NGUYEN THANH LAM

The resume
Personal Information

Fullname: Nguyen Thanh Lam

Zodiac: Cancer
D.O.B : 23.06
M.B.: 0939065354
Email: oscar.ng0623@gmail.com
oscar.ng2312@icloud.com
Address: 7a/39/31 Thanh Thai St. , Dis. 10, HCMC, VN
About me: Brand story teller.
I put my focus into brand communication and campaigns with insightful mandatory.
My dream vision: become a movie director, screen writer.

Character: Goal setter, Well organized.

Lifestyle: Books by Murakami, Movies by Quentin, Kim Ki Duk, Lar Von Tier, Music by Nirvana, Metallica.
Skills

Hard skills:
Mastery of Microsoft Office programs (Word, Excel, PowerPoint)
Ability to work with several operating systems, including Windows, Mac OSX
Soft Skills:
Work ethic - to work decently andproductive
Communication skill - to connect instantly, build rapport and trust
Very well organize - to deal with multiple issues that happens fast
Time management skill
Goal setting
Creativity and strategic driven
 Education
2009: Université Paris 1 - Panthéon Sorbonne - Graduated bachelor of Communication
Experiences
GAPIT COMMUNICATIONS
Present – Jul 2019

Clients and Projects: NAPAS , AOEN MALL HÀ ĐÔNG, TECHCOMBANK, VITADAIRY, MINHLONG, NAPAS , AOEN MALL HÀ ĐÔNG

Position: Head of Digital Marketing

Job Description:
• Manage the clients business as a core contact for digital media related communication
• Maintain strong working relationships with digital clients
• Attend brand planning workshops and lead client presentations
• Play an active role in ensuring that unique and award-winning ideas are developed and delivered
• Continually recommend and test the latest technologies and monitor results
• Manage the workflow of the digital team to ensure that tasks are delivered on time and the team are continually learning
• Stay aware of clients’ competitor activities & deliver insights for clients
• Develop coherent and compelling responses to client briefs with human insights driving digital recommendations
• Traffic digital campaigns effectively using agency preferred third-party ad-serving software
• Manage the preparation of reports in conjunction with digital team to cover all aspects of client’s media investment: schedules, reports,
contracts, budgeting, confirmation, final buy, post analysis, tracking etc
TECHCOMBANK SHOWCASE
Campaign Objective

NEW USER CURRENT USER

Maximize Awareness Maximize Awareness

Promotion
Re-Targeting Engagement

Convert Convert to
New Users Sale
TECHCOMBANK SHOWCASE
Result

NEW USER CURRENT USER

Audiences View
Impression

Awareness Click, Comment

Awareness
95M Impressions Like, Shares 35M Impressions
7,5M Video Views 1,7M Video Views

View Page, View Product,

Engagement Add to cart, Purchase Engagement
850K Clicks 150K Clicks

Conversion Conversion
User profile Saleforce
20,000 New Data 2,500 Verified Leads
(phone, email) to SF Leads

DYNAMIC TARGETING
MINH LONG SHOWCASE
MINH LONG SHOWCASE
Result

49.5M 9.3M
Reach total4.5M users – impressions video views
(People 18-50, key cities)
Avg.Fre.Cap 4.0 - 5.O/week

66.5K 250K
engagements clicks
VITADAIRY SHOWCASE
Brand Awareness & Sale Leads

Knowledgeable Millenium Mom

Age: 20-35

Gender: female

Location: urban & suburban in VN

Interest:

• Childcare, healthcare for kids & family

• Clothes, toys, food and healthy dietary

• Social network and online shopping

Insights: Have tendency to search/read online carefully as well as asking

relatives before making children product purchasing decisions.
VITADAIRY SHOWCASE
Targeting Strategy

