SUMMER INTERNSHIP REPORT

EFFECT OF COVID 19 ON THE SALES OF EXTRAMARKS EDUCATION

INDIA PVT. LTD. AND ITS POSITIVE IMPACT ON ED TECH COMPANIES

DEPARTMENT OF MANAGEMENT
BIRLA INSTITUTE OF TECHNOLOGY
MESRA RANCHI
SUBMIITED TO-: SUBMITTED BY-:
DR. ROHINI JHA ADITYA KUMAR
MBA/10018/19
  Ed-tech companies are a type of educational institutions that is delivered via the internet to students
using their home computers. During the last decade, online degrees and courses have become
popular alternative for a wide range of non-traditional students, include those who want to continue
working full-time or raising families. Most of the time, online degree programs and courses are offered
via the host school's online learning platform, although some are delivered using alternative
technologies. Although there are subtle dissimilarities, the main difference between online and
traditional learning is the fact that online education liberates the student from the usual trappings of
on-campus degree programs — including driving to school, planning their schedule around classes,
and being physically present for each sequence of their coursework.

 Online education is a flexible instructional delivery system that encompasses any kind of learning that
takes place via the Internet. Online learning gives educators an opportunity to reach students W.H.O

Introduction
may not be able to enroll in a traditional classroom course and supports students W.H.O need to work
on their own schedule and at their own pace. The quantity of distance learning and online degrees in
most disciplines is large and increasing rapidly. Schools and institutions that offer online learning are
also increasing in number. Students pursuing degrees via the online approach must be selective to
ensure that their coursework is done through a respected and credentialed institution.

 Online education is becoming more and more popular amongst students around the world. Although
many people consider an online degree to be a lesser form of education, they would be surprised to
learn that a recent study undertaken by SRI International (on behalf of the U.S. Department of
Education) concluded that “on average, students in online learning conditions performed better than
those receiving face-to-face instruction.” This study echoes the sentiments of many students, whether
they study English, Economics or Maths etc – it is time to start taking online education seriously.
ADVANTAGES OF STUDYNG ONLINE
Although many people still consider traditional universities as the best way to achieve knowledge and get a diploma, online learning
proves to be a great alternative. Students have the chance to study in their own time and especially for free. It represents a great way
to study many fields and to boost the level of self-motivation. Online learning is so effective because students can finish their
homework quickly, and there is more time left for hobbies or for finding a job.

An access to all resources of a traditional course helps participants learn wherever they are, leaving them the freedom to choose the
time for study. With basically an Internet connection, a person can attend different courses. Among the advantages of online learning
there are the responsibility and self-discipline of students.
 
DISADVANTAGES OF STUDYING ONLINE
Only in a small group a person can develop properly. At school, students learn how to make friends, be patient, get rid of
disappointment, and especially to compete. Competition between colleagues can be very stimulating and students will only benefit
from it. Online learning cannot offer human interaction.

Another disadvantage refers to the fact that online courses cannot cope with thousands of students that try to join discussions. Also,
online learning can be difficult, if it is meant for disciplines that involve practice.

In conclusion, online learning should be seen as a complement and extension of classical forms of learning. Not even the best online
course can fully replace the personal contact with a teacher, or the human relationships that develop in a group. So, traditional classes
shouldn’t be replaced with online learning.
  The whole education ecosystem is coming together to ensure that learners do not
suffer during these times of crisis. While the educators are giving free access to their
tools and technologies, learners are responding by utilising the opportunities in great
numbers.

 In the Indian e-learning market, Byju's is the leader among popular e-learning apps. It
is given close company by Oliveboard, Udemy, Coursera, Unacademy, NIIT, and
IGNOU.

 It's not just the school education platforms that are making their services free.
Oliveboard, which is one of the largest e-learning platforms for banking and

Rise of government job aspirants, is providing #GharPeCoaching, a free course for all banking
exams to all aspirants across the country to reduce the risk of corona virus infection.

 According to a study by Velocity MR, a leading market Research and Analysis

online company, 72 per cent Indians prefer online or e-learning as compared to traditional
classroom training.

platform
 Indian demography is ideal for online learning because many of the learners come
from rural or semi-rural areas where educational facilities, be it school, college or
entrance examination level, is below par

 Besides, the education provided by the existing universities are also not able to meet
the standards set out by India Inc. Also, professionals find it easier to up skill
themselves through e-learning courses that can be taken at their own convenience
while managing their jobs.

