voice search has jumped up. Now with
better accuracy to match what you ask for, and the ease of using your voice to get results makes
the process personalized and attractive.
Thirdly and most importantly, it is projected that by 2022, 50% of all online shopping will be
conducted through voice results. This is a whopping $40 billion opportunity for digital marketers
to exploit. With so many growth factors indicating the rise of voice search, making your website
ready for voice search will be very essential for the future.
We found a guide by SEM Rush during our research. This article will teach you how to optimize
your website for voice search in simple 7 steps. 
4.Programmatic Advertising
Programmatic Ad Buying is the use of software to purchase digital advertising. While the
traditional method includes human negotiation, requests for proposals, and quotes, programmatic
buying makes use of algorithms and machines to buy ads.
Programmatic Advertising is when AI is used to automate so that advertisers can target more
specific audiences. 
The automation is quick, efficient which ultimately increases conversions and lowers the
customer acquisition cost. 
Real-time bidding is a type of programmatic ad buying, it allows better and fast targeting,
qualifying ads to be bought and sold on a per-case basis, which means visitors who are your
targeted audience will be exposed to the ad. 
Here’s how Programmatic Advertising works:
Programmatic Advertising is rapidly increasing every year and is predicted to be used for a huge
majority of display advertising in the next couple of years.
According to the research of eMarketer, the display ads in 2021 in the US are nearly 88%, which
are forecasted to be secured programmatically. 
One of the best examples for the same would be ‘The Economist’, a digital and print publication,
started a programmatic advertising campaign with the aim of persuading curious readers to try
the publication. 
 The same campaign generated 6,50,000 new prospects, additional return on investment (ROI) of
10:1. Brand Awareness for “The Economist” also elevated by 65%.
5. Chatbots
Chatbots are considered one of the top digital marketing trends in 2021, the AI-based
technology makes use of instant messaging to chat with customers, and with site visitors. It is
designed to communicate with customers by textual or auditory methods. 
Businesses can leverage the use of chatbots to engage with customers. Since there are plenty of
users visiting the website at once, it advantageous to have a technology that answers hundreds of
users at once.  The benefits of having chatbots are 24/7 customer service, instant responses to
inquiries, and answers to simple questions.  
63% of people prefer messaging on chatbots to communicate with businesses or brands. This
virtual support provides excellent customer services, this means a business gets rid of repetitive
tasks and can focus on important work. 

Starbucks has introduced a chatbot that operates via the MyBarista app where you can order by
auditory message through Amazon Alexa or messaging. 
Another amazing example of chatbot systems is the recently launched project LaMDA by
Google. It is going to revolutionize the coming generations of chatbot systems. Here’s a bonus
read on everything you need to know about Google’s LaMDA. 
Besides allowing customers to remain in the comfort of their homes right up until their coffee is
ready the chatbot messages the customer when the order is ready for pickup, the chatbot also
allows payment and tipping. 
6.Personalization
If you want to outperform your competitors and want to stand out in the market, you must focus
on personalizing content, products, emails, etc. Personalization is the next big trend that will
soon become an industry standard.
According to research by Instapage, 
 63% of consumers are annoyed with the fact that brands repeatedly keep blasting generic
advertising messages.
 80% of consumers say they are more likely to do business with a company if it offers
them personalized experiences.
 90% of consumers claim that they find personalization appealing.
The best example to understand the power of personalization are Amazon and Netflix, they have
personalized recommended movies for each user. Here are some other examples of brands that
are progressively using personalization at present:

Starbucks: Starbucks introduced a gamified mobile app that keeps track of the number of times a
customer visited, the purchase history of the customer, and their location. This personalized app
allowed customers to customize their drinks, and it enabled them to receive rewards. The feature
‘reward system’ on the app itself spiked the revenue to $2.56 billion.

