MWT MARKETING

MWT – LinkedIn & Website

23-MAR-21

MACDONALD WATSON TECHNOLOGY LTD

Author: Nathan McShane 1
MacDonald Watson Tech LTD
Marketing
Linked In & Website Development Ideas
Linked In
Promote & Highlight on Personal Linked In – Making use of personal
accounts although a simplistic solution, is an important one. Making use of
the already connected clients/contacts that are at your disposal could be a
way of initially broadening the company’s presence on the platform. Those
contacts on your personal account perhaps are current or former
clients/colleagues who could fit well in attempting to expand the company’s
workforce, as well as contribute to new ideas across the board.

Create A Business Group – Drafting up a group page related to the

specialism of your business, is an ideal way to bring in new potential clients
and/or personnel. Being an invite only platform, this will allow those who
already exist on your contacts list to add individuals within the same line of
work. This will create an outlet for discussion between MacDonald Watson
Tech and individuals who could be assets to the company, such as other
Software developers for example.

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Rich Media – Linked In now is a much more visually engaging platform in
regarding exchanging information relating to a variation of professions. The
presence of rich media on an account is important, particularly in attempting
to reach buyers and those involved in the specific industry your company is
engrained within.

This type of content could include everything from introduction/tutorial

videos explaining the functionalities of the company, data sheets/exemplars,
and company news updates in the form of PDF’s/presentations. This version
of digital marketing will provide potential investors or contributors an insight
not only into how the company operates but also how well the company can
produce content.

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Company Website
Email List Marketing – Utilize the process of email marketing, as this can
allow your website to stay in tune with customers and/or clients of the
company. This will also attract newcomers who will be interested in the
business’ ideas and concepts. According to Wix Marketing information, for
every $1.00 (US Currency) spent on email marketing, on average the rate of
return amounts to roughly $38.00.

The key is to attract new people, but also to keep them interested in
working with the MWT down the line. Assuring that the content is both
engaging, as well as interesting is important, and utilization of LinkedIn will
be vital in order to narrow down individuals in the target line of work. This
could come in the form of a newsletter relating to upcoming projects from
MWT and potential ways in which the targeted reader could become
involved with the company.

Search Engine Optimization – SEO, is essentially one of the most effective

ways to make your businesses website more accessible. In order to put your
company website on the map as accessible, attaching keywords and phrases.
Accompanied with this, could be alternative text in order to make it visible
to potentially interested parties. This like the others on the above and below
sections of the document, could be an efficient way of drawing people
directly to the business as oppose to the alternative.
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Connect Social Media Presence – Social media, although being one of the
most obvious solutions in how to expand a company website is also vital.
Most marketing today in general, can be traced back to the main social
media platforms and more specifically Instagram Facebook and Twitter.
Linking both the website and social media presences will direct traffic to
both entities of the business.

For example, a visitor to MWT’s Facebook page could be directed to the

website via a URL link in the business key details section. This would be
suited for potential clients and/or contributors as the website will be used as
a platform to book meetings and find out more in-depth information about
MWT.

Outreach Marketing – Outreach marketing, is the process of directing your

businesses website to others who exist within the same industry, as well as
product endorsers and media personnel. Varying on the targets of this type
of marketing, this can either be carried out via Linked In, social media or
email.

Upon reaching some level of contact with whomever the target may be,
digital pitches on the business and perhaps specific ideas within MWT could
be sent over. This would give these potential collaborators a good idea of
the business and in turn will draw them to the website for further contact
down the line.

Online Directories – Although most people when looking for a specific

business on google will search for it directly, it would not hurt to include
MWT website on various online directories. This mostly is a free way to

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promote your business and it provides key information relating to the
company.

This includes, company addresses, working hours, availability, maps locating

areas of business, and information of key personnel. Using free services like
Google My Business is a start and arguably the most prevalent way of doing
so today. This will give potential new colleagues and customers the chance
to obtain the most vital and basic information on MWT.

Utilize Blog Posts – Setting up a blog post as an added feature on your

company website, is a good way to let clients and others know that the
company is keeping in tune with its respective industry. Updating posts on
new technologies, software’s, equipment, marketing techniques and general
industry trends will let others know that MWT is clued into its constant
evolving industry. The goal will be to post as regularly as possible in order to
continually engage with website visitors and churn out new information
surrounding the industry.

Ways to Improve Website Functionality

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Update Color Choices – Although being a minor point, this is hugely
important in dictating how MWT’s website will be viewed. Arranging color
combinations that are easy on the eyes is important firstly, as potential
clients will look to read website information, as well as business updates.

