Professional Documents
Culture Documents
TABLE OF CONTENTS
These include:
• line structure
• matrix structure
• team structure
Byju Raveendran built such a big empire of an online learning platform and
made it successful with all the challenges and struggles in his way.
The Revenue Model Of Bjyu’s in Detail
It wasn’t easy enough for Byju’s to grow itself into such a great online studying
portal within 8 years it took a lot of minds and hard work.
So, now let’s get deeper into the Revenue Model ofBYJU.
To see how it makes income, you have to think about its plan of action.
On a normal, BYJU’s yearly charge for the k-12 application is Rs 10,000. This
application shapes a significant piece of the organization’s income.
The recordings ar free for the initial fifteen days once that the shopper has to
pay therefore on proceed with administrations. The result of their prosperity is
checked by 2 estimates to be specific drawing in content and also the
maintenance.
For example, once associate understudy invests a big live of energy during a
specific video, the value created can cause a parent to determine on the
membership.
The subsequent live happens once the organization will hold its application
shopper quite an while once a year during this manner prompting a restoration
of the membership.
As indicated by BYJU, the mystery behind their prosperity is their solid arrange
of action that was improved dependably as indicated by the evolving patterns.
The organization apparently uses two hundredth of its incomes for promoting
efforts that provide the organization a generous ROI.
There were gaps and breaches within the education systems and took a toll
on the educational of the scholars. Hence, his primary goal was to get rid of
these gaps and fill the void with additional education and enhancing
teaching material.
The platform of Byju’s is as unbiased because it might get. This app doesn't
simply concentrate on good|the intense} and brilliant students. Instead, it
tries to encourage those that don't seem to be inclined towards studies.
Byju’s has perpetually strived to enhance abstract understanding of
subjects by teaching students right from the fundamentals.
They area unit not simply matter chapters; there are some quizzes, games,
and attention-grabbing exercises. These reading materials facilitate keep
the scholars targeted and interested while not compromising the
educational side
2016 : “Best Self Improvement” app award at Google Play India rating
2017 : Launched BYJU’S Math App for kids and BYJU’S Parent Connect app to
BYJUs has simply captured the Indian market along with his spectacular teaching
challenges, and bigger team support. it's wanting to expand its market to the U.S.,
UK, Republic of South Africa and different African and Commonwealth markets.
Key Partners:
Key partners ar the relationships merely|that you just} simply have with totally
Key Activities:
Key activities include the activities that lead the company towards their goal with
ease. The key activities of BYJU’s embody platform development, data center
community.
Key Resources:
Key Resources act as a building block describing the foremost important assets
resources of BYJUs.
Value Propositions:
Value Propositions ar the services or choices or their innovations that build their
Customer Relationships:
Customer Relationships describe the ways in which within which a company will
move with its shoppers to reinforce the client experience. BYJUs establishes
Customer Segments:
The shopper segmentation is that the observe of dividing a shopper base into
exams.
Channels:
Channels ar through that the company provides its service to the patrons. BYJUs
channels its content from YouTube, Facebook page, web, and mobile app.
Cost Structure:
Cost structure refers to the classes and relative proportions of mounted and
variable costs that a business incurs. BYJU incurs the value of web development,
Revenue Streams:
A revenue stream may well be a offer of revenue of a company or organization. In
freemium business model, so most of the revenue is incurred from the subscription
amount that's paid by the students for learning. BYJU jointly earns from product
purchase from its computing device, offline direction, offline work, and revenues
from API.
Strengths
Good quality products/services: A combination of video lessons and
interactive tools to customize learning for students
Global-recognition: Has received funding from Mark Zuckerberg and his
wife’s philanthropic organization “Chan-Zuckerberg” Initiative
Wide range of products/services: For classes 4-12, IIT, CAT, IAS exam
preparation
Weakness:
Too much reliance on celebrities for marketing
A more cost effective model is critical
Lower number of enrolments in the US
Opportunities:
Growing digitalization opportunities in India
Professional courses and certifications
Content in regional languages
Only tapped nearly 3% of students
To reach out extensively to users in semi urban India
Threat:
Data privacy
Business model can be imitated easily
High lead time to create one course
Competitive pressure
Conclusion
The edtech industry has seen a ginormous rise during the past few months with
change in the education trends due to the Covid-19 pandemic causing a
lockdown in many countries around the globe. The trend in education over time
has developed from the concept of rote learning to understanding and concept-
based gain in knowledge to provide for practical knowledge and skill training
for getting themselves ready for the job rather than focusing on the marks.
Byju’s has also adapted to the similar trend to gain control and have a market
advantage to expand its presence in various aspects of the edtech industry. With
the usage of the M & A strategy, Byju’s would not require an exit to early
instead the company is able to acquire various growing edtech startups that are
market advantage.
References:
Studocu.com
Ciim.in
Ipleaders blog
Pitchbook.com
Crunchbase
Researchgate
Declaration
I ,Vaishnavi Shetty ,declare that this project/assignment titled- Organisational
Structure Of Byjus & Role of the Org structure in its success ’ is entirely my
own work and any additional sources of information have been duly
cited. All the internet sources published or unpublished from which I have
quoted or drawn reference have been referenced fully in the webliography and
bibliography list. I understand that failure to do so will lead to plagiarism and
any similarity found with other work elsewhere will result in severe disciplinary
action. I also understand that I will be called for Viva-Voce/ Presentation
(Online/Offline) and must attend. I acknowledge it is my responsibility to
keep myself updated with the schedule of viva and I will make myself available
during the same.
Vaishnavi Shetty