VERSUS

COMPARING THE TWO SOCIAL MEDIA PLATFORMS

Social media platform for editing and sharing Social media platform for connecting with
photos & videos other users and sharing photos & videos

Target audience: Target audience:

People aged 15-35 People aged 15-80

Key Instagram
Key Facebook
Features:
Features:
News Feed, Stories,
News Feed, Stories, Likes,
Filters, IGTV,
Comments, Wall,
Shoppable Posts
Notifications,
Direct Message
Messenger

Number of active users in M: Number of active users in B:

2018 2019 2020 2018 2019 2020

706.5 766.4 854.5 1.54 1.62 1.69

4,8 / 5 3,0 / 5

New algorithm for Redesigned page, music-

recommended posts, changed making app Collab, new
interface, Reels, Shopping tab, Messenger features, new
Shoppable Posts Facebook Shops features

How to use Instagram for How to use Facebook for

business: business:
Create Business Profile Create Business Page
Use Paid Ads Use Facebook Ads
Collaborate with Influencers Set up Facebook Business Manager
Create Shoppable Posts Use "Marketplace" feature

Instagram offers great tools for Facebook is great platform for promoting
promoting products and services
Rating 8/10 Rating 7/10

Sources:

Number of Facebook users worldwide from 2015 to 2020. (n.d.). Statista. Retrieved January 24, 2021, from Created by: Laura Milinković
https://www.statista.com/statistics/490424/number-of-worldwide-facebook-users/
Zagreb, 2021
Number of Instagram users worldwide from 2016 to 2023. (n.d.). Statista. Retrieved January 24, 2021, from
https://www.statista.com/statistics/183585/instagram-number-of-global-users/