ADVERTISING

PART 1
Are there any TV channels in your country that don’t have
adverts?
No … they’re all commercial channels chiếu khi nào (and
advertisements usually adverts during prime time viewing after 6
p.m) and there’s also (lots of product placement) các loại hình
quảng cáo nào khác … ví dụ For instance - especially in game
show chương trình/nội dung nào where they place cosmetic with
celebrity endorsement is famous actors sản phẩm gì với ai : diễn
viên, ca sĩ…
 No … they’re all commercial channels and usually adverts
during prime time viewing after 6 p.m and there’s also lots of
product placement. For instance - especially in games show
where they place a new cosmetic with celebrity endorsement.

(n) commercial channels = commercial programmes :  chương trình

thương mại.
(n) adverts = advertising contents = advertisements = ads: nội dung
quảng cáo, quảng cáo.
(n) at peak time = during prime time viewing :  giờ cao điểm xem tv.
(n) product placement = product adverts = product advertisement :
quảng cáo sản phẩm.
(n) soap operas = TV series: các phim truyền hình.
(n) prime time viewing : giờ vàng chiếu phim.
(n) sport events = sporting competitions : sự kiện thể thao, cuộc thi
thể thao.
(n) game shows : trò chơi truyền hình.
(v) billboards : bảng quảng cáo.
(n) celebrities = famous people (characters, singers …) : người nổi
tiếng.
(n) a celebrity endorsement : đại sứ thương hiệu.  

No … they’re all commercial channels and show adverts all day

long … too many really … and there’s also a lot of product
placement going on … especially in soap operas where they place
an item just behind the actors.

Do you enjoy watching adverts on TV?

No, I hate/don’t like hình thức quảng cáo nào khi nào. Lý do.
No, I hate commercial breaks during my favourite game
show…it really spoils the flow…and the more interesting
scenes, they seem to add many ads in than usual…that get on
my nervous.

(n) commercial breaks : đoạn quảng cáo nhỏ.

(n) short clips being shown for several seconds : các đoạn clip nhỏ
chiếu vài giây.
(v) spoil the flow = destroy/reduce the pleasure : ngăn chặn cảm
xúc.
(n) prime time viewing : giờ vàng chiếu phim.
(v) squeeze many ads = add many advertisements : thêm nhiều
quảng cáo.
(v) get on my nerves = upset : gây bực bội.

No … not really … I hate commercial breaks during a film … it

really spoils the flow … and during prime time viewing, they
seem to squeeze even more ads in than usual … celebrity
endorsements also get on my nerves … Everyone knows they’re
only doing it because they’re getting paid.

What are the best ways for ordinary people to advertise

something they want to sell in your country?
The simplest way is to place an advert in the classified ads
section on tại đâu: báo chí, tạp chí, posters …  or there’s the
Internet of course … there are lots of sites and applications like
websites hoặc ứng dụng nào where mọi người có thể làm gì (với
sự hỗ trợ của thiết bị thông minh).
The simplest way is to place an advert in the classified ads
section on newspaper, magazines,.. or there’s the Internet of
course … there are lots of sites and applications like amazon
website or tiki, shopee app where everyone can post and advert the
items they want to sell on there ,and also find potential customers
mọi người có thể làm gì (với sự hỗ trợ của thiết bị thông minh).

(n) the classified ads section : khu vực dành cho quảng cáo.
(n) papers, newspapers, magazines : báo, tạp chí.
(n) sites = websites = webpages : trang web.
(n) applications : ứng dụng.
(n) smart phones, smart devices, smart gadgets : thiết bị thông
minh.
(n) a video that goes viral : video nổi tiếng.
(v) spread the word on social media : phổ biến lời nói trên mạng xã
hội.

