Executive Certificate Program in

Digital Marketing from

IIM Jammu
Batch 1

About the
Program
From being an alternative distribution channel, the Internet today has become a
mainstay in core marketing activities like advertising, sales, creation of word-of-mouth
customer service, new product design and even branding. There are many tangible
means for monetization of content through newer forms of online advertising and
interactive marketing tools on the mobile web. These processes are just beginning and will
have an enormous impact on our activities and the way we relate to people and
organizations.
Program
Highlights
Opportunity to earn a Certificate of Completion from IIM Jammu.

Lectures imparted by eminent faculty from IIM Jammu and industry professionals.

Knowledge imparted through case studies, simulations and class exercises to develop
hands on skills that can be applied to practical scenarios.

Insights into common mistakes people make in Digital Marketing for their Business.

Exposure to latest Digital Marketing Channels and Trends.

Learn how to develop and execute a successful Digital Marketing Strategy.

Gain deeper understanding of the Why, What and How of leveraging various Digital
Marketing Channels.

Fully online program with LIVE interactive lectures that provides a “real” classroom
experience.

In the event that students miss the LIVE lecture, he/she can request “On Demand”
access to the recorded session.

Seamless technology that can transmit lecture videos effectively at home broadband
connection of 512 kbps.

User friendly and easy to use technology interface. No complicated hardware or

software installations required.

Virtual classrooms that allow for active interactions with other fellow students and
faculty.

Convenient weekend schedule.

Students on our virtual social learning platform are provided access to program
presentations, case studies and other learning aids and reference materials as
applicable for specified program.

Students can raise questions and doubts either real time during the live class or offline
through the Cloud Campus.
Program Content
The Executive Certificate Program
in Digital Marketing will include lectures
and learning material on the following
topics:
Introduction to Digital Marketing
Digital Marketing Planning and
Strategy
Website Optimization
Digital Advertising (PPC, Digital
Display and YouTube)
Affiliate Marketing
Email Marketing
Mobile Marketing
Social Media Marketing
Web Analytics
Search Engine Optimization (SEO)
Content Marketing
eCommerce Marketing

Program Faculty
Dr. Rajat Sharma
M.Sc (Maths), PhD (IIM Bangalore)
Prof. Rajat Sharma is an Assistant Professor of Marketing at Indian
Institute of Management and has a research experience of over 6
years. His current research interest targets the analysis of the
marketing consequences of the Internet and digital media on
industries and markets. He has an expertise in the application of
analytics in business, with specific emphasis to marketing, sustainability, retailing and
e-commerce. He has used many statistical tools in his research including SPSS, LISREL,
SmartPLS, Excel and R. He is also assisting numerous startups in their digital and analytical
needs.
He has consulted in various capacities for A.P. Civil Supplies Corporation, Winning Matters,
UTC Aerospace Systems, Leisure Hotels and many other firms on realizing business value
from marketing investments, internet marketing and business analytics. He has presented
papers in several international conferences such as INFORMS Marketing Science
conference in Boston and AMS World Marketing Congress in Atlanta. His work is published
in journals and conference proceedings. He is currently teaching courses on Marketing
Analytics and Digital Marketing at IIM.
Prof. Sharma received his Fellowship (Ph.D.) in Marketing from Indian Institute of
Management, Bangalore. He is a post graduate in Mathematics and before joining IIM
Bangalore, has taught mathematics to under-graduate and post-graduate student for
three years.
Who Should
Attend
Working professionals with roles in Sales, Marketing, Business Development, Branding,
Advertising, Communications and Digital Marketing who have specific responsibilities to
market their products and services worldwide through online medium.

Professionals in fields like Customer Relations, Product Development, HR, Consultation,

PR etc. who have an increasing need to understand and employ social media
marketing to increase reach and improve efficiency.
Business Heads with responsibility to identify innovative marketing channels and
leverage social media for growth and outreach.

Entrepreneurs and Business Owners who have an ambition to create and establish their
business presence globally through online marketing.

Interns or early professionals who want to enhance their knowledge in online marketing
methods and want to know how to engage effectively with social media.

Eligibility
For Indian Participants - Graduates or Diploma Holders (10+2+3) from a recognized
university (UGC/AICTE/DEC/AIU/State Government) in any discipline.

For International Participants - Graduation or equivalent degree from any recognized

University or Institution in their respective country.

Pedagogy
The primary method of instruction will be through LIVE lectures that will be delivered
online via internet to participant desktops/laptops or classrooms. The lectures will be
delivered by eminent faculty from IIM Jammu.

The program will be primarily taught though a combination of class exercises,

presentations, take-home exercises, simulation and case studies. All enrolled students
will also be provided access to the Cloud Campus through which students may access
other learning aids, reference materials and assessments, case studies, projects and
assignments as appropriate. Throughout the duration of the program, students will have
the flexibility to reach out to the Professors, real-time during the class or offline via the
Cloud Campus to raise questions and clear their doubts. Participants successfully
completing and submitting the assigned project work and presentations will be
awarded a Certificate of Completion. Participants successfully completing and
submitting the assigned project work and presentations will be awarded a
Certificate of Completion.
Assessment and Certification
A minimum of 70% attendance to the LIVE lectures is a prerequisite for the successful
completion of this program. There are periodic evaluations built in throughout the duration
of the program. These may be in the form of a quiz, assignment, project, case studies or
other objective/subjective assessments. The evaluations are designed to ensure
continuous student engagement with the program and encourage learning. Students who
successfully clear the same along with the requisite attendance criteria will be awarded a
Certificate of completion from IIM Jammu.

On the payment of program fees of Rs.70,000 + GST and upon satisfying the requisite
attendance and certification criteria, participants will be awarded an Executive
Certificate in Digital Marketing by IIM Jammu.

Program
Details
Program Commencement: 2 September 2018

Duration: 5 Months

Schedule of Classes: 3 hours every Sunday from 10.30 am - 1.30 pm IST

For Indian Participants: INR 70,000 + GST

For International Participants: USD 900

Instalment options available

For More
Details
Students can write in to - enquiry.dtd@talentedge.in or call at +91-83760 00600

Students can also register at our website: www.talentedge.in

Talentedge, CBIP Building, 5th floor, Plot No - 21, Sector-32, Gurgaon – 122003