Maximize reach to build mass VIDEO ADS

AWARENESS awareness via MusicVideo (Social Platform | Video Platform | Display Video
Core Ads)
Audience
Targeting
Maintain awareness & Enhance brand
visibility to prosper audience who have
DISCOVERY been exposed on awareness ads
TOM AWARENESS with 3 TVCs & functional clip
Core Audience promoting (Social Platform)
Targeting & SEARCH ADS (always on)
Lookalike
Audience &
Retargeting Build brand trust and Encourage user to
ENGAGEMENT engage with brand content/ activities
PROMOTED PAGE POST
& KOL SHARING with hashtag/ tag branded
Core Audience Targeting content (Social Platform)
& Retargeting
PROMOTION BANNER ADS
ACTION/ Maximize traffic to website for sale
(Social Platform | Display Platform|
awareness & trial encouragement
CONVERSION Programmatic Ads)
Drive to brand website/ product landing page
VITADAIRY SHOWCASE
Consumer’s Journey

Call
CORE AUDIENCE & Reach Click Lead center Verified
LOOKALIKE AUDIENCE Generation Lead
AWARENESS & FACEBOOK LEAD ADS & ĐĂNG KÝ
ENGAGEMENT ADS RETARGETING ADS (REGISTRATION)

BUDGET ALLOCATION
Facebook Ads Programmatic Ads

LEAD ADS Google Ads

CLICK ADS Programmatics (DMP)
Forum/Community Page

(CRM)
VITADAIRY SHOWCASE
Consumer’s Journey

Awareness
All MV & Brand TVC

4.2M users –
Reach total 105.6M 10.8M
impressions video views
75% target audience – 5.6M
Engagement (Female, 20 – 35, key cities)
Avg.Fre.Cap 2.0 - 3.O/week

Conversion

170K 580K 150K

engagements clicks Identified Data
YO MEDIA
Jul 2019 – Jul 2018
Clients and Projects: WIPRO UNZA : MAXKLEEN, ROMANO, GERVENNE
COCACOLA, BITIS, VIB BANK

Position: Senior Account Manager

Job Description:
• In charge of client service.
•Brand communication development.
•To drive business growth through existing clients, developing a proactive action plan.
•To produce and deliver against an agreed account plan and budget.
• Produce and monitor accurate and clear forecasting.
• To be a leader of team, offering direction and support, ensuring the agency have the correct level of skills to grow the accounts.
• To continue to monitor and review the processes and skills of the team ensuring the clients receive the best in class service.
• In charge of client servicing of communication, supervising execution, pitching new project.
•Brand communication development and Project management
•To drive business growth through existing clients, developing a proactive action plan.
•Produce and monitor accurate and clear forecasting.
•Supply and development , Talent management.
 DIGITAL & PR

3,758,119 43,365,133 8,666,541 107,199

Clicks
Unique Reach Impression Video View
 DIGITAL & PR

4,535,033
Impression

1,822,458
Reach (FB Users)

57,241
Engagements
(18,825 Reactions | 14 Comments | 11
Shares | 214 Link Clicks | 1,980 Photo views)

46,900
Teasing Post Est. Ad Recall Lift (People)*
Challenge Day 1 Challenge Day 2 Challenge Day 3
(Est. ARL Rate: 2.57%)

Challenge Day 4 Challenge Day 5 Challenge Day 6 Challenge Day 7

BITIS SHOWCASE

WE HANDLE ALL MEDIA FOR BITIS

STRATEGY, OPTIMIZATION, PLANNING, BUYING

Promoted Post Youtube Trueview

Video Ad Video Discovery
FB Ad GDN
VIB BANK SHOWCASE Result
Campaign Objective
Awareness

Re-Launch: Re-Launch the entire Engagement

1 range of VIB cards including debit,

credit and prepaid with a whole new Conversion

design, new features and new brand

positioning.
25M impressions
Brand Awareness: Dramatically increase
2 brand awareness of VIB cards to win
market attention.

Customer Experience: Create impressive 200K clicks

3 experiences for customers
about VIB’s range of cards through
priceless moments.
5,000
Acquisition: Drive acquisition of new 8,000
4
Call Verified
quality customers to opt for VIB Leads Center Leads
Credit and Debit Cards.
PROGRAMMATIC ADVERTISING

DIGITAL ADVERTISING BUYING METHODS

Coke Coffee Burst 2 Coke Fifa worldcup Sabeco – Saigon Special

Coke Food Nutriboots Berocca

DENTSU VIETNAM
Jul 2018 – Jun 2016

Clients and Projects: Vinamilk , Oppo , Pepsi , Huawie, Vinasoy , Google , Nutifood….

