Social Media

Plan for Ali Baba

SYED ASIF SHAH
 OBJECTIVES
• Increase brand awareness among the • Establish Alibaba as a trendy and
younger demographic. innovative e-commerce destination for
younger consumers.

• Drive engagement and interaction on • Convert social media interactions into

social media platforms. website traffic and sales.
 STRENGTHS
WEAKNESSES
• Strong global brand recognition
• Perceived as more suitable for

S W
and reputation.
• Wide range of products and older demographics.
services. • Competition from local and
• Technologically advanced international e-commerce
platforms. platforms.
• Established ecosystem .

THREATS
OPPORTUNITIES
• Increasing competition in the e-

O T
• Growing trend of online
shopping among younger
commerce industry.
• Negative perceptions about
generations.
• Expansion into new markets counterfeit products.
and product categories. • Regulatory challenges in
• Reduction of shipment prices . various countries.
OBJECTIVE 1: INCREASE BRAND
AWARENESS

• Action • Chosen Channels

Develop visually appealing content • Instagram,
that aligns with current trends and • TikTok
interests.
• Strategy • KPIs
Regularly post product showcases, Follower growth, impressions, reach.
user-generated content, and lifestyle
imagery to resonate with the target
audience.
OBJECTIVE 2: DRIVE
ENGAGEMENT

• Action • Chosen Channels

Create interactive content that Instagram, TikTok, Twitter.
encourages likes, shares, comments,
and saves.
• Strategies • KPIs
Host interactive polls, quizzes, and Engagement rate, comments, shares.
challenges related to products and
trends.
OBJECTIVE 3: CONVERT INTERACTIONS
TO SALES

• Action • Chosen Channels

Include compelling calls-to-action and Instagram, TikTok.
exclusive offers in posts.

• Strategies • KPIs
hare limited-time promotions and Click-through rate, conversion rate.
discounts for products featured in
posts.
OBJECTIVE 4: ESTABLISH ALIBABA AS
TRENDY AND INNOVATIVE

• Action • Chosen Channels

Collaborate with influencers to Instagram, TikTok.
showcase innovative uses of Alibaba's
platforms.
• Strategies • KPIs
Partner with tech-savvy influencers Influencer engagement, influencer-
for unboxing and reviews of products. generated content.
SOCIAL
MEDIA
MONTHLY
PLANNER
WEEK 1: BRAND AWARENESS AND
TRENDY PRODUCT SHOWCASE

• Instagram/Facebook:
⚬ Post 1: Introduction to the campaign, featuring a
teaser of upcoming content.
⚬ Post 2: Trendy product showcase with lifestyle
imagery.
• TikTok:
⚬ Video 1: Trendy product unboxing and review by
an influencer.
⚬ Video 2: Behind-the-scenes glimpse of Alibaba's
operations.
WEEK 2: ENGAGEMENT AND
INTERACTIVE CONTENT

• Instagram/Facebook:
⚬ Post 3: Interactive poll about favorite shopping
trends.
⚬ Post 4: Quiz related to innovative shopping features
on Alibaba's platforms.
• TikTok:
⚬ Video 3: User-generated content featuring young
customers with their Alibaba purchases.
⚬ Video 4: Trendy fashion haul using products from
Alibaba.
 WEEK 3: CONVERSION AND EXCLUSIVE
OFFERS

Instagram/Facebook:
⚬ Post 5: Limited-time offer announcement for a popular product.
⚬ Post 6: Showcase user testimonials about successful purchases.
• TikTok:
⚬ Video 5: Influencer-hosted livestream showcasing the exclusive offer.
WEEK 4: INNOVATIVE ALIBABA
EXPERIENCE
InstagramFacebook:
• Post 7: Collaboration with a brand related
influencer.
• Post 8: Highlighting Alibaba's
commitment to innovation and customer
experience.
TikTok:
• Video 6: Trendy tech gadgets available on
Alibaba's platforms