Semester I Specialization NA

Course Code 115 Type Generic - Elective

Course Title Enterprise Analysis - Desk Research

Course Objectives:

1 To acquaint students with basic aspects of an Enterprise.

2 To guide the students in analyzing an Enterprise w.r.t a set of basic parameters.

3 To help the students assimilate basic jargon and its meaning w.r.t. Enterprise Analysis.

Syllabus:
Unit Contents Number of
Number Sessions

1 Enterprise History & Background: Establishment, Original & Current 2+4

Promoters, Business Group or Business Family to which it belongs, Vision-
Mission-Philosophy -Values, Name of the Chairman, CEO, MD, Members of
Board of Directors, CSR Initiatives, Technical and other collaborations if any,
Recent Mergers and Acquisitions, if any.

2 Organization : Organization Structure, Geographical (domestic and global) 2+4

foot print – at the time of inception and spread over the years, company’s
current head quarter worldwide as well as head quarter / corporate office in
India, Manufacturing /Service locations Indian and major worldwide,
Certifications if any - ISO / EMS / FDA / CMMI , etc.

3 Markets: Major Customers, customer segments,Products, Product lines, Major 2+4

Brands, Market Share – nationally, region wise, product wise, Advertising
Agency, Advertising Punch Line/Slogan, Logo,

4 Financials: Data to be studied, tabulated, graphically depicted, analyzed and 2+4

presented for last 5 years for the Revenues, Profitability, Market Capitalization,
Segmented Revenues, Auditors.

Listing status & Scrip Codes – BSE and NSE, Global Listings on International
Stock Markets, Share Price Face Value, Current Market Value, Annual High
Low Figures, P/E Ratio, Shareholding Pattern.

5 Governance: Philosophy, Action taken by SEBI if any, Involvement in Scams, 6

Insider Trading Issues, Standard & Poor’s Corporate Governance Scores,
CRISIL Rating. Awards won if any.

Note:

Students should work in groups of 3 to 5 each under the guidance of a faculty.Students shall study
various aspects of any TWO corporate entities (companies) of their choice.Focus shall be on analyzing

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the information collected and gaining insights.Students shall submit a structured detailed report.

The evaluation shall be made by a panel of two examiners. One of the examiners shall be the Internal
Faculty. The other examiner may be an external faculty or a person from the relevant industry. The
evaluation shall be based on the following criteria:

Report – 20 Marks , Presentation – 15 Marks, Question & Answer – 15 Marks

Learning Resources:

1 Text Books Students shall use secondary data sources such as –

2 Reference Books Annual Reports,

3 Supplementary Corporate Websites,

Reading Material
Stock Market Websites,
4 Websites
Business Newspapers, etc.
5 Journals
to collect maximum information – facts and figures about the enterprise and its
functioning

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