For example, a black background accompanied by colored text is not ideal

for reading. The current background colors make it easier to navigate
throughout but are not quite as engaging. In order to give the website a
fresher up to date look, a white background along with grey & blue for text
will be implemented.

Video Content – Although the websites homepage features an element of

rich media with the motherboard image, it is key that at some point the
website should host video walkthroughs of what MWT can offer. Those
could be done in a more informal approach that would display to potential
clients how they could fit at MWT and/or how MWT could benefit their
business.

Giving others maximum information on what the business can offer shows
that MWT is more than willing fulfill its business ideals and are committed to
ticking all boxes of the client’s needs. The content could consist of a step-by-
step walkthrough of what can offered in the form of an animation, along
with a voice narrator to commentate. It does not have to be too long and
drawn out as this could convolute the process.

Assistance Messenger – In most websites today, a regular feature is a help

messenger. This is a chat box that opens up upon entering the website,
which is designed for website visitors to get answers to any key questions
they may have regarding the business. This is particularly important

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regarding a service-based business, as this element could explain what MWT
can offer. This also could work as a guidance to figure out what specific
needs a client wants to be met and organizing meeting times to discuss a
project.

Logo Re-Design
In attempting to make the brands identity more evident to potential clients,
it is important to start off with an engaging logo. Although the initial logo
was a start, there were some aesthetic issues that came with it. The name of
the brand should be at the epicenter of the business logo. Therefore, the
main objective will be to make MacDonald Watson Technology clearly visible
on the logo. While only amending small changes, this is marketing at its core
and is the first step toward a business’s exposure.

Rough Sketch

Paid Posts
Paid posts are a way to outreach directly to your potential clients and/or
followers social media feeds/profiles. In modern marketing world this is the
main way to promote your business and one of the first things that should
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be considered in spending budget money. The outreach is direct and usually
always will result in some form of organic online growth.

A business looking to expand online in the current zeitgeist without a boost

usually will not see as much as their competitors and businesses alike. These
come in different forms, including the likes of photo and video ad’s. Story
ads are also commonly used, particularly yin terms of Instagram due to them
reaching users while scrolling through their follower’s stories.

While setting up paid and sponsored advertisements on the relevant social

media platforms, different geographical locations. Depending on the reach
and number of countries in which you are setting to target, the price will
tend to vary. The amount spend on the specific ad from day to day will also
vary however, there will be a figure for how much of your budget will go
towards the campaign on a week-to-week basis. There will also be a bid that
you will be available to set.

Another feature on most social media sponsored post set-ups, is allowing

you to pick your motivations for setting up the post, as well as the
demographics. Reasons ranging from creating brand awareness, to create
traffic and draw in business engagement. As well as this, demographic
settings can include gender, locations and age among other things.

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Instagram –

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MWT’s Sponsored Posts
 MWT’s sponsored posts should be directly informal and straight to the
point.

 Make a point of establishing what it is that you are providing.

 With MWT being a software development company, it will be key to

hit home that services will be provided (no products).

 Video Tutorials – short animation of a step-by-step walkthrough of

what MWT’s services can offer to their business.

https://medium.com/kaiiax-consulting-agency/communicating-on-social-
media-for-software-development-service-providers-cf912d1b4f04

Merchandise
 Clothing items – T-Shirts, Polo Shirts, & company fleeces etc.

 Office Equipment – Document Folders, Conference card holders,

Lanyards/Lanyard holders, Note Pads & Pens etc.

 Business cards for conferences.

 USB’s.

 Coffee Mugs.

Potential Company – Scotland Based ‘Creative Promotions’.

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  Creative Promotions are a reasonably priced merchandise company.

 Based locally/print company items for the likes of Scottish Water etc.

 Provide all items above minus the fleece’s (Will look elsewhere to
acquire/potentially bulk buy & utilize a printing company).

https://www.creativepromotions.co.uk/

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Logo Tech Glasgow
 Ibrox Area.

 Local and the only nearby company who appears to make Fleece
printing available directly from their company.

 Can print company logos, as well as marketing messages on most parts

of the fleece discarding zips of course.

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 Could Print MWT’s main logo on the chest of the fleece, with an
external marketing message on the pockets for example.

 Offer a range of colors to suit your brand identity.

 Also offer tote bags for other marketing materials to use for the likes
of industry conference events and also hats which could be another
interesting piece of giveaway merchandise.

 Prices look to range, depending on the quantity of what you are

looking to purchase and print.

 Contact email, to get enquire about prices and quantity.

 Depending on how much the quoted price turns out to be, this is a
potential option to print fleeces.

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