(EXT) Oct TikTok Shop Solid Lah! & 11.11

20 October - 3 November 2022
4 - 11 November 2022
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Table of Contents
CONFIDENTIAL & PROPRIETARY

20 Oct - 3 Nov 2022: Launch of 4 - 11 Nov 2022: TikTok Shop
TikTok Shop Solid Lah! Brand Slogan 11.11 Mega Sale

1. Basic Information 2. Basic Information
Overall Goals Overall Goals
Background of Q4 Brand Slogan 2.1 Campaign Mechanics
1.1 Campaign Mechanics Key LIVE Sessions
Key LIVE Sessions LIVE Ranking Competitions
Short Video Ranking Competition Short Video Ranking Competition
Why Join TikTok Shop?

3.1 Recap of SG 9.9 Big Sale
3.2 Seller Incentive Plans
3.3 Creator Incentive Plans
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1.
Basic
Information
20 Oct - 3 Nov: #TikTokShopSolidLah
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Overall Goals
Campaign Dates: 20 Oct - 3 Nov 2022
Campaign Tier: S

Initiative Benefits for your Business
Sellers & Creators
Join Short Video Ranking

Earn $3 SGD commission for new Acquire new fans & expand
Competition & win Grand Prize
user you acquire during LIVE your user base
up to $10,000 SGD
Tap on consolidated traffic

Generate Short Videos & LIVE with usage of hashtag
to build your brand
#TikTokShopSolidLah
awareness
Earn commission with high

Host frequent LIVE sessions to pamper your fans
GMV success
| 4
1.1
Campaign
Mechanics
20 Oct - 3 Nov: #TikTokShopSolidLah
| 5
Background of Q4 Brand Slogan
Oct New Buyer
12.12 End-of-Year Party

Initiative 11.11 Mega Sale
9.9 Big Sale

Q4 Brand Slogan
'Solid' = Superb in Singlish

Stay tuned to the superb benefits exclusive to TikTok Shop sellers & creators!
| 6
Key LIVE Session
Host LIVE sessions from 20 Oct - 3 Nov and get rewarded with great traffic and incentives!
Requirements

No. of
Applicable Traffic Resources Commission
Tier Requirements Available Product Subsidy
LIVE Period (per LIVE session) Incentive
Sessions
50% off Promote

Coupons**, capped at
At least 40 new user orders*
$15
S 24 - 29 Oct 60
GMV target of USD 5,000
+ Est. 300K
impressions
Exclusive Price Discounts
will be provided by TikTok SGD$3 per new user
Shop 50% off Promote
Coupons**, capped at
At least 10 new user orders*
20 Oct - 3 $15
A 150
Nov
GMV target of USD 1,000
+ Est. 100K
impressions
How to Sign Up?: Contact AM/CM for Offline Registration by 14 Oct.

* New user order refers to the first purchase made by a unique TIkTok account.
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** Promote Coupons are reward incentives from TikTok Shop to support traffic boosts for sellers & creators.
Short Video Ranking Competition
Sample products for free and and promote them on your videos to win up to $10,000 cash!
Requirements

Step Phase Period Description
Collect your Sampling Voucher (available on Seller Centre) and redeem it to
purchase available products of your choice!
1 Pre-Competition 5 - 19 Oct
Post Short Videos to sell your product(s) of choice. Products must be part of
the sample pool to be considered eligible for competition.
How to Join? Compulsory Requirements

1. Add hashtag #TikTokShopSolidLah in the video description.
During
2 20 Oct - 3 Nov 2. Attach correct product link(s).
Competition
Additional Tips:
3. Add creative product descriptions to garner more interest!
4. Upload more videos in a staggered time period to capture more traffic for
your products.
Post-
3 4 Nov onwards Winners will be notified by AM/CM and rewards will be credited accordingly.
| 8 Competition
Reward System
Produce attractive video contents, sell effiectively and win attractive prizes!
MVP (1 Winner Only)

Conversion Rate
No. of Orders
(No. of Orders / Total Video Incentives (SGD)
(No. of unique transactions)
Views)
At least 1,000 At least 0.1% $10,000
Consolation Prizes
The next top 12 participants will be selected based on their cumulative GMV achievement.
Prizes will be awarded based on the prize tiers below.
No. of Orders
Total No. of Products Incentives (Promote
Tier (No. of unique Incentives (SGD)
Sold Coupons)
transactions)
1 50 and above $300 50 and above $50 x 5
2 40-49 $200 40-49 $50 x 3
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3 30-39 $100 30-39 $50 x 1
2
Basic
Information
4 - 11 November: 11.11 Mega Sale
| 10
Overall Goals
Campaign Dates: 4 - 11 Nov 2022
Campaign Tier: SS

Initiative Benefits for your Business
Sellers & Creators
Join LIVE Ranking Competition Join Short Video Ranking

Acquire new fans & expand
& get rewarded simply by going Competition & win attractive
your user base
live prizes
Tap on consolidated traffic

