Purpose

of
Commu
nication
Communication Process/Cycle
Communication is an interactive process that
requires at least two parties- the sender and
the receiver. The sender sends (encodes) the
idea through a channel (language) and the
receiver receives (decodes) the message.
Finally after understanding the message the
receiver sends the feedback to the sender.
 Communication Process
The process has three primary steps:
1. Message: First, Message exists in the mind of
the Sender. This can be a concept, idea,
information, or feelings.
2.Encoding: Next, a message is sent to a
Receiver in words or other symbols.
3. Decoding: The Receiver listens, analyses and
understands the Message . Finally, he gives
the Feedback.
 Communication Process
There are five elements of Communication Process.
These can be abbreviated as SMCRF (05)

Sender
Message
Channel
Receiver
Feedback
Elements of Communication Process
Communication process comprises five Elements
that can be abbreviated as: SMCRF
1. Sender: One who encodes the message and initiates
the communication process. For effective
communication, the sender should have the effective
communication skills (SWRL), positive attitude,
confidence, ample use of Body language, moderate
pitch and accent, good subject knowledge etc.
2. Message: Message is what the communicator wants
to convey. It can be a concept, idea, information, or
feelings. Message should be interesting, innovative,
moderate etc.
 .
3. Channel: In communication channel means
Language. It must be common and intelligible to both,
sender and the receiver..
4. Receiver: Receiver is one who decodes the message.
Receiver is equally responsible for making
communication effective. He should be of attentive,
alert and positive nature.
• 5. Feedback: It is the signal of receiver’s response to
the speaker after decoding the message by verbal (by
words) or non verbal(gesture, posture, eye-contact,
signs, symbols etc.). Finally, Receiver gives the Feedback
to the sender.
 Communication Process Cycle
This process can be easily understood by the following
diagram:
Encoding Decoding
Sender Message Channel Receiver

Feedback
 .
Therefore, Communication is a two-way process between
two parties- the Sender and the Receiver. It involves a
sender who transmits an idea, information, or feeling to
a receiver and after understanding, the receiver sends
the feedback to the sender.
Effective communication occurs only if the receiver
understands the exact information or idea that the
sender intended to transmit. It is only feedback that
tells the sender that the receiver understood the
message. Hence, communication is an exchange, not a
give, as all parties must participate in this information
exchange.
 .

In spite of verbal signals communication process

may have nonverbal elements in speech such as
the tone of voice, the look in the sender’s eyes,
body language, hand gestures, and state of
emotions (anger, fear, uncertainty, confidence,
etc.) that can be detected.
Indeed, we often trust the accuracy of nonverbal
behaviors more than verbal behaviors.
Therefore,
communication is a process, and if this process
breaks down, communication will fail.
 Purpose of Communication
Communication is essential in an organization,
because it serves as a medium to share the
important information. People, working in a
company should have a mutual understanding
which can be attained by sharing knowledge.
This communication turns to be effective
when researches when this process of sharing
takes place. Today communication is the hub
of an organization.
 .
There are basic objectives of
communication:
three
1. To inform
2. To instruct and
3. To inspire
Except these three, there are other secondary
purposes of communication. The purpose
may change according to the mood and
intention of the speaker.
 Purpose of Communication
1. To Inform: The prime objective of communication is
to exchange information internally and externally
i.e. to deal within the organization and outside the
organization.
2. 2. To Boost Morale of Employees: Business
Communication is made to boost the morale of the
employees. It increases the productivity of the
employees in his company.
3. 3. To Achieve Goal: The goal of the organization can
be obtained through effective organizational
communication. Everybody tries to acquire
such goal and therefore it requires effective
organizational communication.
4. To Maintain Co-operation: Communication encourages
managerial efficiency. Managerial functions like planning, control,
coordination, motivation cannot be discharged without
communication. As management is an art of ensuring targets and
targets are achieved in with other people.
collaboration
Communication educates personnel working. Management
communicates goals, policies and targets by issuing verbal and
written instructions. The yardstick for measuring managerial
efficiency is of course communication that helps in it.

5. To Plan: Planning decides what is to be done in future. All

the information and data which are required to make a plan for
business can be obtained or gathered through communication.

.
 6. To Facilitate Direction and Motivation: The
boss gives direction or order to his subordinate.
And managers need to motivate
employees to in crease their the
concentration helps
and productivity. Hence, communication
to facilitate direction and
motivation.
Achieve Efficiency: Communication
To caninformation regarding past and present.
7. provide
It also helps to anticipate about future. So,
Communication increases efficiency of the
workers by providing instant information.
 7. To Improve Employer-Employee Relationship: To achieve the
Organizational objectives, there must be good relationship
between employee and employer. And to improve such
relationship, there must be effective communication.

8. To Solve Problem: Communication can remove the gap

between employees and employer. Fruitful communication
ensures a network in an Organization to solve
Conflict arises and exists in an Organization.
problems.Fruitful
communication ensures a to solve conflict. It also
removes the network
gap between employee and
employer.
 .
9. To Manage Human Resources: To
recruit, train-up & motivate
effective
human communication.
resource Skilled there must beare
properly,
manpower
professional and work for achievement and
development.
10. To Attract Customer: To
knock the door of potential customers with
enterprise,
new thereproduct
should existand anservice
efficient
communication.
of an So better communication will cause

more customers and more

customers will cause more
 .
11. To Plan: In today's modern
Future
competitive world, there is requirement
of changing the plan according
to environment environment. This
and communication
involves awareness through
communication. proper
12. To Educate Workers:
Communication helps the Organization
to train-upthrough the organize
employees/workers
programs. For example, d
workshops film show, internshipOrientation