7.Automated Email Marketing

As the name implies, automated email marketing is sending emails to your customers
automatically based on triggers or schedules you set.
Emails have always been the most reliable channel of digital marketing. Promotional emails are
an amazing way to reach out to your customers and let them know what your organization has
achieved or any sale you have coming up. 
Yet due to over usage of mass email tactics, most people have stopped responding to
promotional emails. Personalized emails are a great way to bring back the attention of your
customer, and create a far more engaged customer base.
 According to the research of Backlinko:
 You are 6x more likely to get a click from an email than from a tweet
 Adding a call-to-action button in your emails instead of simply a text link can lead to a
28% increase in click-throughs
 78% of marketers have seen an increase in engagements (including CTR) in the last 12
months
Making your customer feel special is important for every business. Personalized emails do just
that, they give the customer the experience that the business is far more than an imaginary entity,
rather a collective of individuals just like them.

One of the best examples of automated email marketing would be:

EasyJet: EasyJet had launched an email campaign using customer data to essentially tell each
customer their individual story. The email-campaigned used customers’ travel history with the
airline to create personalized stories, which suggested and recommended where they might like
to travel next. 12.5 million personalized emails had been sent, which had a 25% higher CTC as
compared to non-personalized emails. 
Learn to build powerful and successful email lists and email marketing campaigns by enrolling
here: Online Email Marketing Course with Certification
8.Video Marketing
Video Marketing is also one of the top digital marketing trends in 2021 and likely to be at the top
for more years to come. Here are some stats that will demonstrate the importance of including a
video in your digital marketing current trends list.
 According to the research by Impactplus:
 72% of businesses say videos have improved their conversion rate 
 70% of consumers say they have shared brands video 
 52% of consumers say that watching product videos makes them more confident in
online purchase decisions
 Video content is 50 times more likely to drive users than plain text.
One of the issues faced by marketers in recent years was to showcase long-form texts on mobile
screens, as it becomes too difficult and tedious for users to read them.  However, a video can
present the same information in a much better way regardless of the device.  
According to Seotribunal, if your website includes a video, it’s 50 times more likely to bring
organic search results as compared to plain text. Why does this happen? Because people find
video content more captivating, hence google brings such sites on the top results. 
But simply producing a video after another isn’t enough. You need to make sure that you are
well-aware of the ongoing video marketing trends, a few of them are listed below:
 Livestreams on mobile
 Short-form videos
 user-generated video content
 Online Training & Educational Videos
 Video advertising 
 Interactive AR content
 Shoppable Videos
 Virtual Events
Related Post: 8 Low Budget Video Marketing Tips For Your Business
 9.Instagram Reels

The Instagram Reels was great news for marketers & content creators. Especially since TikTok
was banned in a few countries, reels have served as the best replacement. 
The great news for digital marketers is that Reels are providing more than double engagement
rates when compared to posting a normal video.

And now with the newly launched insights features on Instagram Reels, you can even track your
performance and analyze your work!
According to Hootsuite, NFL teams’ Reels generate 67% more engagement than their regular
video posts. 
As a marketer, you can use this feature to showcase many kinds of content such as informative
content, behind the scenes of the organization, product reviews, etc.
An excellent example of this is Louis Vuitton’s Instagram reels, they are of high quality,
stunning, and very innovative. Every single reel of Lois Vuitton has gone viral with an average
of 5M views!
An effective Reels and video content strategy is necessary to grab and retain your customer’s
attention in 2021.
Must-Read: How To Select #Hashtags For Instagram
10.Shoppable Content