 Technology is rapidly evolving, Higher education has also taken the support of ICT and
now offers convenient ways to help increase the knowledge, education and literacy
status of people. E-learning platform provides anywhere, anytime easy access for up
gradation of knowledge and skills.
On 11th February 2020, the WHO announced a name for the new coronavirus disease as COVID-19. As lockdowns continue throughout
the world, many individuals are heading online for help – such as the 1.3 million people signed up for “The Science of Well Being”, a free
course from Yale University. Since the end of 2019, its enrolment numbers have risen 295%, and in March 2020 more than half a million
new learners signed up within a matter of weeks. The online enrolment boom is being experienced elsewhere, too.

The government of India has also initiated and directed to use numerous online platforms effectively by engaging students with online
learning through Information and Communication technology techniques. The Government of India through its Human Resource
Development Ministry and diverse departments working under it are bringing out numerous initiatives. The University Grants Commission
and its Inter University Centres (IUC) Informational and Library Network(INFLIBNET) and Consortium for educational Communication
(CEC) are part of this network. These platforms can be accessed by teacher, students and researchers.

Apart from these government sponsored resources, there are other e-learning platforms which are interactive and can be accessed from
home. In these Platforms, the teaching faculty has to first add their students to the list and then upload their lectures, course material,
audio instructions etc Most of the students who are on the rolls of higher education institutions have smart phones and other devices
irrespective of economic health in urban areas, so e-learning methods can hold ground till the virus is contained.

Other resource is Zoom Classroom which helps teachers to Video Conferencing, collaborations, virtual classrooms and Increase student
participation and learning retention with virtual and hybrid classrooms and micro-learning. Faculty members and students may do
video/audio conferencing through Skype, WhatsApp, Google Hangouts and other similar e-resources for discussion related to their course.

Moodle, is another option, which is an online platform with number of features for conducting online examinations. It can create and store
a question bank on the Moodle platform. The test time slot and time span can be set for the particular test with which we can test students.
Punjabi University is the pioneer in making full use of online platforms and connecting every student by every means available to deliver
course contents.
  Extramarks Education is an education technology company that sells online and
offline schooling and curricula it was founded in 2009, and headquartered in Noida, India. As
of March 2018, Extramarks has tied up with 9,000 government and private schools. It has over
8 million students and over 1.1 million online users.
 Extramarks operates in India, Singapore, Indonesia, Ghana, South Africa, and the Middle
East. Mukesh Ambani bought a 38.5% stake in Extramarks in 2011. It was listed among
Global50 Education Companies 2018 by Tyton Global Growth50.
 Many learning apps have emerged lately to help children across the globe to study effectively
online. This not only helps children to study at home and practice social distancing on account
of the dangers associated with Coronavirus pandemic but it also helps them to gain more and
more efficient ways of learning and studying at home. Apps like Extra marks, help children to
About the learn, ask questions and have an interactive study time at home.

Company  Extramarks is a digital learning platform for students who have a smartphone at home. The
learning app consists of 'Alex', an AI-based learning assistant, who helps the user to have a
personalized learning experience with engaging visuals and animations. The AI helps the
students to get their doubts cleared instantly. 
 The Education software promises to provide solutions for everything on the app, through
visual and interactive learning modules. Extramarks also makes studying at home more
effective by providing homework, projects, essays, tests, or assignments. The android
software also provides NCERT solutions that are considered to be the best by many users
who use the app. Extramarks contains solutions for all the subjects, including classes of both
CBSE and ICSE Boards examinations.
VISION OF THE COMPANY
It was founded on the Vision to make quality education available to each last consumer, which was dynamic, up-to-date and
result-oriented. It strived to break through the inherent constraints in the conventional eco-system of education and introduce
a technology-enabled world of learning.

MISSION OF THE COMPANY

To provide equity in education by transforming schools into digitized learning centers and empowering teachers and students
with teaching-learning digital tools.