Generate Short Videos & LIVE with usage of hashtag
to build your brand
#TikTokShopSolidLah
awareness
Earn commission with high

Host frequent LIVE sessions to pamper your fans
GMV success
| 11
2.1
Campaign
Mechanics
4 - 11 November: 11.11 Mega Sale
| 12
Key LIVE Session
Host LIVE sessions from 4 - 11 Nov and get rewarded with great traffic and incentives!
Requirements

No. of
Applicable LIVE Traffic Resources (per LIVE
Requirements Available Product Subsidy
Period session)
Sessions
50% off Promote Coupons, capped at
GMV target of $15
SS 4, 10, 11 Nov 4
USD10,000
+ Est. 700K impressions

GMV target of Exclusive Price $15
S 4 - 11 Nov 20 Discounts will be
USD7,500
provided by TikTok + Est. 300K impressions
Shop

GMV target of $15
A 4 - 11 Nov 75
USD2,500
+ Est. 100K impressions
How to Sign Up?: Contact AM/CM for Offline Registration by 21 Oct.

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LIVE Ranking Competition
Requirements
Ste
Phase Period Description Sign-Up Links

p
Sign up for LIVE Ranking Competition, by 24
Oct!
Pre- 5 - 28 Oct, Refer to last column for sign-up links. Sellers
1
Competition 6pm
Post relevant Short Videos to promote your Local-to-Local
upcoming LIVE(s). https://seller-sg.tiktok.com/promotion/campaign-tools/live-
campaign/detail/7149172078906066689
Compulsory Requirements:
1. Add hashtags #TikTokShopSG1111MegaSale
Creators
#TikTokShopSolidLah in the LIVE description.
2. Ensure LIVE product assortment is complete via desktop
and accurate. https://shop.tiktok.com/streamer/live/campaign/list/detail?
During
2 4 - 11 Nov campaignId=7149125522139580161
Competition
Additional Tips:
3. Upload more short videos in a staggered time
period to capture more traffic for your LIVE. via app
https://www.tiktok.com/alliance/creator/tool/live-
Promote your LIVE via other social media registration/campaign-
platforms! detail?trans_status_bar=1&tab=2&campaign_id=71491255
22139580161
Post- 12 Nov Winners will be notified by AM/CM and rewards
3
Competition onwards will be credited accordingly.
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Go-LIVE Incentive
Get rewarded when you go LIVE and produce short videos

Cumulative LIVE Cumulative LIVE Cumulative EC
LIVE Sessions Promote Coupon
Tier Time During GMV During Short Videos
During Event Incentive in SGD
Event Event (in USD) During Event
A 6 or more 12 hours >$1200 4 or more $200
B 4 or more 8 hours >$800 2 or more $100
C 2 or more 4 hours >$400 1 or more $50
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Reward System (Sellers)
Sell more and get rewarded with attractive prizes!

Product Slots on
GMV Target (in Promote Coupon PGC/ Top
Prizes
USD) (in SGD) Creators'
Streams
Sales Champion 1st >$2000 $500 3
Popular Seller 2nd & 3rd >$1000 $200 2
Rising Seller 4th & 5th >$500 $100 1
Potential Seller 6th - 10th >$200 $50 -
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Reward System (Creators)
Sell more and get rewarded with attractive prizes!

Basic Cash
Product Slots
Prizes Incentive (in
Cumulative on PGC/ Top Cash Incentive
SGD)
GMV (in USD) Creators' (in SGD)
Streams
Sales
1st $1000
Champion
>$10000 5 $1000
Popular
2nd $500
Creator
>$5000 3 $500
Rising Creator 3rd $300
Potential >$2000 1 $200

4th - 10th $100
Creator
Example Case Study:

Creator A emerged as Champion in terms of total GMV achievement of USD$5,000. Creator A will receive basic cash
incentive of SGD$1,000 + SGD$500.
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Sell your favourite products by posting short videos and gain rewards!
Requirements

Step Phase Period Description
How to Join?
1. Post Short Videos to sell your product(s) of choice.

Products must be part of the sample pool to be considered
eligible for competition.
2. Add hashtags #TikTokShopSG1111MegaSale
#TikTokShopSolidLah in the video description.
3. Attach correct product link(s) and product selling points.
1 Competition Period 4 - 11 Nov
All participants who meet the following requirements can get
a share of a cash prize pool according to the GMV
contribution proportion from all submitted Short Videos*.
*Cumulative GMV from Short Video sales during competition

period has to be at least USD$200 to be eligible to win.
Winners will be notified by AM/CM and rewards will be

2 Post-Competition 12 Nov onwards
credited accordingly.
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3.
Why Join
TikTok Shop?
9.9 Big Sale Recap
Seller Incentives Plan
Creator Incentives Plan
| 19
Recap of SG 9.9 Big Sale
High 519% GMV Increase for Local-to-Local (L2L) Business Scene
243% GMV Increase from Crossborder