Shoppable Content is any content- picture, video, or article, that includes a direct link to a buyout
portal. 
This makes the process of a customer getting aware of a product through content marketing and
making a decision to buy the product on an eCommerce platform far simpler and direct. 
A product on the eCommerce website has a very standard layout- description, details, pictures,
and price. With the introduction of Shoppable content, the way eCommerce operates and markets
its product is going to change. Instead of dreary and boring product descriptions, each product
can be marketed as a story in the form of interactive content.
Instagram has introduced a shoppable content feature, where users can buy a product directly
from a story or a post. Even Pinterest has introduced this feature for its audiences.
According to the stats of Oberlo:
 The estimated number of global digital buyers in 2021 is 2.14 Billion
 In 2021, eCommerce sales are expected to account for 18.1 percent of retail sales
worldwide.
  The number one reason people shop online is free delivery.
Brands such as H&M have stepped up their marketing game with their shoppable content,
by turning their Instagram profile into shoppable posts. 
They tag products into their Instagram posts so that users from their huge following of 36+
million followers can get inspiration and discover new products, and make purchases using
Instagram only.
Modern consumers appreciate smooth user experience and engaging storytelling for their
products. With shoppable content, the entire experience of eCommerce will get a face-lift. A
consumer now expects fast-loading visuals and rewards companies who put in the effort to create
attractive content. 
11.User-Generated Content

People like to participate in activities, especially activities relating to their favorite products or
services. User-Generated Content or UGC harnesses this excitement of the customer and
prompts them to create something of their own with the concerned product and share it with the
world.
UGC campaigns run on the creative submissions by the customers of a product or service, as per
the challenge or prompt given by the company. This strategy is so effective that UGC posts
enjoy a 4 times higher click-through rate in comparison to normal promotional campaigns.

UGC is a great strategy for a couple of reasons. Firstly, it massively reduces the time, effort, and
resources required to run a campaign. UGC campaigns gather a pool of high-quality promotional
materials, all submitted from the customer at no cost to the organization. Secondly, UGC
receives 28% more engagement rates when compared to a normal post, as the trust factor of a
post that is coming from an unpaid customer is far higher.
Despite these wonderful benefits, it was noted that only 16% of brands have any form of UGC
strategy in place. Of the brands that have harnessed the power of this digital marketing
trend, GoPro has been a crowd favorite. By giving prompts to their customers to make videos
using the GoPro equipment, they have succeeded in creating a craze in people around the world
to post their adrenaline-filled life with these cameras with their campaign “Video of the Day”. 
12.Influencer Marketing
Influencer marketing is more of word-of-mouth marketing that concentrates on using an
important leader or personality to amplify the brand to the market. Influencers could be famous
celebrities or YouTubers, Instagramers with great followings who can help spread the word
about the brand or business by social channels. 
 Here are some of the notable highlights on Influencer marketing by Influencer marketing
HubSpot:
 Influencer Marketing Industry is set to grow to approximately $13.8 Billion in 2021
 More than 240 new influencer marketing-focused agencies and influencer platforms
established in 2019
 The majority (59%) admit to having a standalone budget for content marketing, and 75%
of them now intend to dedicate a budget to influencer marketing in 2021
 90% of our survey respondents believe influencer marketing to be an effective form of
marketing
Influencer Marketing could be the next big thing! 
One of the best examples of influencer marketing has to be Adidas. It’s one of the most popular
brands using influencer marketing to promote its products, it got acquainted with influencers to
increase their reach on Instagram and various social media platforms. 

