INTERNATIONAL

WORK STUDY
DEGREE IN
DIGITAL BUSINESS
(BACHELOR)
WORK-STUDY DEGREE

INTERNATIONAL
WORK STUDY DEGREE IN
DIGITAL BUSINESS (BACHELOR)
Start earning as a Digital Entrepreneur
or a Full-Time Apprentice in 12 Months​

Up to 3 Years of International Work Experience​

before graduation

Earn up to USD 18,000 with income assurance

scheme
 1 YEAR BOOTCAMP +
3 YEARS APPRENTICESHIP
​ REPARING YOU FOR
P
IN-DEMAND JOBS IN
DIGITAL BUSINESS​
DIGITAL MARKETING
SPECIALIST
Average income of up to
USD 63,000 per year

DIGITAL BUSINESS
DEVELOPER
Average earnings of up to
USD 77,207 annually

ECOMMERCE
ENTREPRENEUR
Average annual income of
USD 97,730
 With 61% of companies planning to
hire a digital marketer, there’s more
opportunities than ever for those with
the relevant skills and experience.

– McKinley (2019)

With candidates having access to

more available offers than ever,
companies have become more
competitive when sourcing
talent. Whether it be offering
higher salaries or unique
benefits, the current landscape
favors digital marketers
– The Left Bank (2019)

Ecommerce is growing so quickly

that it’s expected to make up a
whopping 22.0 percent of retail
sales worldwide by 2023.
– Oberlo (2021)

On average, 52 percent of online stores

have omnichannel capabilities.
Omnichannel is the next level up – and
it’s the future of Ecommerce.
– Oberlo (2021)
 PROGRAM OVERVIEW
This program is an action-packed 4-year journey that
develops and transforms you into a GLOCAL (Global yet Local)
digital business talent. It comprises a 1:3 learning approach,
which includes 1-year intensive skills boot camp and 3 years
of part-time studies with workplace experience.

1st year:
Acquire skills equivalent to
a Digital Entrepreneur or
an Apprentice

2nd - 4th year:

Embark on your career as
a Digital Entrepreneur or
an Apprentice

1st Year: Full-Time

Digital Business Skills Bootcamp​

A full-time bootcamp (5 days a week, 8 hours a day) and over

2,000 hours of guided learning and mentoring from industry
experts.
Learners will gain understanding of the digital economy and
business models to create digital commerce venture using
Lean Canvas methodology.
Learners will identify innovative solutions, establish digital
commerce strategy, facilitate product positioning, setup
online store, and implement digital sales and marketing
process to engage customers and stakeholders in a digitally
enhanced environment.
 PROGRAM OVERVIEW
2nd - 4th Year: Full-Time Digital
Entrepreneurhsip or Industry Apprenticeship
After the bootcamp, embark on your digital career, choose from
the two different routes into the digital business world.

Digital Entrpreneurship Full-Time Apprenticeship

Set up your own eCommerce
shop or a digital marketing
consultant agency
Plan your business strategies
Apply the insights gained
from the skills bootcamp
Survive and thrive in the
market with expert guidance
Apply your knowledge
and innovation skills
Build a communication
network
Interact with clients and
professionals
Carve your future success
in the digital industry

4th year onward:

Pursue your career as a Digital Entrepreneur or become an
expert Digital Business Developer who can aid any business in
its digital transformation.

BECOME WORK-READY
BY THE TIME YOU GRADUATE
You won’t compromise on your studies as
our program is designed to allow you to
work full-time and study part-time. ​

You’ll be equipped with future-ready skills

that employers are demanding, in addition
to your 3 years of work experience which
will give you a competitive edge upon
graduation.​
 CHOOSE YOUR PATHWAY
DIPLOMA COURSE OPTIONS FOR YEAR 1 & 2

Higher Diploma in Digital Business

(Diploma in Digital Business & Advanced Diploma in Digital Business)

Awarded by:

Pearson BTEC Level 5 Higher National

Diploma in Business (Marketing)

Awarded by:
 CHOOSE YOUR DEGREE
BACHELOR'S DEGREE OPTIONS FOR YEAR 3 & 4

Bachelor of Science
(Honours) in Business
Management

Awarded by:

Bachelor of Science
(Honours) in Business
Management and
Marketing
 3,222 HOURS
BLENDED LEARNING JOURNEY
1 YR BOOTCAMP = 2,000+ HOURS 3 YR ADVANCE SKILLS = 1,200+ HOURS

Note: This is a blended journey for

E-Learning Higher Diploma in Digital Business

and Bachelor of Science (Honours) in
Business Management / Bachelor of

180 Hours Projects or Science (Honours) in

Management and Marketing.
Business

Assignments Hours are subject to change

according to industry requirements.