Position: Senior Account Manager

Job Description:
Client relationship
•Be the main daily contact for assigned accounts and projects
•Earn the trust of clients by delivering dedicated, attentive service
Developing Proposals and Presentation
• Proactively propose initial ideas or directions
•Develop and complete project proposals, presentations with guidance from GM
• Work with creative team to develop the very best, strategically aligned ideas
• Evaluate ideas in the internal review sessions
• Effectively present, sell and defend all agency work/proposals to assigned clients
• Project management
Create and manage project timing and budgets with all relevant agency personnel:
•Account Department, PR/Digital Department in conjunction with other departments, especially Operation Department, Creative Department,Production Department
Quality control
• Manage and check creative work, production output, testing…
• Troubleshoot problems and work with relevant people to address these issues
People management
• Give initial evaluation for subordinate performance and propose recommendations to General Manager
• Manage and motivate team members
• Participate interviews together with HR Department
Business development
• Prospective clients list
• Approach prospective clients
• Participate in agency pitches to prospective clients
• Follow up post pitches
Financial control
•Prepare and submit project budget estimate to Group General Manager
• Evaluate and monitor the progress of the project budget
• Coordinate budget process with Finance, Operation Departments
• Verify and propose recommendations for Cost Estimate, Expense, Contract…
ADVERTISING AND DIGITAL
ADVERTISING AND DIGITAL
ADVERTISING AND DIGITAL
ADVERTISING AND DIGITAL
ADVERTISING AND DIGITAL
ADVERTISING AND DIGITAL
ADVERTISING AND DIGITAL
 ADVERTISING AND DIGITAL

MANAGEMENTPERIOD:
24/06/2017 – 24/09/2017
 ADVERTISING AND DIGITAL

MANAGEMENTPERIOD:
29/12/2017 – 29/3/2018
MOTO SHOW
MOTO SHOW
CONFERNCE
CONFERNCE
GOLDEN COMMUNICATION
May 2016 – Nov 2014

Clients and Projects: Oishi , Panasonic , CocaCola , SamSung , Launching Event..

Position: Senior Account Manager

Job Description:
• In charge of client service.
• Brand communication development.
•To drive business growth through existing clients, developing aproactive action plan.
•To produce and deliver against an agreed account plan and budget.
• Produce and monitor accurate and clear forecasting.
•To be a leader of team, offering direction and support, ensuring the agency have the correct level of skills to grow the accounts.
• To continue to monitor and review the processes and skills of the team ensuring the clients receive the best in class service.
•In charge of client servicing of communication, supervising execution, pitching new project.
•Brand communication development and Project management
•To drive business growth through existing clients, developing a proactive action plan.
•Produce and monitor accurate and clear forecasting.
• Supply and development , Talent management.
OISHI - ĐÔNG NHI - HUY KHÁNH - Digital Branding

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LOTTE XYLITOL– Digital Campaign –EventActivation

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DENTSU ALPHA
Nov 2014- Jan 2011
Clients and Projects: Honda, TH True milk, Sapporo, Unicharm , Chevrolet

Position: Account Manager

Job Description:

•In charge of client servicing of communication, supervising execution, pitching new project.
•Brand communication development and Project management
•Todrive business growth through existing clients, developing aproactive action plan.
•Produce and monitor accurate and clearforecasting.
•Finance follow up.
CHEVROLET - BrandCommunication
Honda AirBlade – ProjectPitching
Reality TV Show: Producer, Supervisor
TH True Milk – BrandCommunication,Activation.
Sapporo – Brand Communication
Lasegar-Pitching project
JWT
Dec 2010 - May 2009
Pepsi: Twister, Poca,
Soya Milk launching
Unilever: Sunsilk Life Can't Wait relaunching.
Mobifone, Ford

Position: Account Manager

Job Description:
•In charge of brand's execution
•Assist account director on pitching
•Briefing to creative
•Brand's performance tracking, Competitor's analysis

•Work with Research and Media, Event, Production agency

“THE WORLD IS INSTANTLY
CHANGING, I DON'T WANT TO
SELL WATER ONLY I WANT TO
SELL WATER AND HIS SPIRIT”

THANK YOU