Profile Page Strategy

& Content Tips

How to create a Profile Page?

Down TikTok app & Create a Switch into Business account Choose Category
personal account
Business Account
Profile Page Marketing Strategy
Branding- Performance-
oriented oriented
MARKETING
GOALS
Awareness & Consideration Conversion & Loyal User

Followe Ecommerce solution (on

r
Profile visit product roadmap)
D ETA ILED
OBJECTIVE Account verified

AD
SOLUTIONS
In feed Ad - Boosted TikTok/ Engagement Objective

CONTENT Organic Business Account Content and Engagement:

SOLUTIONS Brand content, KOL/Creator partnership, UGC, Livestream
Boosted TikTok – Drive Follower
Boosted TikTok Demo
- Push more Follow when redirecting user
into Profile Page if clicking in logo,
display name or swipe left

- After 1000 followers reaching, then can

set up campaign with “Follow” as
optimization goal when account
whitelisted “Engagement objective”
TikTok Show Window
TikTok Show Window is a new E-Commerce tab
displayed on the Business Accounts page to showcase
products to sell. Brands can either open a show window
within their own account, or cooperate with a creator to
promote products on their profile page.

Product Resource Traffic Resource

• 3rd-Party e-commerce • Organic traffic from user
merchants (i.e. Shopify) profile page

Note: Please contact our sales/client solution representatives for more info on current
availability and timing. TikTok Confidential & Proprietary
Organic Content Tips

• Best engagement at 15-30s, cathcy at

Video features first 3s
• Be vertical
• Keep sound in mind
• Leverage Tiktok Influencers/ KOLs is a
great advantage

• Be native & trendy

Video content • Be short, condensed & creative
• Clear & strong call to action
• USP & promotion as essential parts
• Update creative frequenly, 2-3 video
weekly
Successful Brand Pages in Vietnam for reference

Shopee Vietnam Lazada Vietnam Giao Hang Tiet Kiem

 Leverage the power of
trendy music

Keep your story real &

entertaining

Catch up the latest trends/

viral content

Commercial content but

Native delivery
2M Views 127k Views
22,9k Likes 1,265k Likes
27 Comments 27 Comments
62 Shares 7 Shares
THANK YOU FOR YOUR
TIME