270 Hours
Flipped Class
or Mentoring
285 Hours

Self Learning
1,280 Hours

Summative
Assessment
7 Hours

Advance
Skills Practice
1,200 Hours
 CURRICULUM
1 Website Development​
Website Development will introduce learners to the use of content
management systems (Wix & Weebly) as website development tools.
Learners will go through the process of planning the contents of the
website, designing the user interface, and setting it up for Search
Engine Optimization.

2 Digital Marketing Fundamentals

Learners will learn digital marketing principles, digital marketing
channels, and digital marketing techniques to launch digital marketing
campaigns with effective content for supporting each stage of the
customer lifecycle using Facebook and Google.

3 Social Media Marketing

Learners will acquire social media marketing skills including strategies
and techniques to build a strong presence on social media using
Linkedin, blogs, Instagram, etc. They will also learn how to conduct
social listening and influencer marketing and use various tools &
techniques for executing campaigns and Social Analytics to measure
results.

4 Digital Communication
Digital channels (search engines, websites, social media, email, mobile,
etc.) and technology have transformed what it means to be a
communication or marketing specialist. Learners will acquire advanced
communication skills for digital engagement across online to offline
digital channels including visual design for compelling content, writing
with embed keywords that deliver optimized search results.

5 Content Marketing
Learners will gain an understanding of content marketing strategies to
develop a content plan for supporting seamless customer journey and
engagement. Learners will learn inbound marketing planning and
content creation, content promotion, and optimization to include a
visual design for compelling content development.
 CURRICULUM
6 Marketing Analytics & SEO
The Search Engine Marketing and Optimization module enables the
learners to master SEO strategies and on-page & off-page optimization
and understand the role of content in SEO. The learners will be able to
execute ad campaigns in Google Ads. The learners also learn how to set
up Google Analytics and gain insights from various reports, set up
dashboards, customize reports, create and track goals and perform
conversion rate analysis and analysis of user behavior on websites.

7 Omni-Marketing Campaign
This module introduces the learner to the functionalities in Omni
Comm that grow and nurture your community (Content Marketing).
The learner will learn how to manage profile data and the process to
upload/import contacts from external systems. The learner will also
learn about Campaign Management using EDM (Mass emailing). By the
end of the modular course, the learner will be able to design, document,
and configure Content Management Processes and promote every
customer-facing page using online mediums such as Facebook &
LinkedIn.

8 Omni-Marketing Project (Capstone)

Learners will practice Digital Marketing skills and learn how to develop
a marketing plan, monitor email marketing and digital marketing
campaigns on Social Media, Google Ads & Facebook, and optimize
campaigns and provide recommendations for improving ROI.

9 Solution Marketing & Sales

Learners will define product-market fit using sales canvas methodology
to identify buyer persona, establish the problem statement, design
solution mapping, predict sales objections, formulate sales & marketing
channels, and determine market viability. Learners will prepare a sales
pitch and presentation guided by Sales Canvas developed to support
full sales cycle engagement from sales discovery, solutioning & sales
closing to customer advocacy.
 CURRICULUM
10 Marketing & CRM Applications
This module describes the marketing theories to develop sales support
and customer management programs. Implement sales and marketing
activities. Learners will also dive into lead management, marketing
forms and pages, segmentation, and email marketing messages. All
these pieces are tied together through interactive customer journey
design, including event and survey configuration.

11 Industry Projects 1
Learners will apply the knowledge and skills which they gained in all
the 10 modules of digital marketing, digital sales, and marketing in the
given real-time scenario of the organization. Learners who are attached
to the client/workplace learning will do this project to the attached
company. They will execute all the tasks given in the project brief into
the real-time scenario of the organization.

12 Industry Projects 2
This industry project will be performed in continuation to industry
project 1. Learners will apply the knowledge and skills which they
gained in all the 10 modules of digital marketing, digital sales, and
marketing in the given real-time scenario of the organization. Learners
who are attached to the client/workplace learning will do this project to
the attached company. They will execute all the tasks given in the
project brief into the real-time scenario of the organization.

13 Agile Management
Future talents have the agility to work in an ambiguous environment
where one “Fail-Fast, Fail-Safe” for responsiveness rather than perfection
Learners learn the fundamentals of agile principles and best practices
including scrum methodologies for more effective project and business
management in an innovative environment.
 CURRICULUM
14 Business Accounting
Business Accounting is an introductory course in financial and
managerial accounting. It provides an understanding of fundamental
concepts used in accounting and their role in business. Students will
learn the basic knowledge and skills to analyze and apply accounting
information to support decision-making.

Human Resources Management

15 Students will learn about the principles of effective Human Resource
Management (HRM). You will explore the tools and techniques used in
HRM to maximise employee contribution and how to use HR methods
to gain a competitive advantage.

16 Business Ethics & Responsible Management

This module introduces learners to theories and tools for how to think
ethically about business and business practice. Almost every day, we
see examples in the media of businesses, and business people, that
‘behave badly’. But what is it to behave badly – is it breaking the law? Or
is it transgressing some ‘rule’ on what is acceptable behaviour? And if it
is the latter, how do (indeed can) we agree on what the ‘rules’ are and
what ‘good behaviour’ is?

