Assignment 1

Submitted by:
Wajeeh Ud Din Qadir
Registration No:
SP20-BBA-188

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Q1
Ans: The industry's future development and expansion will still rely mainly on technological
advancements and a few social elements. Worldwide, e-commerce is expected to grow at an
average of 47% in the next five years. Everything is now shifting towards ecommerce like every
company or business has an IT department which look over the ecommerce side of the business,
every person has a mobile or any kind of device nowadays so ecommerce will only grow in
future. Some things which we can see in future are

1. AI and Machine Learning: Machine learning may be used for stock management in a
practical sense by evaluating sales and forecasting when inventories should be restocked.
It can also improve customer service by utilizing chatbots that can provide immediate,
round-the-clock assistance. E-commerce can also benefit from AI by providing buyers
with more relevant search results based on accessible data and purchasing trends. Every
piece of information about the buyer is valuable, and AI analysis can aid in providing
better customer care. AI also allows for better-defined buyer profiles, which may be used
by marketing to gain more personalized audience insights. Artificial intelligence can
assess purchases and provide recommendations based on similar or complimentary likes.
Amazon claims that its recommendation engine accounts for 35% of its sales, proving the
value of machine learning for e-commerce businesses. Indeed, artificial intelligence (AI)
can be a powerful engine of growth and customer pleasure.
2. AR/VR: The blended reality of augmented and virtual reality (AR/VR) will undoubtedly
become the norm in e-commerce. Customers buy differently now because AR and VR
provide an immersive and interactive experience through layers of digital upgrades that
show them how a product or service will be helpful in their life.
3. Cryptocurrency Payments: digital currencies like Bitcoin do not require an
intermediary for seller and consumer transactions, they are projected to become the new
standard of payment. This gives both sides more flexibility over how they conduct
business. 
4. Multi-Channel Buying: Multi-channel marketing is about striking a balance between not
overwhelming your audience and not overspending on techniques to convert those who
aren't interested in the first place. It all comes down to knowing when and when to
magnify and when to demonstrate restraint throughout your platforms.
5. Opportunity for B2B E-Commerce: Wholesale e-commerce platforms have had an
even better chance to succeed, with B2B e-commerce generating more than $5 trillion
more than B2C e-commerce. "The gross merchandise volume of B2B e-commerce
transactions is predicted to rise to $7.66 trillion, up from $5.83 trillion in 2013,"
according to Statista. Meanwhile, B2C transactions were expected to total $2.143 trillion.
The average conversion rate for B2B respondents was 10%, which is more than three
times greater than the 3% average for B2C respondents. This demonstrates that B2B
firms that haven't yet launched e-commerce platforms are missing out on a major
opportunity. 

As the internet grows the communication industry can boast of one of the most important
innovations during the age of the internet. The internet has revolutionized not only the
communication world but also the whole world. Information has become readily available
with the click of a button and this has led consumers to be powerful in their choices.

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Technology will also make it possible to browse on the web from any device. Although the
battle between the media and the internet is still on, transforming the internet to be on
televisions and other electronic devices (not just computers and mobile phones) would be the
next option to increase accessibility. Multiple networking may also be possible with internet
advancement. This will make it possible to have multiple users onboard and thus create an
online community. The world has become a global village and technological advancements
have become unimaginable. The internet has brought about significant changes in all spheres
including economic, social, and political while it is still expected that the world become more
integrated through advanced information technology. Indeed, with every invention being
considered a success, the internet can as well be said to be a huge success.

To discuss the future of e-commerce, there is no better place to begin than with facts and
statistics, so let's start there. Global e-commerce retail sales will exceed 2,7 trillion dollars in
2021, according to the Italian consultant Finaria, and should reach 3,4 trillion dollars in 2025,
according to Forbes. These data show that the future of e-commerce is bright, with no signs
of slowing down.

