Communication

Introduction, Role, Definition

&
Classification

.
COMMUNICATION: INTRODUCTION

Today communication is a way of facilitating

informal about Technical knowledge
spreading all over the globe. No organization
can stand without it as each and every
person working there has to communicate
important massages throughout the day.
It is also a way to share their knowledge and
establishes mutual understanding amongst
them. Today it plays a major part in many of
the industries/ organizations.
ROLE OF COMMUNICATION

George R. Terry states about the role

of communication:
“Communication serves as a
lubricant, posturing for the management
process”.
Briefly speaking communication
plays significant Negotiations,
Advancements, role in Business &
Coordination,
TechnicalEfficiency,
Managerial Productivity,
better Leadership, Decision Making etc.
Effective
COMMUNICATIO
N
The word “communication” derived from the Latin
word ‘communicare’ that means to impart, to
participate, to share or to make common.
In English the word Communication means “a
process of exchange of facts, ideas, opinions and as a
means that individual or organization share meaning
and understanding with one another.” In other words,
it is a transmission and interacting the facts, ideas,
opinion, feeling and attitudes.
DEFINITION OF COMMUNICATION

Although, it is a challenge to give as proper

definition of communication since it involves a
complex process, yet here are some famous
definitions given by some known intellectuals:
SOME FAMOUS DEFINITIONS:

🞭 “Communication is the imparting or exchanging of

information by speaking, writing, or using some
other medium”--------- Oxford Advance Learner’s
Dictionary

🞭 “Simply stated, communication is a two-way process

of
exchanging ideas or information”. Murphy et
al

🞭 “Communication is the process of passing information and

understanding from one person to another. It is the process
of imparting ideas and making oneself understood by others”
.

Here in these definitions, what do you see :-

1. Imparting or exchanging information

2. some other medium.

3. Two-way communication

4. Understanding
.
American Mgmt. Association defines
communication as:
🞭 “Communication is any behavior that
results in exchange of meaning.”

Dr. B Brown says :

🞭 “Communication is the transmission and
interchange of facts, ideas, feelings or
course of action.”
.
Alien Louis A. says :-
🞭 “Communication is the sum of all the things a
person does when he wants to create
understanding in the mind of another. It involves a
systematic and complex process of telling,
listening & understanding.”
These definitions show that communication is more
than speaking and listening. It is a complex two
way process including sign, symbols, body
language and other linguistic forms:-
.
These definition show some important
characteristics of communication. Lets see
them:-
🞭 It involves at least two persons.

🞭 It involves transfer of ideas\Information.

🞭 Understanding is essential.

🞭 It is a two- way process of sending & receiving

response.
🞭 It is Systematic & Dynamic process.
.
Therefore, Communication
is a two-way process between two
parties- the Sender and the
Receiver. It involves an
exchange and progression of
thoughts, ideas, knowledge and
information.
 BUSINESS COMMUNICATION
🞭 According to Prof. J. Haste,:“Communication
occurred between two or more businessmen for
organizing and administering business efficiently is
called business communication.”
🞭 Business communication is information sharing
between people within and outside an
organization for the commercial benefits or to
promote a product, service, or organization – with
the objective of making sale.
Therefore, “Business Communication is that
kind of communication which is used in
business ”.

“The sharing of information between people

within an enterprise that is performed for the
benefit of the organization”

Precisely, Business Communication is that

branch of communication in which knowledge of
a subject in particular is required along with a
set kind of Business and scientific style.
CLASSIFICATION OF COMMUNICATION

Communication is situational and it is used

accordingly. Somewhere, informal
communication is better formal
sometimes
than written communication is, mor
important than oral communication. Likewise,
e
verbal, nonverbal, vertical, horizontal
communication is used according to the
suitability of the message and situation.
According to the nature of communication
there are four types of communication. These
are given below:
 CLASSIFICATION
A) CHANNEL: According to the channel,
Communication may be divided into two types:

🞭 1. Formal Communication: It is the communication

following formal channels. It flows
from senior to junior, junior to
senior, within the organization and
outside the organization.

🞭 2.Informal Communication: Informal

communication takes place between the people
🞭 having social interactions/ relationships.
 .

B) METHOD: According to the method it is of

two types:
1. Oral Communication: It is the communication through
the spoken words. It may be in form of Face to Face
Communication, telephonic communication etc., It is
speedy way of exchanging information.
2. Written Communication: Written Communication is a
communication in form of applications, letters, memos,
circulars, bulletins, etc. It is the most authentic way of
communication without which organization can’t
C) EXPRESSION: ACCORDING TO THE
EXPRESSION IT IS AGAIN OF TWO
TYPES:
1. Verbal Communication: Verbal Communication
means communication through words. When we use
words in communication, we call it Verbal
Communication. The information in Verbal
Communication can be either oral or written.

2.Non-verbal Communication: It is communication

without words like body language, haptics, gestures,
postures, apparence etc,.
D) DIRECTION:

ACCORDING TO DIRECTION COMMUNICATION MAY BE DIVIDED

INTO THREE TYPES:

1. Vertical Communication: It is of two types:

i)Upward Communication: In this the message
flows from bottom to top.
ii)Downward Communication: In this
the message flows from top to bottom.
2.Horizontal or Lateral Communication: It
is communication in peer group.
3.Diagonal Communication: It is a cross-
wise communication.