They wanted to concentrate on the younger population, hence they conducted an Instagram
influencer marketing campaign which worked wonders for them, as 70% of Instagram users are
below 35 years of age.
 They had collaborated with influencers like Selena Gomez and Iga Wysocka and introduced
#MyNeoShoot, they were able to gain 12,000 entries for the contest through this campaign.
Furthermore, their hashtag got a massive number of mentions and their Instagram account
followers increased by 41,000 because of this campaign. And, speaking about sales, they
managed to increase their sale by 24% and at the same, this Nike’s sales suffered a drop of 9.1%
13.Geofencing (Location Based Marketing):
Geofencing is a location-based service marketing in which an app or other software program
uses radio frequency identification (RFID), GPS, Wi-Fi, and cellular data to provoke a targeted
marketing action like a text, social media advertisement, email, or an app notification. When the
mobile device enters or exits a geographic boundary, it is known as geo-fence.
According to increasingly.com, 
 Mobile ads with geofencing have double the CTR (click-through-rate)
 Geofencing is adaptable with 92% of smartphones.
 90% of SMS are read within 3 minutes.
 53% of shoppers visited a retailer after receiving a location-based message.
Market Research Future has analyzed that geofencing can help elevate customer interactions, it’s
undoubtedly one of the beneficial digital marketing trends and hence it is gaining popularity. The
global geofencing is expected to grow approximately by USD 2,387 million by 2023 at 27% of
CARG between 2017 and 2023. 
Brilliant examples of geofencing would be:
Starbucks: Starbucks uses geofencing to advertise its drinks to interested customers. They
usually send push notifications when users walk by their business or are in a nearby area. They
also send a special push notification letting customers in the nearby area about the great deal
Starbucks offer, it is a smart deal to get users in the door.

Sephora: Sephora uses a “store companion” geofencing feature which turns on as soon as the
customer walks into the store. The app has excellent functionality, if the user visits one of the
geofenced areas, they receive a notification about current promotions, discounts, etc. 
For industries that need to convert digital users into loyal customers, geofencing is going to
become more and more significant in their marketing strategy.
14.Hyper-local SEO

Hyperlocal SEO is a digital marketing trend that is very helpful for start-ups as well as small
businesses. Never before has it been easier for small business owners to be able to use the power
of digital marketing to get customers. 
Hyperlocal SEO is the new algorithmic push by Google which focuses on a person’s current
NAP (Name, Address, and Phone number) to give very personalized results to daily queries such
as “closest ATM near me” or “where to buy coffee?” 
The most amazing thing about this hyperlocal focus is that it provides the business with the
ability to create a strong regional market for themselves. Combined with voice search results,
people who type very specific queries can easily find a way to get to you. This is a great relief
for traditional businesses and small business owners especially.
The algorithm update is massive yet very easy for everyone to be able to use and apply to their
websites. 
According to Search Engine Watch, the main tool needed to start implementing your Hyperlocal
SEO strategy is to get a Google My Business account. 
After providing details such as an address, business type, opening timings, your business shall
start ranking soon enough. This trend is especially going to be revolutionary for B2B digital
marketing in 2021.
One of the classic examples for Hyperlocal SEO is the “Whopper Detour” campaign by Burger
King, which got insanely popular as it allowed its app-users to buy a whopper for just a penny as
long as they were in the vicinity of 600m of a McDonald’s outlet. 
This campaign went on to become one of the most classic examples of geofencing and
hyperlocal marketing as the Whopper Detour campaign resulted in 1.5 million app downloads
while generating 3.3 billion impressions, equating to $37m in earned media, and the mobile sales
tripled during the promotion with more than 500,000 Whoppers retrieved.
15.Quora Marketing

Quora has always been perceived as a question-and-answer platform with very limited
advertising or monetizing ability. Yet experts like Neil Patel write lengthy answers there to gain
traction from audiences. This platform has become a recent favorite of Google, and digital
marketers in 2021 need to incorporate a comprehensive strategy around Quora

The charm of Quora marketing is the fact that it is done by individuals. Individuals carry more
trust when compared to a brand because there is a human touch to the interaction and the
audiences feel they are talking to a fellow person. This personal connection is what makes Quora
such a great trend to follow in 2021 because the audiences are tired of listening to mass
marketing by brands. Individuals, answering people’s genuine questions, makes marketing more
genuine and trustable.
16.Content Marketing and BERT update

When it comes to creating content for websites, the term “Keyword density” is very important to
digital marketers. This has all come to change with the Google BERT update, which enhanced its
capability to read and understand the content of a website. Google can now comprehend what the
content of the website is about and all the related topics it answers.