1. Delivery drones - Delivery drones will undoubtedly be a feature of the e-commerce

future. And it appears to be in the not-too-distant future. Many businesses, including
food, are already experimenting with drone deliveries. Since 2013, Amazon, an e-
commerce behemoth, has been working on its own delivery drone project. They expected
it to start running in several places by the end of 2019, but the project is still in the works
due to internal issues. Delivery drones can handle and automate shipping in a variety of
volumes without the need for human intervention.
2. Flexible Payment Options - Another popular e-commerce trend is to provide customers
with a variety of payment choices, including rapid payments, to make the checkout
process easier and more flexible. A virtual store that does not provide this variety on its
internet risks losing clients and sales. People who use Paypal can give precedence to
establishments that accept it, whilst those who use Google Pay or Samsung Pay would be
delighted to have such options available in their store. Payment methods are also
expanding, thanks to the launch of the PIX and improvements in cryptocurrencies. If
providing many payment choices is necessary today, it will almost become a need in the
future to remain competitive.
3. Voice search and voice commerce - Because voice technologies are rapidly evolving,
they are currently a part of e-daily commerce's operations and will become more
prevalent in future online buying. Voice commerce, sometimes known as voice shopping,
is the fastest-growing sales channel in the United States. There, voice assistants such as
Alexa from Amazon may be used to shop, and this will soon be a reality in our country.
Consumers frequently use voice search to search for products on search engines like
Google and Bing, both in the United States and internationally.
4. Big Data - If you want to customize material for your buyers as effectively as possible,
you must first understand who they are and what they do. Big Data is used by big
businesses. These are tools, strategies, and approaches for dealing with enormous
amounts of unstructured data. This information aids in defining your clients' needs and
behaviours.

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 5. Mobile Shopping Will Grow Strong - It's a fact that most people spend a significant
amount of time on their phones on a daily basis. Then it feels natural to use the phone to
make purchases. When done correctly, buying from your phone delivers the utmost
convenience. It's crucial to have a user-friendly design and a simple checkout process.
Platforms like Facebook (and Instagram) take advantage of these opportunities by
providing SMEs with services like Facebook and Instagram Shops, as well as in-ad
transactions. It's no wonder, then, that m-commerce will continue to increase in the
coming years.
6. Video Is on The Rise - Because video is expected to play a significant part in the future
of eCommerce, e-commerce organizations will need to improve their videography skills.
When it comes to purchasing, 60 percent of people would prefer to watch a product video
than read a product description, according to research. While we're on the subject of the
video, people are spending more time online every day. According to a global study, by
2025, the average person would watch 200 minutes of online video. In the next four
years, mobile video advertising is predicted to increase faster than non-mobile video
advertising, according to PWC.

Q2
Ans:

I. The purpose of Puma's content management system (CMS) is to ensure navigation and
branding is consistent and are maintained across pages and sub-sites. This enables Puma
to launch local, regional, or international campaigns easily. The CMS function is to
manage the contents adequately, use it to view feedback from customers and improving
its business. Having a single centralized web sites more convenient for Puma in gathering
data, permitting greater customization of their products so This helps puma to gain more
profits and customer. CMS features include

o Consistent branding
o Enables category managers
o Flexibility to various scales
o Language translation tool

This can help puma to collect data better, easily rolling out the campaigns for the
customers, cohesive brand management and their own convenience of running the
business

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II. Puma developed a single centralized website so as to bring together separate sites into
alignment to develop a single branding message all over the world so as managers can
have tools needed to concentrate their efforts. A single centralized website allows Puma
to collect customer data at the same time have access to customize their products. It is
also easy for people to connect to only and original website so they don’t redirect to
another fake website and get scammed. Firstly, one of the most important benefits
brought out by a single centralized website is a consistent brand image. Consistent styles
of all platform will bring customers better visual experience and strengthen their
impression about the company. Secondly, one integrated website can divide different
functions or parts into various category using Content management System (CMS)
instead of running different websites at the same time. It’s more convenient for company
to manage and for customers to get the target products or services. Besides, using
responsive design technology will increase the flexibility of the website on different
platforms such as laptops, tablets and smartphones. Also, language translation tools can
be integrated into the website so as to help potential users can get the information. What’s
more, company can better collect data from this centralized website system. Using these
data Puma can perform better in understanding the clients.