Title of the Assignment - Organisational Structure Of Byjus & Role of the Org

structure in its success

TABLE OF CONTENTS

SRNO. TOPIC PAGE NO.

1 Introduction to organisational structure 3
2 Organisational Structure of Byjus and Revenue model 4,5
3 Growth of byjus 6
4 Case study 7,8,9
5 SWOT analysis 10,11
6 Conclusion 11,12
7 References 12
What Is Organizational Structure?

Some organizations, like a highschool volunteer club, exist to assist individuals

in want. different organizations, like a student council, exist to provide students
a voice in class. Business organizations exist to earn profits. to fulfill their
goals, they organize their workers into some reasonably structure. corporations
adopt structure structures so as to attenuate confusion over job expectations.
Having AN structure structure helps them coordinate activities by clearly
distinguishing that people area unit answerable for that tasks.

Types of Organizational Structures

Companies generally adopt one of four organizational structures.

These include:

• line structure

• line and staff structure

• matrix structure

• team structure

Each of these different types of organizational structures can be shown in an

organizational chart. An is a visual representation of a business’s organizational
structure. It shows who reports to whom within the company. It also shows
what kind of work each department does.
Organisational Structure of Byjus: The Learning App-

With an investment of approximately Rs.11000, BYJU’s think and learn has

now been declared as the largest funded ed-tech startup in India.

Byju Raveendran built such a big empire of an online learning platform and
made it successful with all the challenges and struggles in his way.
The Revenue Model Of Bjyu’s in Detail

It wasn’t easy enough for Byju’s to grow itself into such a great online studying
portal within 8 years it took a lot of minds and hard work.

So, now let’s get deeper into the Revenue Model ofBYJU.

To see how it makes income, you have to think about its plan of action.

BYJU’s pursues a freemium plan of action. This model is an estimating

methodology that offers an item for nothing with additional cash being charged
for using highlights of the item.

On a normal, BYJU’s yearly charge for the k-12 application is Rs 10,000. This
application shapes a significant piece of the organization’s income.

Notwithstanding, there are different bundles for disconnected training too.

Roughly at least 80000 is charged for a four-subject bundle. The online course
is remembered for the disconnected model.

As indicated by BYJU, recordings ar the best wellspring of their headway.

These recordings facilitate them in progressing towards their objective
afterwards adding to effective changes.

The recordings ar free for the initial fifteen days once that the shopper has to
pay therefore on proceed with administrations. The result of their prosperity is
checked by 2 estimates to be specific drawing in content and also the
maintenance.

For example, once associate understudy invests a big live of energy during a
specific video, the value created can cause a parent to determine on the
membership.

The subsequent live happens once the organization will hold its application
shopper quite an while once a year during this manner prompting a restoration
of the membership.

As indicated by BYJU, the mystery behind their prosperity is their solid arrange
of action that was improved dependably as indicated by the evolving patterns.

The organization apparently uses two hundredth of its incomes for promoting
efforts that provide the organization a generous ROI.

This is a good add spent on promoting once contrasted with varied

organizations that merely burn through five-hitter on their attention.
The Byju’s App is known for its self-paced learning experience

Goals and Vision of Raveendran Byju-

Mr. Raveendran Byju was perpetually clear concerning what he needed to

realize within the field of teaching and education. He needed to form the
method additional holistic by sharing his experiences, connecting with the
scholars, and serving to them follow and apply their ideas.

There were gaps and breaches within the education systems and took a toll
on the educational of the scholars. Hence, his primary goal was to get rid of
these gaps and fill the void with additional education and enhancing
teaching material.

The platform of Byju’s is as unbiased because it might get. This app doesn't
simply concentrate on good|the intense} and brilliant students. Instead, it
tries to encourage those that don't seem to be inclined towards studies.
Byju’s has perpetually strived to enhance abstract understanding of
subjects by teaching students right from the fundamentals.

The teaching material provided is geared toward removing the monotonous

schedule of college teaching. an equivalent follow as live teaching is usually
tedious for college students finding out on-line.

They area unit not simply matter chapters; there are some quizzes, games,
and attention-grabbing exercises. These reading materials facilitate keep
the scholars targeted and interested while not compromising the
educational side

Growth of BYJUs over a period of time

2012 : Entered both Deloitte Technology Fast50 India & Deloitte Technology

Fast 500 Asia Pacific ratings

2015 : Launched BYJU’S — The Learning App

2016 : “Best Self Improvement” app award at Google Play India rating

2017 : Launched BYJU’S Math App for kids and BYJU’S Parent Connect app to

help parents track their child’s learning course

2017 : BYJU’S app became a business case at Harvard Business School

2018 : 15 million users and 900,000 paid users

2019 : Became the world’s most valuable ed-tech company

Future Plans:

BYJUs has simply captured the Indian market along with his spectacular teaching

and promoting techniques on education. It currently has bigger goals, bigger

challenges, and bigger team support. it's wanting to expand its market to the U.S.,

UK, Republic of South Africa and different African and Commonwealth markets.

it's already gift within the Mideast.