BERT is a Google AI, yet it deserves its special mention as it changes how website content
writing has to be done. By understanding better the use of language, Google can understand
answers without requiring the main keywords to be necessarily present, it can understand the
usage of synonyms. It also understands the context of a sentence by reading it about the previous
sentences and succeeding sentences. 
 Content writers can now solely focus on making articles and pages that provide a great
experience for the user, without having to simplify it to make it easy for Google. 
If Content Marketing intrigues you and if you wish to expand your learning horizon then you
should check this out: Online Content Marketing Course with Certification
17.Social Media Stories
In 2013, Snapchat introduced ‘Stories narrative of snaps with a 24-hour life span that users could
even share with their friends. Later in 2016, Instagram came up with ‘my stories’, it was the first
platform to adopt Snapchat’s success stories. Facebook adopted stories for its own platform in
2017.
Using micro-videos, content and images really help to leverage the brand in real-time, which is a
great way to increase engagement among audiences that establishes the authenticity of your
brand. The brands should consider having appropriate CTA’s which will create a genuine
connection with the audience. 
Here are some benefits of Social Media Stories:
 Take advantage of Snapchat geofilters
 Increased Engagement
 Increased website traffic
 Constant engagement with followers
 Increased brand awareness
 Cost-effective
 Opportunities to reach out to the younger generation
Here are few ways brands can adopt while posting stories:
 Take advantage of Snapchat geofilters
 Add location tags
 Add mentions for other brands and your audience
 Use polls within Instagram Stories
 Add links to the social media Stories
 Give the live video a try when creating Stories
 Invite followers to explore more with clear CTA’s
Stories are not the only leverage-worthy parts of social media. There’s so much more to it. We
highly recommend deep-diving into social media marketing to up your game: Online Social
Media Marketing Course
18.People Also Ask

Search Engines are asked all kinds of queries, and to make the internet a place that provides
ready answers to all queries, Google has introduced a People Also Ask (PAA) question. 
PAA is all the related queries other individuals have asked while searching the same topic as you
did. This is to enhance the experience of a user and to give ready answers to all their related
doubts.
 PAA is a great tool for marketing because any business that helps Google in answering these
questions in a precise and simple manner gets their links boosted to the first page of Google
queries. 
The strategic placement of PAAs is such that they are placed right below the top 2-3 links of the
page and have high click-through rates. This means that even for highly competitive pages, if
your content answers PAAs for Google, then your webpage can be on the first page of Google,
regardless of its domain authority rating.
19.Omnichannel Marketing
Omnichannel is a process of marketing across numerous platforms in order to have gained
multiple touchpoints. It is certainly the most noteworthy digital marketing trend in 2021. 
Omnichannel marketing strategies allow a business to use multiple ways of representing their
brand or business in front of the target customer.
The following Omnichannel statistics shows that utilizing multiple channels for your business
generates great results for 2021:
 More than 65% of consumers use various platforms before their purchase.
 Omnichannel strategies generate store visits of up to 80% than usual.
 Omnichannel involving SMS campaigns have a conversion rate of almost 50%.
 Almost all 90% of customers prefer online customer services.
 13% more per order on omnichannel vs. single-channel
The demand for personalized products has increased more than ever, the need for browsing
products online and purchasing them too has elevated. 
This is another domain where AI and big data plays a huge role by assisting the brands to
understand consumer behavior and personalize their products 
Singapore Airlines is an aviation company that sets a good example by providing a smooth
experience to their customers, it is known for creating an influential customer-oriented Omni
experience.
The aviation company is partnered with AOE integrated airports as well as shopping malls by
combining offline and online experiences. With this partnership, customers are able to easily
shop, pre-book and improve in-flight experiences. 
20.Progressive Web Apps
Before understanding Progressive Web App, you need to know about the difference between a
Web app and a Native app. 
 A native app is one that is installed directly onto the smartphone, while web apps are not real
applications; they are websites that, in many ways, appear and feel like native applications, but
aren’t implemented as such. They are run through browsers; typically HTML.
Progressive web apps are nothing but web applications that behave and feel like native mobile
apps. They offer the functionality of a native mobile app. PWA offers push notifications, fast
load time, and brings user experience to cross-platform web applications. However, they don’t
need to be downloaded from an app store, which is considered one of the many benefits that
PWAs offer for businesses.
According to Statista, the number of smartphone users in 2021 is expected to reach 3.8 billion
worldwide. This is over 50% of the entire global population!
Jotted down below are a few of amazing Progressive Web App Statistics of 2021:
 PWAs have 36% higher conversion rates than native apps
 Progressive web apps register 50% higher customer engagement
 Businesses switching to PWAs notice a decrease in page loading speed of up to 10 times
 On average, PWAs cost 3-4 times less than native mobile apps
 Progressive web apps cost 33% less to maintain
 PWAs can be up to 90% smaller than native mobile apps
 The average bounce rate of a PWA is just 42.86%

