HERE'S HOW YOU END UP WITH A GREAT COMPANY

NAME


LEARN


TEACH


PREPARE


CREATE
 
PROVE

 We probably don’t know you from a hole in the wall. This is a good thing because it allows us to learn about
you the same way your audience does. We get to see how everything is organized, what you are communicating clearly,
and what’s hard to grasp.
From there we ask a lot of questions to strip it down to the bare metal. What do you stand for? What’s your point of view
about the world? What territory do you want to occupy? We want to know who you really are, what makes you tick, what you
care about and why.

Marketing Plans
Get your blueprint for success with a Business Marketing Plan
What is a Marketing Plan?

I frequently get approached by business leaders who know that they need help with their Marketing, but have no idea of the best
way to proceed. Sometimes, those leaders have already wasted money and time with outside agencies who simply can't meet
expectations- because they have no framework to stick to.

When I talk about a Marketing Plan, I mean, very simply, a 12 month plan of action that includes detailed marketing strategies to
help your business meet its goals.  This plan acts as a blueprint for any marketing professionals you have working within your
business, and for any external agencies you choose to partner with. It ensures that any activities your marketing function or partner
carries out fits in with your own business objectives, and delivers tangible results. 

A business Marketing Plan can make a real difference to a growing company looking to get ahead of its competition, expand into
new markets, achieve ambitious growth targets or increase customer loyalty and engagement towards, and with, their brand.

Marketing Strategy Simplified:

A Marketing Plan is a tool which enables you to reach the right customers, at the right time, in the right way. It allows you
to do this on budget and on brand, and helps you to fulfill your company’s long and short term goals.

Why do I need a Marketing Plan?

Here are some very good reasons to have a detailed, 12 month Marketing Plan.  

Ask yourself the following:

 Do you know who your customers are?

  Do you know your customers’ buying motivations, and behaviour?
 Do you know the best ways of communicating with and advertising to them?
 Do your products or services meet their needs?
 What is your position in your market place?
 Are there any gaps in your chosen market place that you could exploit?
 Do you know how your marketplace is going to develop in the short and long term future?
 Is your business taking advantage of seasonal trends? 
 Are you pricing your products or services correctly?
 Do you have a Marketing budget?
 Do you have any understanding of how to track which Marketing activities have the highest Return on
Investment?

And most importantly:

 How are you ensuring your company’s business objectives, long and short term goals are being supported by
Marketing?

Chances are, if you know all of these things you probably have a Marketing Plan in place already, or are putting one together.

If not, then you need to think about putting one in place right away. And, as with most things, if you have not had experience of
doing it before, it is worth speaking to an experienced professional who has.

This is where I come in.