Key Partners:

Key partners ar the relationships merely|that you just} simply have with totally

different business, governmental, or non-consumer entities that facilitate your

business model work. several firms like Tencent, Chan-Zuckerberg initiative,

LightSpeed Venture Partner were laid low with BYJU’s and have become key

partners in it by investment large amount of money in it.

Key Activities:

Key activities include the activities that lead the company towards their goal with

ease. The key activities of BYJU’s embody platform development, data center

operations management, IT infrastructure operations and managing the coaching

community.

Key Resources:

Key Resources act as a building block describing the foremost important assets

needed to form a business model work. The technology infrastructure, interactive

graphics technology, lecturers, servers, IT infrastructure ar variety of the key

resources of BYJUs.

Value Propositions:

Value Propositions ar the services or choices or their innovations that build their

product look participating to the patrons. Access to smart quality education,

transportation quality lecturers to really student, video delivery model,

collaborating content and retention ar some worth propositions of BYJUs.

Customer Relationships:
Customer Relationships describe the ways in which within which a company will

move with its shoppers to reinforce the client experience. BYJUs establishes

shopper relationships through a mobile app, on-line virtual classes, direct

conferences, and calls.

Customer Segments:

The shopper segmentation is that the observe of dividing a shopper base into

groups of individuals that ar similar in specific ways in which. The shopper

segments embody students, parents, lecturers and totally different competitive

exams.

Channels:

Channels ar through that the company provides its service to the patrons. BYJUs

channels its content from YouTube, Facebook page, web, and mobile app.

Cost Structure:

Cost structure refers to the classes and relative proportions of mounted and

variable costs that a business incurs. BYJU incurs the value of web development,

maintenance, data center, business development and operations, promoting and

sales, general and body and media development costs.

Revenue Streams:
A revenue stream may well be a offer of revenue of a company or organization. In

business, a revenue stream is typically created from either revenant revenue,

transaction-based revenue, project revenue, or service revenue. BYJUs follows a

freemium business model, so most of the revenue is incurred from the subscription

amount that's paid by the students for learning. BYJU jointly earns from product

purchase from its computing device, offline direction, offline work, and revenues

from API.
Strengths
 Good quality products/services: A combination of video lessons and
interactive tools to customize learning for students
 Global-recognition: Has received funding from Mark Zuckerberg and his
wife’s philanthropic organization “Chan-Zuckerberg” Initiative
 Wide range of products/services: For classes 4-12, IIT, CAT, IAS exam
preparation

Weakness:
 Too much reliance on celebrities for marketing
 A more cost effective model is critical
 Lower number of enrolments in the US
Opportunities:
 Growing digitalization opportunities in India
 Professional courses and certifications
 Content in regional languages
 Only tapped nearly 3% of students
 To reach out extensively to users in semi urban India
Threat:
 Data privacy
 Business model can be imitated easily
  High lead time to create one course
 Competitive pressure

Conclusion
The edtech industry has seen a ginormous rise during the past few months with
change in the education trends due to the Covid-19 pandemic causing a
lockdown in many countries around the globe. The trend in education over time
has developed from the concept of rote learning to understanding and concept-
based gain in knowledge to provide for practical knowledge and skill training
for getting themselves ready for the job rather than focusing on the marks. 

The development of technology with the usage of smartphones, internet and

electronics has promoted the above change in education trend with various
edtech platforms promoting the concept of practical based knowledge
development and learning. The other major advantage that the edtech industry
has is the interest of the students through online teaching methods from the
comfort of home without requiring to travel long distances to acquire the same
skills.

Byju’s has also adapted to the similar trend to gain control and have a market

advantage to expand its presence in various aspects of the edtech industry. With

the usage of the M & A strategy, Byju’s would not require an exit to early

investors, as the company is making profitability and generating cash flow,

instead the company is able to acquire various growing edtech startups that are

its competitors. The acquisition of such competitors by Byju’s provides for

them to act on their niche capabilities, and provides the company to gain a

market advantage.

References:

Studocu.com

Ciim.in

Ipleaders blog

Pitchbook.com

Crunchbase

Researchgate
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I ,Vaishnavi Shetty ,declare that this project/assignment titled- Organisational
Structure Of Byjus & Role of the Org structure in its success ’ is entirely my
own work and any additional sources of information have been duly
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Vaishnavi Shetty