CONFIDENTIAL & PROPRIETARY

HPC Industry
Campaign 2023
1
This presentation is being provided by TikTok for the benefit of brand campaign participation, and its contents are confidential and must not be shared with any third parties.
 About
Industry Campaign

CONFIDENTIAL & PROPRIETARY

Brands can participate in
our weekly or monthly
habitual campaign to

CONFIDENTIAL & PROPRIETARY

boost sales and brand
awareness through
customized incentives &
support*

Festival Rawat Diri Rawat Diri Hemat

3
 Key Benefits from Campaign

Promotion Incentive In App Resources Marketing Exposure

CONFIDENTIAL & PROPRIETARY

Support in forms of Direct Providing exposure for Marketing posts from TikTok
Subsidies, Platform Vouchers, brands during Industry Shop Indonesia’s official
and Buy More Save More for Campaign period marketing accounts
brand.

Brand Exposure Branding & Sales Growth Traffic Support

Featured on TikTok Shop Start to Reach on potential Additional Traffic Support
Marketing Collateral including buyers through Ads Investments from TikTok Shop to support
dedicated H5 Page & Increase higher conversions brand’s In App content
(Landing Page). activations

4
 Campaign Calendar

CONFIDENTIAL & PROPRIETARY

 Campaign Calendar

CONFIDENTIAL & PROPRIETARY

 CONFIDENTIAL & PROPRIETARY
Traffic Illustration
Support

7
 In-App Resources

CONFIDENTIAL & PROPRIETARY

H5 Page Floor Tab
8
 In-App Resources

Payment Banner Order Banner Search Banner Push Notification Plaza Banner Hashtag Challenge

CONFIDENTIAL & PROPRIETARY

via Shopping Center
via Feed & Push Notifications
9
 Marketing Exposure

CONFIDENTIAL & PROPRIETARY

Instagram Post TikTok Post

10
 CONFIDENTIAL & PROPRIETARY
Proposed Investment Plans

11
 Ads Buying
Objective
To have a balanced investment proportions between TikTok Shop and Brand by Optimizing Ads Spent throughout Upper & Lower funnels

Top-View LSA/VSA

& PROPRIETARY
O N F I D E N T I A L& PROPRIETARY
● Have a clear optimization plan during
Campaign Duration
● Ads Cost required to be higher than

CCONFIDENTIAL
regular campaign dates
● Top-View is highly recommended to
create a strong awareness of the brand

Strong Awareness & Branding High Conversion

12
 Unique Activations
Celebrity Special Host

& PROPRIETARY
O N F I D E N T I A L& PROPRIETARY
● Utilize campaign OBS Header and PDP
design during campaign period to
provide higher visibility
● Collaborate with KOLs/creators to do

CCONFIDENTIAL
Livestream takeover for the brand

Online Activations

13
 CONFIDENTIAL & PROPRIETARY
Resource Package
GUIDANCE

14
 Resource A | Package Value
Confirmed Slots only
Investment Required During Campaign Period: >$15,000

Resource Summary Est. Impressions Guarantee Status

& PROPRIETARY
✔

O N F I D E N T I A L& PROPRIETARY
Voucher and Subsidy* -

TikTok Shop Marketing Support >250K ✔

Hero SKU Banner >250K ✔

CCONFIDENTIAL
Exclusive H5 Tab >1M ✔
Push Notification / Inbox Message 10M ✔
Hashtag Challenge 10M ✔
Additional Traffic Support >500k ✔
Est.Total >22M

PLEASE NOTE:
● For references purposes only
● The package value is subject to changes depending on the addition or reduction of resources given to brand
● Do not share externally. Only for Internal references. For external use, please contact your brands and deliver it
verbally (NPD sellers are exceptional) 15
 Resource B | Package Value
Confirmed Slots only
Investment Required During Campaign Period: >$7,500

Resource Summary Est. Impressions Guarantee Status

& PROPRIETARY
✔

O N F I D E N T I A L& PROPRIETARY
Voucher and Subsidy* -

TikTok Shop Marketing Support >250K ✔

Exclusive H5 Tab >1M ✔

CCONFIDENTIAL
inbox Message 8M ✔
Additional Traffic Support >500k ✔
Est.Total >10M

PLEASE NOTE:
● For references purposes only
● The package value is subject to changes depending on the addition or reduction of resources given to brand
● Do not share externally. Only for Internal references. For external use, please contact your brands and deliver it
verbally (NPD sellers are exceptional) 16
 Resource C | Package Value
Confirmed Slots only
Investment Required During Campaign Period: >$3,500

Resource Summary Est. Impressions Guarantee Status

& PROPRIETARY
✔

O N F I D E N T I A L& PROPRIETARY
Voucher and Subsidy* -

TikTok Shop Marketing Support >250K ✔

Inbox Message 5M ✔

CCONFIDENTIAL
Exclusive H5 Tab >1M ✔
Additional Traffic Support >500k ✔
Est.Total >7M

PLEASE NOTE:
● For references purposes only
● The package value is subject to changes depending on the addition or reduction of resources given to brand
● Do not share externally. Only for Internal references. For external use, please contact your brands and deliver it
verbally (NPD sellers are exceptional) 17
 HOW TO SUBMIT?

Contact your AM to select Resource Package

CONFIDENTIAL & PROPRIETARY

For any consultation, please reach to
Johana Palilu or Syaffirah Korompot

SLA:
3 Weeks Before Campaign
Starts

18
 THANK YOU

19

CONFIDENTIAL & PROPRIETARY