While the overall mobile consumption is clearly on the rise, native apps, which used to be at the
top of mobile devices, are now slowly but steadily getting replaced by progressive web apps. 
 21.Interactive Content 
Interactive content is content where the audience actively participates instead of passively
watching, reading, or listening.  
When it comes down to measuring effectiveness, interactive content has proven to drive traffic to
websites, educate users about a brand and increase conversion. In this way, interactive content
gives marketers the ability to track interactions and better determine success. 
Listed below are the Statistics that support the same: 
 53% of all marketers report using interactive content.
 93% of marketers agreed that interactive content is effective in educating its buyers
 88% of marketers said that interactive content is effective in differentiating their brand
from their competitors
 The number of interactive posts has increased by 33%
One of the best examples to understand how interactive content can be used in different
industries and across different use cases is the brand ‘Airbnb’.
Airbnb has taken the Buzzfeed-Esque approach and created its own ‘Design Personality Quiz’.
The quiz allows users to pick a room and a color palette and asks 8 quick questions to find out
their design personality. The quiz also allows the users to share their results with friends. 
As per Buzzsumo’s report, a fun quiz like this is shared more than 1,900 times, thus promoting
the product, increasing the social media visibility and website traffic for Airbnb.
22.Browser Push Notifications
85% of offline stores are using push notification largely, considering the following stats: 
 Almost 9% of publishers elevate traffic with the use of web push
 There are twice as many people signing up for web push notifications as compared to a
newsletter 
 The average time that passes before the recipient opens a newsletter is 6 hours, in the
case of web push, the recipient sees the message immediately. 
 It’s difficult for email marketers to achieve a newsletter sign-up rate, only 10% of them
can achieve it, it doesn’t match the performance of web push notification. 
 According to PushPushGo, there was a 3% increase in CTR because of rich push
notifications
 The CTR email marketing is at least twice as low as compared to push notification
Notifications triggered, impacts the users and ultimately re-engages them, especially those who
had shown interest but failed to convert and retrieve revenue from discarded shopping carts:
               
Notifications can even include images and CTA to maximize conversion rates
23.Google Ads Smart Bidding
There’s severe competition between brands and businesses to rank higher on google search
results. However, in order to get indexed on top results through seo demands a lot of effort and
time. An alternative for this is paid to advertise, it makes it easier for marketers to rank on top,
hence it is considered to become the trusted digital marketing trend in 2021. 
Speaking about Google Ads, one of the key features of it is “smart bidding”, businesses and
brands should consider the Smart Bidding feature on Google Ads, as it helps a business to save
time and ace its performance. 
Benefits of Smart Bidding includes:
 Advanced machine learning
 Wide range of contextual signals
 Flexible performance controls
 Transparent performance reporting
Simply put, advertisers can hand over their pay-per-click (PPC) campaigns to Google’s AI
system, which will optimize their budget and maximize their ROI. 
Google Ads Smart bidding allows you to use many different signals for your bid optimization,
including:
 Remarketing list
 Ad characteristics
 Interface language
 Browser
 Operating system
 Device
 Physical location
 Location intent
 Weekday and time of day
The key point being, with Smart Bidding running the show, marketers will have enough time to
concentrate on strategy, analytics, and copywriting. 
Highly Recommended: Online Google Ads Course
24.Vernacular SEO

