IELTS Speaking Part 1 Topic: Advertisements

& Sample Answers

Are there many advertisements in your country?

Definitely, there are. They appear all over the place from the streets to social
media with a high density. For example, there is a multitude of colourful flyers
stuck on the street walls in Sydney.

Yes, advertising industry has seen a rise in my country. Earlier there were only few
advertisements and that to repetitive but in today’s time companies are making
great advertisements, most of them being short stories, instead of simply saying
buy our product. Also, there is a change of advertisement every month or quarter
by the company, which makes it all the more exciting

Are advertisements important?

Definitely, yes. Advertisements bring out the idea of the new products and their
features in a nut shell. They prove to be beneficial for both the customers and the
company. But, with advertisement market rising up, I think companies have learnt
the art of deceiving the customers as well. You can easily find products being
depicted as something else in the advertisements. Also, with so many ads coming
in, it becomes quite difficult and overwhelming for the customer to choose the
product. Having said that, I think advertisements are vital but then there should
be more truth to them than flashy statements.

What are the various places where we see advertisements?

Advertising is here, there, and everywhere. It gets to people through different types of
communication such as flyers and banners on the streets or printed ones on
newspaper, magazines or electronic ones on social media. It could be written, verbal
or a short movie

How do you feel about advertisements?

Sometimes, I find it a little bit disappointing because the quality products are usually
overrated. However, there are other beneficial advertisements in supermarkets which
has informative contents for customers such as on which days there will be
promotions or which new products will be launched.

Do you watch advertisements on television or on internet?

I give more preference to the internet as compared to television. I rarely

watch TV, so most of the ads that I see are on internet while surfing you
tube videos or any other web site
.
Why do you think there are so many advertisements now?

With the coming of Internet and globalization, the world has become a
more connected place. We have come out of our houses and stepped onto
a world of possibilities. Advertisements have grown in recent times
because firstly, people have less time. So, companies need to make the
impact of a product on the customer as fast as possible. Also, with coming
of globalization there is a lot of competition amongst companies, so they
turn towards ads to grab the customer’s attention.

What type of advertisements do you prefer to use for getting information?

I like static ads to get information about a particular product, instead of the
motion ads. Surely, the motion ads are more interesting and fun to see but
when it comes to getting information, I would say the ones that come in
newspapers or pamphlets are easier to fathom the information.

Do advertisements influence your choice of product?

Surely, it does. Advertisements have come about to affect our choices in way like never
before. With so many companies launching products and all of them being so similar, it
is often the advertisement that helps in deciding the product to buy. But, when it comes
to choosing between a well-known or trusted company and the newly established,
irrespective of the ad I prefer the trusted one
What sort of advertisements have a deeper impact on people?

Instead of selling a product, the advertisements that share a story which can connect to
the individual, I think these are the kinds of ads that have deeper impact on people.
Because somehow people can relate to the scenario and hence feel more connected
to the product.
Did you see any recent ad which had a deep impact on you?
Recently, I saw an ad of Biba. The ad was how a girl was getting ready for meeting the
would be groom and his father comes and says be ready soon and she questions as to
how can she judge a man over a snack. When she comes down, her father asks the
would be groom if he can cook because may be his daughter not want to cook some
day and the groom’s mother says that my son will learn to cook. It did had an impact on
me because in some sense it showed what the society truly needs to be if we are
talking of equality.

Vocabulary
 Informative: To provide useful or interesting information
Eg: This can be a piece of very informative evidence for the case
 Promotions: An activity that supports or encourages a cause, venture, or aim.
Eg: She gets promotions twice a year
 Launch: To introduce (a new product or publication) to the public for the first
time.
Eg: This company has launched a new product
 Overrated: To have a higher opinion of (someone or something) than is
deserved
Eg: This movie can be considered overrated
 All over the place: Everywhere
Eg: The cat spilled the milk all over the place
 Density: The number of people or things in a given area or space.
Eg: Do you know the density of the water?
 A multitude of: A very large number of people or things
Eg: There are a multitude of doctors in the hospital
 Flyers: A small handbill advertising an event or product.
Eg: There are a multitude of doctors in the hospital
  To be able to do: Having the power, skill, means, or opportunity to do
something.
Eg:“You should be able to do this task by evening”
 To play a (an) crucial/essential/key/main role in: Of great importance
Eg: This target plays a crucial role in my promotion
 Campaign: An organized course of action to achieve a goal
Eg:” Did you hear about the campaign which was held yesterday?”
 Bing out : produce and launch a new product or publication

Eg : the magazine will also be bringing out a book in November to celebrate its 40th
anniversary

In a Nutshell: giving briefly and only giving the main point

Deceived : to persuade someone that something false is the truth, or

to keep the truth hidden from someone for your own advantage

Depict : represent by a drawing, painting, or other art form or to show (someone or

something) in a picture, painting, photograph, etc. : to describe (someone or something)
using words, a story, etc.

Fathom: understand (a difficult problem or an enigmatic person) after much thought.

Eg. She couldn't fathom the idea

Among and amongst are prepositions.
Among means ‘in the middle or included in a larger group of people or things’. Among is
commonly followed by a plural noun phrase:
I’m not worried about her. She’s living among friends.
I think I’ve got that album among my boxes of CDs upstairs.
Amongst is sometimes used as an alternative to among. It is more formal and less
common:
The results show that both girls are amongst the top 10% of students in the whole
school.