RAMA NAMBI RAJAN A4, Jesu Ville, Chandrasekar II

Demand Generation and Enterprise Sales Specialist avenue, Thoraipakkam, Chennai

9962966962
nambi2rajan@gmail .com

A seasoned Techno-commercial person with hands on experience in marketing, Sales and strategy building with 5+ years of
experience. My accountability was high in terms of every new client acquisition or through upselling. So, I always managed well
and achieved or exceeded my targets.

EXPERIENCE
SKILLS
Squareshift Technologies Pvt Ltd, Chennai — Manager, Demand Digital Marketing
Generation
Lead Generation
April 2022 - Present (IT services)
Created content creation plan based on buyer’s journey across the organization and Cold calling
procured intent and research tools to have data hygiene
Strategy Building
Had been a pivot in creating the sales process and implementing the same across the (Advertisement,
organization
Sales & Marketing)
Heading the sales of Data engineering services for the US market.
Digital Psychology

Marketing
Drive lead generation campaigns on all levels
Intelligent
Automation
Responsible to drive a sales of 2Mn USD in a year
Digital Analytics
GTM, Sales enablement and Business Development - Through C-Level engagement and Customer
consultative, customer centric selling approach, qualify opportunities by exploring to Relationship
understand complex customer challenges & pain points Management

Innovation Incubator Advisory, Trivandrum —Manager, Demand

Generation Software and
March 2021 - March 2022 (Deep Tech IT services and product company)
OnlineTools

Created content creation plan based on buyer’s journey across the organization and Multimedia : Adobe
procured intent and research tools to have data hygiene Photoshop, Final
cut pro
Created the sales play book and built the sales team from scratch
Analytics : Google,
Drive cold calling for customer acquisition and lead generations on all levels with inside
sales MOZ, Similarweb,
Tubebuddy,
Using Hubspot for all the marketing automation activities and CRM
Socialblade
Had been the key player in designing and operating the IT staffing business unit for the
SEO : Ahref, MOZ,
organisation
Google Keyword
Created a good number of deals in a short stint of time valuing about 400000 USD Planner, SEM Rush
Strategic Alignment - Connected with AEs and cross-functional teams to create and DigitalMarketing:
prioritize strategic target account lists within defined territory Google, Facebook,
Linkedin, Hubspot
GTM, Sales enablement and Business Development - Through C-Level engagement and
Email : Sendinblue,
consultative, customer centric selling approach, qualify opportunities by exploring to
mailchimp
understand complex customer challenges & pain points

CRM : Zoho &

Hubspot
YNOS Venture Engine CC Pvt Ltd, Chennai — Head Sales & Marketing
August 2019 - March 2020 (Saas Platform for Startups)
Own end-to-end marketing funnel and drive sales across all stages LANGUAGES

Develop and execute end-to-end demand gen & Marketing initiatives and campaigns
English
from conception, planning, execution, and launch.

The marketing initiatives involved the SEO/SEM, content Planning and management, Tamil
social media marketing.

Plan and deliver pipeline generation skills to identify and acquire new customers to help Hindi can read &
write
grow and develop brand presence

Independent Consultant
April 2018 - July 2019

I have consulted many firms ranging from startups to public limited companies in a
short stint of almost a year

Very notable consultations were with Talentpepz and Cherrytec wherein those were
assignments for more than a quarterly.

Talentpepz Career Solutions Pvt Ltd — Chennai

For the 2 Mn USD investment edu-tech startup, I developed the marketing strategy
(Digital content, SEO and Marketing) and supported the execution of the same

Have done behavioral analysis for their platform as part of CRO.

Cherrytec Intelisolve India Ltd — Chennai

This is a Public Limited company and a full time three Months consultation for
increasing their SAP sales

Reached out and pulled in three enterprise customers in a short time through linkedin
marketing and online lead generation.

(Had a career break of two years to pursue my PGDM between 2016-18)

Softenger India Pvt Ltd, Chennai — Business Development Manager
February 2015 - April 2016 (IT services firm)
Develop, execute and maintain demand generation and Account based Marketing (GTM,
Marketing, Lead Gen, Pre-sales, Sales, etc) plans aligned with business goals globally

Developed a deep understanding of customers, products, services and the buyer’s

journey

Present to senior management to get buy-in and secure budgets, as well as report results

RFP/RFI(s) technical responses, ITO, IT Contracts analysis, liaison with key stakeholders
and preparation of responses for Application transformation, Enterprise Agile
Transformation, NextGen Application Managed Services, API & Integration, etc. across
domains/verticals

National College of Engineering, Tirunelveli — Lecturer January 2011 - May

2013
Teaching undergraduate students in the Information Technology and Electrical
Engineering department.

Crown Solutions Pvt Ltd, Chennai — LINUX Administrator June 2010 -

December 2010
Responsible for troubleshooting and installing networks and servers in the assigned
territory for ELCOT networks

In this role I was working for WIPRO Infotech on a third party payroll.

TCIL-IT Ltd, Tuticorin — Sales Manager & Trainer

May 2009 - May 2010

Responsible for customer acquisition and Training of IT courses in IT educational

centers licensed by TCIL-IT.

EDUCATION

PSG Institute of Management, Coimbatore — PGDM

June 2016 - March 2018

Anna University Regional Centre, Tirunelveli — M.E.

June 2012 - April 2014

Francis Xavier Engineering College, Tirunelveli — B.E.

June 2005 - April 2009