RevoU x GroupM Masterclass

Social Media Ads

Quickstarter
F̶a̶s̶t̶ Smart Way to Scale up Business
Hi, my name is..

Adhitya Reza
Head of Social
 Introduction
Why Social Media? Organic vs Ads in
Marketing

Social Media Platform

Trends And Behavior of Social Media

Contents in Indonesia

In this Masterclass session, Strategy Building

How to Create Social Media Strategy
we’ll talk about…
And Media Plan

Advertising Dig Deeper

More Advanced About Setup Plus
Beneficial Tools For Your Work
Social Media
Marketing
Introduction

Why do people use social media?

Why do people promote their brands using social media?
What are key differences between Organic vs Advertising?
 Essential Digital Headlines
TOTAL CELLULAR MOBILE INTERNET ACTIVE SOCIAL
POPULATION CONNECTION USER MEDIA USER

277.7 370.1 204.7 191.4

MILLION MILLION MILLION MILLION
URBANISATION VS POPULATION VS POPULATION VS POPULATION

57,9% 133.3% 73.7% 68.9%

Source: We are social
Insert Slide Title here.
Organic vs Ads
Social Media
Platform
User Behavior and Platform Trends

The evolution of social media

What social media should we use?
What are the latest trends?
What is the future of social media?
Where it All Began

Source: keymediasolutions.com
Insert Slide Title here.
 Audience
Every platform has a different audience
characteristics. One person can behave differently
in different platforms

It’s not enough Content

Different content type. Youtube for long videos.
to be present only in 1 Social Media TikTok or Instagram reels for short videos. Twitter for
text. Facebook is community based

Competition
You put a lot of effort to get engagement in one
social media. But no presence at all in other social
media? Easy win for your competitor!
What are the latest
Video Marketing
trends you know? Social Commerce

And what is the future? Metaverse

 70% of consumers say that they have shared
a brand’s video. Source by: Wyzowl

72% of businesses say video has improved

their conversion rate. Source by: Wyzowl

Video Marketing 52% of consumers say that watching

product videos makes them more confident in
online purchase decisions.
Let’s hear what numbers Source by: Invodo

said
65% of executives visit the marketer’s
website and 39% call a vendor after viewing a
video.
Source by: Forbes
 Video Marketing Format

Duration By Placement Orientation

Bumper Display Portrait

Short Interstitial Landscape

Long Instream Square

Outstream
 Social Commerce
Not only social media becomes user’s first touch, but the entire shopping journey
is doable in social media
 Livestream Becomes More Popular
TikTok enable a full shopping
experience for users within
TikTok environment. They
provide inventories
management, chat support, and
wide-range of payment options.
Advertising feature follows with
Video shopping ads and
Livestream ads
 Metaverse(n.)
The virtual world that will usher in the next phase of the internet
Social Media
Strategy
Building the Right Strategy

Derive advertising objectives from business objectives

Creating media plan and choosing the right metrics
How to measure your campaign’s success
 Business Objectives
Business objectives are the
results a company aims to
achieve. Usually divided into
short term and long term,
these objectives outline the
company’s big goal.
“Double market share by
the end of 2022 in region
APAC”
Marketing Goals
Marketing goals offer a
precise and measurable path
to meet business objectives. It
gives the team direction and
offer measurable targets to
work towards.
“Achieve 1000 sales/day
from 1mio daily active users,
leveraging conventional and
digital channel”
Advertising Objectives
Advertising objectives dictate
what specific marketing
channel should aim and
optimized. It needs to be clear,
implementable and tied to one
main KPI metrics
“Payday campaign aiming
conversion with target 500
online purchase”
Funneling in Social Media
The most common funnel AIDA, is ACC in social
media

Loyalty and advocacy is not something immediately

built, but established from a long journey

Every funnel has different objectives and different

metrics to measure

Despite this funnel, digital marketing enable brand to

skip the upper funnel
When Creating Media Plan…

Objective Channel
Target Selection
KPI Allocation

Execution Plan

Audience Message
Persona Call to action
Measure Social Media Success
Upper Middle Lower

● Impression ● Clicks ● Purchase

● Reach ● Leads ● Revenue
● Ad recall ● Page Like ● Offline event

● Impression ● Clicks ● Purchase

● Reach ● Video view ● Revenue
● Ad recall ● Profile Visit ● On-site purchase

● Impression ● Engagement
● Purchase
● Reach ● Video view
● Revenue
● Ad recall ● CTR

Remember, paid ads typically measure cost

efficiency metrics: CPM, CPC, ROAS, etc
Social Media
Advertising
Dig Deeper About Social Media Ads

Tools to help your day to day work

The Ecosystem of Business Manager

3 most important
components.
You need to watch out when
running social media campaign.
Targeting
Besides defining whom we want to target, this can
also affect how we want to structure our campaign
in the ad platform
Placement
Facebook ads is actually more than only Facebook
Instagram. FB-IG is also more than just a feed. This
breakdown will bring insight for monitoring
Creative
Content is king
Three Types of Target Audiences
Facebook Ads Placement
 Tools You Need to Check Out
To make your life easier

Campaign Management Optimization Analytics

Helping operations of digital Bid strategy optimizer Cross-platform analysis
marketing Budget allocation Attribution
Business Intelligence

Meta Partner Directory

Thanks for your
participation!
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