arketing Mix

In modern marketing strategy, when marketing their services and products, companies create a successful mix of
the right product which is sold at the right place employing the most appropriate promotion. So as to create the
suitable marketing mix, companies are forced to meet the following conditions:

In the Marketing Mix there are 4 key components that we called the 4 Ps, Price, Products, Promotion and Place and
others as shown in the above.

Product

The product must have the right features. For instance, it must work well and look good. For your products to
compete favorably in the competitive market, the quality of your products and services must be distinguished from
others. Remember, there are so many good quality products out there in the marketing, so try to use other strategies
to entice or other incentive for your customers.

Price

The price should be right. Client is going to require buying a big numbers so as to generate a healthy profit. You must
know how much you buyers need to pay for your products or services. There are two key decisions must make about
your price; are you going to do price cut to compete favorably  or based on the quality of your products by charging
more and undermining your competitors.

Place

The product should just be at the right place as well as at the right time: Ensuring that the goods reach where and
when they are required in an important modern business operation.

Promotion

The target customers need to be informed about the availability or existence of a product through promotion or
marketing. Successful marketing helps the company or organization spread costs over a bigger output. Let people
through advertisement about your products if not, no matter how good your products look like it will remain with you.
People must know your products and the reason they should use your products and what make your products better
than others.