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BYJU’S: A SWOT Analysis

Strengths

 First Mover Advantage


 Extensive Methodology for Learning
 Marketing Strategy
 Diverse Product Range
 Strong Brand Recognition
Weaknesses

 Accessibility
 Cost-Effectiveness of Products
 Lack of Workforce Diversity
 Sustainability
Opportunities

 The Current Scenario


 Linguistic Outreach
 Curriculum Imbibing Creative Thinking
 Certifications and Professional Courses
 Audience: Just the tip of the Iceberg.
Threats

 New Education Policy


 Competitive Pressures & New Entrants
 Data Privacy
 High Lead Time to Produce Courses

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