PRODUCTS
Extramarks launched an Android app called Extramarks Smart Study, which allows students to study for Central Board of
Secondary Education (CBSE) and ICSE curricula, ranging from pre-primary (kindergarten) and Class 1 to Class 12.In August
2017, it developed an app called Total Learning, which allows students to access the curriculum-mapped learning solutions at
home and lets teachers and parents track and monitor the student's performance.
In November 2018, Extramarks launched IITJEE Test Prep App, which allows students to take mock online tests for IITJEE
preparation. It also has an app called Interactive Learning App, launched in February 2019.
Objective of the study
To measure effect of covid 19 on the sales of extramarks education india pvt. ltd. and its
positive impact on ed tech companies.

Research Methodology
Secondary Data
 Result Analysis and Interpretation
 Online users who have enrolled with Simplilearn for courses on cyber security, Cloud, DevOps, AI
and data sciences have jumped 15% in March.

 New Delhi: Educational technology companies are taking online education to the next level, as
schools, colleges and coaching centres close down following the spread of the Covid-19 virus. Many
students and professionals are signing up for online classes, for entrance exams like the JEE and
NEET or for up skilling. Even school students are making best of this social distancing phase.
Covid 19 positive  As a result, a clutch of ed-tech players, such as Extramarks etc… have seen a sharp rise in new users.

impact on ed tech Professionals are utilising the time they have saved by working from home and up skilling
themselves, especially in the case of IT professionals,” said Kashyap Dalal, Co-Founder and Chief

companies Business Officer of Simplilearn.

 Online users who have enrolled with Simplilearn for courses on cyber security, Cloud, DevOps, AI
and data sciences have jumped 15% in March. It took a global pandemic to bring online education into
the mainstream, which has otherwise played second fiddle to the offline model,” said Mayank Kumar,
co-founder of UpGrad.Online learning which was anyway in a high-growth trajectory has received
new impetus with the Covid-19 outbreak, industry veterans said. Students from all walks of life have
now resorted to online learning due to the fear of Covid-19 and avoiding travelling to offline
tuition/coaching centres,” said Vamsi Krishna, CEO & Co-founder of Vedantu, which is joining hands
with schools to help provide uninterrupted classes.

 The company has seen a 10x growth in the number of users signing up ever since the outbreak. The
spike has been witnessed across all school grades, with the highest spike seen for JEE, NEET courses.
 As much as a month before the coronavirus lockdown was announced, schools and
colleges across India were already shut as a precautionary measure to stop the virus
from spreading. As the date for reopening kept getting extended, schools and colleges
in India realised they needed to switch their models of teaching in order to continue the
education of students and so, they went online.
Edtech startups are seeing their numbers grow by the minute. In March alone, Byju’s
saw 6 million new students access free lessons on its platform, while Unacademy
recorded 1 billion watch minutes. Another edtech app Toppr saw 100% growth in free
user engagement in March.

Growing We believe that this trend is here to stay. Online learning is on-demand, convenient
and personalized. As parents and students across the country are trying online learning
as a go-to learning resource in these difficult times, they are also realising that it is a lot

numbers more powerful than an offline coaching class,” said Zishaan Hayath, CEO & co-
founder, Toppr.com.
Another startup Lido, which raised funds in March, was looking to hire over 500 tutors
across the country as it was doubling down during the edtech boom.
The COVID-19 pandemic has enabled new opportunities for the edtech market in India.
Besides formal education, the extracurricular segment (worth $10 billion) is also
projected to experience a meteoric rise in the number of users, buoyed by the offline to
online shift,” said Gaurav Jain, Co-Founder and Investor, Venture Catalysts, who has
invested in the startup Qin1. The startup Qin1 is focussed on providing extracurricular
activities to children via a digital platform.
 Global ed-tech company Extramarks has launched the
‘Go-To-School’ initiative. With this initiative, Extramarks
will give all students full and free access to the entire
Extramarks – The Learning App until April 30, 2020, and
Ed-tech companies to JEE and NEET crash courses, starting March 20 and
23 respectively.
bridge the gap Moreover, this initiative will also allow schools to take live
between learning and online classes through the Extramarks technology