Success
Rate
vs. Daily Average Level
Excellent More than 1 Million Total LIVE Watch PV

In-App
Traffic from 5-10 September 2022
Rewards
from Top Sellers/Creators Rewards & Recognition
TikTok
with participation in Ranking Competitions
Shop
Crossborder
| 20 L2L Poster
Poster
Why be a TikTok Shop Seller?
Grow and secure your business with TikTok Shop

Please visit TikTok Shop Seller University for incentive policy details.
| 21 https://seller-sg.tiktok.com/university/home?tab=policy_center
Boost Revenue - Mixed Brands Live
Massive reach with flexible arrangements

Leverage on multiple creators strategically for
maximum impact!
1. Select 3-5 hero products

2. Select matching creator sessions
3. Share product key features during these
sessions
How to join as a Seller?

Why be a TikTok Shop Creator?
TikTok Affiliate

Monetise your content Gain opportunities to Unlock other exclusive
easily work with brands benefits
• Reach a wider and more

Earn passive income from Promote brands and diverse audience pool
sales commissions (Up to products that are relevant to • Receive education from
10%!) your audience TikTok Shop team on optimal
content creations
• And more!
How to join as a Creator?
TikTok Affiliate

Product Content
Registration
Selection Creation
Register for TikTok Shop Select affiliate Post a short video, or go

Access and create an products from TikTok LIVE with the product links!
Affiliate commission Shop to sell Earn attractive
account. commissions with every
successful sale!
Partners to boost your business

Key Campaign Activities
Join Campaigns to gain rewards and tons of support

Seller/Creator Seller Creator
Key Live Sessions Ranking Competition Ranking Competition
Register Key Live Merchants gain Creators gain

Sessions during opportunities to opportunities to
campaign period to win TikTok Shop win commission
get traffic and Incentives and TikTok Shop
subsidy support Incentives
Systematic and Comprehensive
Support from TikTok Shop

Please visit visit
Please TikTok ShopShop
TikTok Seller University
Seller for incentive
University policy
for incentive details.
policy details.
| 29

(EXT) Oct TikTok Shop Solid Lah! & 11.11

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20 October - 3 November 2022

CONFIDENTIAL & PROPRIETARY

TikTok Shop Solid Lah! Brand Slogan 11.11 Mega Sale

Why Join TikTok Shop?

CONFIDENTIAL & PROPRIETARY

Sellers & Creators

Join Short Video Ranking

Tap on consolidated traffic

Earn commission with high

CONFIDENTIAL & PROPRIETARY

9.9 Big Sale

'Solid' = Superb in Singlish

CONFIDENTIAL & PROPRIETARY

50% off Promote

How to Sign Up?: Contact AM/CM for Offline Registration by 14 Oct.

CONFIDENTIAL & PROPRIETARY

How to Join? Compulsory Requirements

MVP (1 Winner Only)

CONFIDENTIAL & PROPRIETARY

At least 1,000 At least 0.1% $10,000

1 50 and above $300 50 and above $50 x 5

2 40-49 $200 40-49 $50 x 3

CONFIDENTIAL & PROPRIETARY

Sellers & Creators

Join LIVE Ranking Competition Join Short Video Ranking

Tap on consolidated traffic

Earn commission with high

CONFIDENTIAL & PROPRIETARY

50% off Promote Coupons, capped at

50% off Promote Coupons, capped at

How to Sign Up?: Contact AM/CM for Offline Registration by 21 Oct.

CONFIDENTIAL & PROPRIETARY

CONFIDENTIAL & PROPRIETARY

A 6 or more 12 hours >$1200 4 or more $200

B 4 or more 8 hours >$800 2 or more $100

C 2 or more 4 hours >$400 1 or more $50

CONFIDENTIAL & PROPRIETARY

Sales Champion 1st >$2000 $500 3

Popular Seller 2nd & 3rd >$1000 $200 2

Rising Seller 4th & 5th >$500 $100 1

Potential Seller 6th - 10th >$200 $50 -

CONFIDENTIAL & PROPRIETARY

Potential >$2000 1 $200

Example Case Study:

CONFIDENTIAL & PROPRIETARY

1. Post Short Videos to sell your product(s) of choice.

*Cumulative GMV from Short Video sales during competition

Winners will be notified by AM/CM and rewards will be

CONFIDENTIAL & PROPRIETARY

Excellent More than 1 Million Total LIVE Watch PV

CONFIDENTIAL & PROPRIETARY

CONFIDENTIAL & PROPRIETARY

1. Select 3-5 hero products

CONFIDENTIAL & PROPRIETARY

CONFIDENTIAL & PROPRIETARY

• Reach a wider and more

CONFIDENTIAL & PROPRIETARY

Register for TikTok Shop Select affiliate Post a short video, or go

CONFIDENTIAL & PROPRIETARY

CONFIDENTIAL & PROPRIETARY

Register Key Live Merchants gain Creators gain

CONFIDENTIAL & PROPRIETARY

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