Most of us use the internet with the assumption that the only language applicable is English. This
conclusion would not have been off the mark 15 years ago when the majority of the internet
users were dominantly from English-speaking countries. As the internet has infiltrated deeper
parts of the world, the number of regional language users has exploded, and the need to rewrite
the internet in regional languages a dire need.

Vernacular SEO, simply put, is developing your website and SEO strategy for a different
language other than English. It includes making entire websites, keyword targeting, advertising,
etc. in the regional languages of your customer. For example, if the company’s main client base
is in rural areas of Maharashtra, doing vernacular SEO would mean that your website, content,
and advertisements are all in the Marathi language…
There is a lot of data out there that backs up the urgency for Vernacular SEO. A Google KPMG
survey, as reported by Economic Times, has unearthed many facts about how impactful it is.
This report found that online advertisements in regional languages have a 88% likely chance of
converting your customers. When compared to their English counterparts, regional speakers are
90% more likely to respond to advertisements. These results show that the use of regional
language provides a level of trust that every business desires.
Making the internet more accessible for everyone by talking to them in their language, digital
marketers across the world can improve the efficiency of their organic results by including
Vernacular SEO as a part of their strategy. This is a great opportunity for all digital marketers to
exploit to get even higher returns and access to newer markets.
25.B2B Digital Marketing Trends

The communication between two separate businesses is called B2B communication. 2021 has
many upcoming technologies to change the way businesses function and communicate with each
other. Here are some of the trends that will change B2B Digital Marketing in 2021.
– BlockChain communications
– Consolidating excessively large MarTech stacks
– Fewer cheap, theme-based websites
– Focus on meaningful data, not vanity metrics
How Can You Keep Up with These Digital Marketing Trends?
The world of digital marketing is highly dynamic, new trends keep on coming and change the
way marketing is done. As the pace of technology keeps on rising, every year we will see newer
and more exciting trends changing how we as digital marketers communicate our product. 
Keeping up with these trends helps digital marketers stay relevant in the market and deliver the
best value to their clients. One way to do that is to sign up for comprehensive digital marketing
courses which equip you with current industry-relevant knowledge and skills.
Opt for this 11-month MBA-Level Post Graduation in Digital Marketing to stay updated with the
industry-relevant trends and land your dream job. Take this free masterclass by Karan Shah,
Founder, and CEO of IIDE, and explore the learning methodology at IIDE before you enroll.
If you’re on a time crunch, you needn’t worry. We have an Online Digital Marketing
Course which equips you with the relevant digital marketing skills from the comfort of your
home in 3 months!
Here are some common questions that might cross your mind.
Q. What are the latest digital marketing trends?
The latest digital marketing trends are AI, AR, Voice Search Optimization, Programmatic
Advertising, Chatbots, Personalization, Automated Email Marketing, Video Marketing,
Instagram Reels, Shoppable Content, Influencer Marketing & Geofencing to name a few.
Q. What are the top trends in digital marketing for 2021?
The top trends in digital marketing for 2021 are AI, AR, Voice Search Optimization,
Programmatic Advertising, Chatbots, Personalization, Automated Email Marketing, Video
Marketing, Instagram Reels, Shoppable Content, Influencer Marketing & Geofencing.
Q. What is the future of digital marketing?
The future of digital marketing is very promising and full of opportunities. With the constant
developments in the technology space, digital marketing is evolving by leaps and bounds. Thus,
anyone looking to make a career in digital marketing is on the right track. Even for someone who
is a business owner and wants to integrate digital marketing, the future will demand digital
marketing as a necessity, and thus right now is the right time.