schooling amid platform anytime, anywhere, for free with added benefits
of being able to assign homework and worksheets
coronavirus pandemic through the platform.
For full and free access to Extramarks, download the app
redeeming the GTS@K12 code, and for the free JEE and
NEET crash course, download Extramarks’ JEE/NEET
Test Prep app and apply the code GTS@TP during
checkout.
 Experts predict an entire generation of learners will be forced into
online learning as countries shut down schools to contain the
spread of the new coronavirus.
With the negative effects of the virus set to impact global
economies well into 2021, the EdTech industry is now under
Why covid-19 will pressure to deliver efficient online solutions for learning and
development, particularly in China where students and workers
cause an edtech have been under lockdown conditions for almost two months.
boom While schools and universities might struggle to adapt to this
change, experts believe private EdTech companies will benefit from
the mass adoption of online learning.
Here at TopMBA.com, we spoke to Robert Hsiung, MBA grad and
China CEO of the online educational company EMERITUS, to find
out more.
 The sale of the Extramarks have been affected due to
pandemic. The company used to offer online as well as
offline courses for the students. But because of pandemic,
offline courses have been inaccessible. That’s why the
company was selling online courses through subscription.
And because of that there has been a change in the sales
and revenue of the company.
This project has focused on three regions which company
serves i.e. Bihar, Jharkhand and Odisha. The following
number of sales unit has been provided by our mentor.
Impact of We have taken the data of two months before and after
pandemic of sale pandemic hit.
Before lockdown, in the month of February and March the
of extramarks company has sold approx. 150 units. And the price of one
unit was Rs.30,000. And after lockdown, the company sold
800 units on subscription basis whose price started from
Rs. 2000.
Sale before lockdown i.e., in February and March – 150 * 30,000 = Rs. 45, 00,000
Sale after lockdown i.e., in May and June – 875 * 2,000 = Rs. 17, 50,000.
Here we can see that the customers have been increased. The sale of the company has also been
improved. But, the revenue of the company have been decreased massively by 61%.
Now let us understand this data graphically: -
2500

2000

1500

1000

500

0
0.5 1 1.5 2 2.5 3 3.5 4 4.5

The following graph shows the relationship between price and number of units sold. In the above
graph X axis represents number of units sold and Y-axis represents price per unit.
Here we can see that when price was less more units were sold but as the price increased the
sale if units started decreasing. But, because of less price the revenue generated was less as the
price was revenue generated was low.
 Conclusion Limitations and
Learning Outcomes
It was a wonderful and learning experience for me while working
Conclusions on this project. This project took me through various phases of
project development and gave me the opportunity to learn about
management and how employees work in the organisational.
The online learning platforms has been booming because of
pandemic hit. Their sales have been rising continuously but at a
slower rate.
Sales of Extramarks Pvt. Ltd. is also increasing but due to lower
rates the revenue generation have been decreased.
 Limited contacts
People were trying to elude due to lack of interest
High prices of the modules resulted in loss of customers
Limitations Problems in presenting the product
Demotivation due to daily rejection
 During my internship period, I learned a lot of things about
marketing. Few of them are mentioned below:-
Generating network for business development.
Maintaining relationship with customers as well as acting as link
between the clients and the organisation and promote smooth
experience for the users.

Learning Getting over the fear of talking to new people – Taking to new
people every day was a big challenge for me. Generally, I avoid

Outcomes talking to people because I am kind off an introvert and this which
really scares me. This internship helped me and pushed me
towards my fear. I would say that I am not completely over this but
it is helping me.
Dealing with rejection – I the worst nightmare of every individual is
to face rejection. In this internship we faced rejection so many
times that I don’t think that it will affect me that much now.
Self-discipline
  www.extramarks.com
 Economic Times
 https://www.theverge.com/2020/1/23/21078457/coronavirus-outbre
ak-china-wuhan-quarantine-who-sars-cdc-symptoms-risk
Bibliography  https://www.indiaeducation.net/online-education/articles/what-is-
online-education.html
 https://www.worldometers.info/coronavirus/
 https://indianexpress.com/article/india/coronavirus-india-news-live-
updates-today-covid-19-state-wise-cases-tracker-latest-news-corona
-cases-in-india-district-wise-lockdown-extension-6473067/
 https://www.forbes.com/sites/ilkerkoksal/2020/05/02/the-rise-of-onl
ine-learning/
 
THANK YOU