DIGITAL MARKETING

AND COMMUNICATION
About
upGrad Campus
upGrad Campus, a vertical of upGrad, has a mission to bridge the industry-
academia gap in Higher Education Institutions across the country. We aim to
improve students’ employability by aligning the institutional curriculum with industry
requirements with our learning solutions.

The education system of today is undergoing major changes and keeping up with
the emerging revolution of Education 4.0 is our Job Ready Certification Programs
that empower institutions to provide their students with new-age and industry-
relevant certifications to let them face the job market and get placement ready.
 3M+
students serviced
30M+
Hours of cumulative
Large Scale & Strong
successfully in past 4
years
content delivered
Performance

INR 1 Cr INR 32L

Ranked amongst Top 25
Highest CTC offered Highest Salary for an
startups in India by LinkedIn
in India for an upGrad learner from
for 2 consecutive years
upGrad Learner in partner University in
2021-22 2021-22

Most Innovative
40%+ 9.0+ Companies
NPS across our Ratings out of 10, for in India by Fast Company
programs reflecting a all of our undergrad
robust and meaningful Sessions
learning experience
Digital Marketing and Communication

What is it?
Digital Marketing is a constantly evolving field, and a career in Digital Marketing has great potential for exponential
growth. With traditional marketing taking a backseat and ‘all-things-digital’ being the new normal, brands and
consumers meet, engage, and transact online. Digital Marketing roles are among the top ten in-demand jobs globally.
Undoubtedly, work opportunities in Digital Marketing are abundant as well as versatile and creative in nature.
Succeeding as a Digital Marketer in the highly competitive world requires great command over the latest digital
technologies, tools, and strategies.
Digital Marketing and Communication
Why Opt for Certificate Course in Digital Marketing and Communication with upGrad Campus?
The best mentors
Avail an opportunity to learn everything from industry leaders as well as world-class
faculties.
Customised curriculum
Get the top skills you need to make it as a Full Stack Developer in your dream
company. The curriculum is designed to set a strong base for you in Object Oriented
Programming, Data Structures and Algorithms and a high-level understanding of
MERN (MongoDB, Express.js, React and Node.js). Further, this course helps you
specialise in advanced front-end or back-end development, based on your career
goals.
Ready Set Go for Your Job
You will get to learn industry-relevant skills that will give you an understanding of the
challenges and opportunities in the organisations in the tech space, and apply these
learnings in live projects.
Student Support
Strong and friendly assistance from dedicated students throughout the program
helps you clear your doubts. Our TAs will help you support you in learning the subject
with doubt-clearing sessions during the week and practical hands-on training over the
weekend. Join the hangout sessions, where you can learn and enjoy with subject
matter experts and strengthen your conceptual learning. Be a part of the discussion
forums, to resolve your queries and reinforce learning.
Digital Marketing and Communication
Benefits of the program?

Learn the industry- Get practical

relevant skills industry knowledge
Develop most sought after skills in today's Apply your learnings in live projects and
corporate world in Live Sessions by top industry assignments and case studies.
experts.

Stand out with an

impressive certificate
Receive a personalised certification, signed by the
CEO of upGrad Campus, that highlights your
specialisation.
Receive personalised
assistance
Get personalised subjective feedback on your
submissions and improve your skills.
Digital Marketing and Communication

The curriculum is divided into following courses:

Course 1: Digital Marketing Landscape-Marketing fundamentals

Course 2: Digital Channel Deep Dives 1- Learn Search engine optimization

Course 3: Digital Channel Deep Dives 2 - Learn SEM, Display Advertising, Email Marketing and content marketing

Course 4: Marketing Analytical and Integrated Strategy - Learn about web and data analytics
Digital Marketing and Communication

Total No. of Learning Hours 200+ hours

Total Course Duration 4-5 months

Desired Weekly Hrs by Learner  8-9 hours

Number of Projects 6+ projects

Digital Marketing and Communication
Placement Opportunity

Roles that students can get into

SEO, SEM, Social Media and Content Marketing, Branding, Marketing Analytics.
after this course completion

Copy Writers, Graphic Designers, Freelance or Consultants, Graphic Design ,

Adjacent jobs that learners can Video Editing, Virtual Reality (up and coming industry), Content Strategy,
get Copywriting, Data Analytics , Account Management, Marketing Research,
Marketing Analyst

Understanding of Marketing Tools and Platforms,

Job ready skill
Strong problem-solving and presentation skills,

Analytical thinking and creative approach

Average CTC that a student after 4 - 9 LPA

this course
Digital Marketing and Communication
Tools Description

WordPress Content management system (CMS) that allows you to host and build websites

Online advertising platform to promote your business, help sell products or services, raise awareness, and
Google Ads
increase traffic to your website

Facebook Ad Manager Facebook tool that lets you create and manage your Facebook ads.

Marketing automation platform and email marketing service for managing mailing lists and creating email
MailChimp
marketing campaigns

Plugin for Gmail that makes it so you can send email marketing and email automation campaigns from right inside
GMass
your Gmail account

Google Analytics Help users identify trends and patterns in how visitors engage with their websites.

MS Excel Used to store, organize, and analyze data.

Sprout Social, GTMetrix, Ubersuggest, Buffer, Woorank, Google Keyword Planner, Twitter Analytics, Buzzsumo,
Tool Lab
Pingdom, Canva, Bitly, Yoast, Tweetdeck, Hootsuite, Google Data Suite
Assessment Structure &
Certification Criteria
Assignment Structure
Type of Assessment Subset

Active Class Participation  Attendance(Live/Practical), Active Participation

Module Graded Questions/Quiz  Graded MCQs (At the end of the  session/module)

Live Projects Live Projects Submission as per the mentioned criteria

Assignment/Case Studies  Submission based questions, graded against a  set assessment criterion

“Plagiarism Policy” : Plagiarism in any form for any graded individual or group assessment will
result in zero marks.
Penalty - 30% for submission after soft deadline, 100% for submission after hard deadline
Program Certificate Criteria

 Particulars Criteria

Module Completion 100%

Assignment/Project/Case Study Submission 100%

Attendance (live, lab & career sessions) 75%

Overall Score (Percentile) 60%

Placement and Career Support

Polish your CV Get job-ready Pick what’s best for you

An impressive CV will help you introduce yourself to the
industry before you appear for an interview. We provide Mock interviews with industry experts is the key to
constructive feedback from industry experts, that makes preparedness as you face the employers in the real world Talk to our experts to identify the best-suited
sure your CV stands out. with confidence. career opportunities for you.

Get access to upGrad’s Soft skill training Receive job offers

exclusive job portal
Get trained on group discussions and work on your You can secure a job after 3-6 months of
Here you can increase your chances of landing an presentation skills with dedicated training sessions. enrollment with us through our hassle-free process.
interview with a prospective employer by three-fold.
 Be Future-Ready with
upGrad Campus

Thank you

Sovam Talukdar

sovam.talukdar@upgrad.com

+91 8102556806

upGrad Campus, 7th Floor, Lexington Towers, Tavarekere, Bengaluru, Karnataka 560029.