The simplest way is to place an advert in something like the

classified ads section of a local paper … or there’s the Internet of
course … There are lots of sites like eBay where you can buy and
sell things online.
PART 2
Describe an interesting advertisement that you have seen. 
You should say:
 where you saw it
 what it was about
 why you think it was an interesting advertisement.
Where you saw it
 I'm going to talk about an advertisement for hãng/sản phẩm,
which is one of the biggest brands ở đâu/ở quốc gia nào. 
 I've seen hãng/sản phẩm advertised everywhere, on
websites, posters and TV commercials.
(n) prime time viewing : giờ vàng chiếu phim.
(n) commercial channels = commercial programmes :  chương trình
thương mại.
(n) adverts = advertising contents : nội dung quảng cáo.
(n) product placement = product adverts = product advertisement :
quảng cáo sản phẩm.
(n) soap operas = TV series: các phim truyền hình.
I'm going to talk about an advertisement for Grab, which is one
of the biggest brands about technology delivery service in
Vietnam. I've seen it advertised everywhere, on posters and TV
commercials.
I'm going to talk about an advertisement for Vinamilk, which is one
of the biggest brands in Vietnam. I've seen its different products
advertised everywhere, on some websites as well as entertainment
channels on the internet and TV commercials.
What it was about
 The advert shows a short video of many people wearing Grab
uniforms, they are surfing in the air and food is falling from the
sky all over the city nhân vật nào và làm gì với sản phẩm. 
 I think the aim is to target office worker and connect the
brand with sales on holiday
The advert shows a picture of Santa Claus smiling and holding a
bottle of Coke. I think the aim is to target children and associate the
brand with Christmas time.
The advert shows a picture of little cows dancing, smiling and
holding different bottles of fresh milk with various eye-catching
colours. I think the aim is to target children and associate the brand
with everyday activities.
Why you think it was an interesting advertisement
 The advert is interesting because the company is trying to
influence and attract everyone đối tượng nào. The marketers
are trying to capture busy young customers who have less
time. nhóm khách hàng nào cần gì.
 They are presenting the delivery servise as something special,
lots of vourcher for every months. loại sản phẩm đặc biệt cho
sự kiện/thời điểm gì. 
 However, sản phẩm gì is not necessarily loại sản phẩm tốt for
đối tượng nào; it contains nhiều thành phần gì không tốt.
Maybe this kind of advertisement.
(Hoặc) It is true that sản phẩm gì is necessarily loại sản phẩm
tốt for đối tượng nào; it contains nhiều thành phần gì tốt. I
think this kind of advertisement is useful both for people and
the company.
The advert is interesting because the company is deliberately trying
to influence and attract children. The marketers are trying to capture
young customers who often enjoy delicious food with beverages.
They are presenting the drink as something special, a gift for
Christmas. However, Coca-Cola is not necessarily a healthy drink
for children; it contains a lot of sugar. Maybe this kind of
advertisement.
The advert is interesting because the company is deliberately trying
to influence and attract children and parents. The marketers are
trying to capture both young and adult customers who enjoy a
healthy life. They are presenting the drink as something special, an
important drink for daily life. It is true that milk is necessarily a
healthy drink for children; it contains a lot of nutrients. I think this
kind of advertisement is useful both for people and the company.
COCA-COLA
I'm going to talk about an advertisement for Coca-Cola, which is
one of the biggest brands in the world. I've seen Coke advertised
everywhere, on posters and TV commercials.
The advert shows a picture of Santa Claus smiling and holding a
bottle of Coke. I think the aim is to target children and associate the
brand with Christmas time.
The advert is interesting because the company is deliberately trying
to influence and attract children. The marketers are trying to capture
young customers. They are presenting the drink as something
special, a gift for Christmas. However, Coca-Cola is not necessarily
a healthy drink for children; it contains a lot of sugar. Maybe this
kind of advertisement.

VINAMILK
I'm going to talk about an advertisement for Vinammilk, which is
one of the biggest brands in Vietnam. I've seen its different
products advertised everywhere, on some websites as well as
entertainment channels on the internet and TV commercials.
The advert shows a picture of little cows dancing, smiling and
holding different bottles of fresh milk with various eye-catching
colours. I think the aim is to target children and associate the brand
with everyday activities.
The advert is interesting because the company is trying to influence
and attract children and parents. The marketers are trying to
capture both young and adult customers. They are presenting the
drink as something special, an important drink for daily life. It is true
that milk is necessarily a healthy drink for children; it contains a lot
of nutrients. I think this kind of advertisement is useful both for
people and the company.
PART 3
What is it that makes an advert effective?
Có nhiều nhiều hình thức quảng cáo khi công ty quảng bá sản
phẩm.
(Aspect 1) Internet
(How) lan truyền nhanh trên mạng xã hội, website
(Example) video nổi tiếng, những hình ảnh hoặc câu chuyện hay.
(Aspect 2) Paper, tạp chí, tờ rơi
(How) phổ biến ở các nhóm cộng đồng như quán cafe, siêu thị.
(Example) Tạp chí nổi tiếng với hình ảnh đẹp, câu chuyện hay và
những phân khúc quảng cáo đặc biệt gây ấn tượng người đọc về
sản phẩm.

(n) commercial channels = commercial programmes :  chương trình

thương mại.
(n) adverts = advertising contents : nội dung quảng cáo.
(v) advertise a product = draw attention to a product : quảng cáo 1
sản phẩm
(n) product placement = product adverts = product advertisement :
quảng cáo sản phẩm.
(n) soap operas = TV series: các phim truyền hình.
(n) celebrities = famous people (characters, singers …) : người nổi
tiếng.
(n) a celebrity endorsement : đại sứ thương hiệu.
(n) the classified ads section : khu vực dành cho quảng cáo.
(n) papers, newspapers, magazines : báo, tạp chí.
(n) sites = websites = webpages : trang web.
(n) applications : ứng dụng.
(n) smart phones, smart devices, smart gadgets : thiết bị thông
minh.
(n) a video that goes viral : video nổi tiếng.
(v) spread the word on social media : phổ biến lời nói trên mạng xã
hội.

Well … when a company launches a product they have to consider

the Internet … especially how it can be used to spread the word
on social media … so in this context a video that goes viral is
probably the most effective type of advert you could make.
What are the advantages to companies of advertising on the
Internet rather than TV?

(n) target audience = target customers : khách hàng mục tiêu.

(n) a niche product : sản phẩm mục tiêu.
(v) bring out a product = launch a product : quảng bá sản phẩm.
(v) a tight advertising budget : chi phí quảng cáo eo hẹp.

I’d imagine the main advantage is you can reach your target
audience much more
effectively … if you bring out a niche product for example … or
you have a tight advertising budget … you can advertise on
particular sites that the people you want to reach visit … that’s not
something you can do on TV.

What things do advertising companies do that might give it a

bad name?

(n) cold calling : gọi liên tục.

(n) junk mails : các thư rác.
(n) spam emails : thư điện tử rác.
(n) letterbox : hòm thư.

For me the most irritating thing is cold calling … we must get two
or three of these every day at work … then there’s junk mail that
gets posted through the letterbox … and of course the online
equivalent of this … spam emails … I think it’s this kind of
advertising that tends to annoy people.