Byju’s Acquisition of

Aakash
 Introduction
Ed-tech start- up Byju’s has acquired Aakash Educational Services Ltd (AESL) to
bolster its presence in the test preparation segment in the country.
The deal is worth to USD 1 billion (₹7,300 crore)
There complementary strengths will enable us to build capabilities, create
engaging and personalised learning programs.
Work towards building an omni-channel learning offering.
AAKASH ( ACQUIREE) BYJU’S ( ACQUIRER )

It has 33 years of existence with network BYJU’S launched its flagship product,
of 215 centres and more than 2.5 lakh BYJU’S – The Learning App, for classes 4-
student. 12 in 2015.
It provides comprehensive test Today, the app has over 80 million
preparatory services for students registered students and 5.5 million
preparing for Medical and Engineering annual paid subscriptions.
Entrance Examinations, School/Board
BYJU’S has also acquired several start-
Exams and Competitive Exams 
ups and businesses to expand its
Blackstone Group-backed AESL offerings
 Benefits for Byju’s
Test preparation as an important market for Ed-tech players – provides both the
technology of the BYJU’S and the expertise of the Aakash
Create base in the brick-and-mortar style coaching education- to take advantage of
this cross-segment diversification. 
Byju’s cited industry reports and said that the test prep and after school tutoring
segment is estimated to be a USD 7-8 billion opportunity in India
Conclusion
The future of learning is hybrid and this union will bring together the best of
offline and online learning.
BYJU’S is now eliminating all of its rivals in the education market and
strengthening its position.
Company will look at opportunities that bring in new products and formats,
market expansion and/or distribution opportunities.