17 Branding
This module introduces learners to the key theories and practices of
branding in contemporary society. The module examines what brands
are and the challenges they are facing nowadays, as well as
fundamental concepts in brand management including consumer-
based brand equity, brand elements, brand positioning, brand
communications, brand experience, brand extensions, brand
architecture, and corporate branding. (This module is exclusive for
Bachelor of Science (Honours) in Business Management)
 CURRICULUM
18 Sales, Advertising and PR
Sales, Advertising and PR are critical tools for effective marketing
communications. The communication, engagement, and activation of
customers whether B2B or B2C is critical for SMEs as well as large
organisations. This module will delve more deeply into relevant models,
concepts and practices whilst also contextualising them within the
wider portfolio of our Marketing Communications degree. (This module
is exclusive for Bachelor of Science (Honours) in Business Management
and Marketing)

19 Business Management Dissertation (Part 1)

The Business and Management Dissertation and Business Readiness
module consists of an individual student-led investigation into an
applied business problem or an issue selected by the student. The
dissertation is an individual piece of work that presents a thorough and
critical review of literature relevant to the research area under
consideration.

20 Applied Corporate Strategy

This module will give learners a clear understanding of what Strategy is
all about and how organisations develop it. You will also learn how to
apply the essential concepts and tools of strategy that will be useful in
your business career whichever sector you choose.

21 Managing Innovation
Innovation is critical for the survival and growth of all organisations. In
this module, learners are offered an opportunity to explore how various
forms of contemporary organisations are able to develop and manage
their innovation activities. The module examines what is meant by
innovation, why innovation is critical for organisations, and how
innovation activities are developed and employed in contemporary
organisations as a means of driving and shaping their business. (This
module is exclusive for Bachelor of Science (Honours) in Business
Management)
 CURRICULUM
22 Global Marketing
This module will provide learners with practical and valuable marketing
skills that can be deployed in a globalizing world. The module responds
to frequent calls for more UK small and medium-sized enterprises
(SMEs) to grow via export and cross-border partnerships to improve the
UK’s balance of trade in goods. This need has become especially acute
for the successful transition to a post-EU membership economy. (This
module is exclusive for Bachelor of Science (Honours) in Business
Management and Marketing)

23 Business Management Dissertation (Part 2)

The Business and Management Dissertation and Business Readiness
module consists of an individual student-led investigation into an
applied business problem or an issue selected by the student.

Note: This is a curriculum for Higher Diploma in Digital Business and Bachelor of Science
(Honours) in Business Management / Bachelor of Science (Honours) in Business Management
and Marketing. Modules 1-23 are subject to change according to industry requirements.
 CRITERIA ELIGIBILITY

Minimum 2 credits in GCE A level or its

equivalent​

IELTS 5.5 or its equivalent, or candidates who

completed school education in English as a
medium of instruction​
 A practically low-
debt degree with a
potential earning
of up to USD
18,000, through
the 3-year
apprenticeship
WHAT OUR STUDENTS SAY

"I am thankful to eduCLaaS for equipping

me with the right skills and offering me
the chance to earn while I learn.

Highly recommend eduCLaaS to any

student who wants a digital career."

"With the help of eduCLaaS, I got a full-

time apprenticeship just after 1 year.
This helped me put my conceptual
knowledge into real-time projects,
enhance my skills, learn about the work
environment, build a strong
communication network, and earn to
support my degree study.

I highly recommend eduCLaaS’ Work-

study degree program to all who wish
to become a Software engineer!"
 LEARNING PARTNERS

A global network of 100+ campuses and virtual campuses that offers

borderless learning environment to students from around the world.
 WHERE OUR
LEARNERS WORK

Earn up to USD 18,000 with

income assurance scheme
eduCLaaS has over 2,000+ partners. What's more, you can
potentially earn up to USD 18,000 plus a minimum income
assurance where you can earn 50% of your total course fee.
OUR CAMPUSES
Singapore | Malaysia | Indonesia
Philippines | Myanmar | Vietnam
Sri Lanka | Bangladesh | India | China
Contact Us
Talk to one of our Program Advisors
by sending a form on our website.

WEBSITE

@eduCLaaSInternational

@eduCLaaS_Global​

/company/educlaas​

@eduCLaaS
eduCLaaS is a Pan-Asia Digital Learning and Talent Platform
which aims to deliver talent and enterprise growth with CLaaS®
for inclusive digital economy transformation. We connect higher
education students, working adults, enterprises, employers, and
post-secondary institutions for digital upskilling, digital career
induction, and digital workforce development.

CLaaS® delivers Competency Learning as a Service to bridge the

digital skills gap with competency-based curriculum, work-based
learning pedagogy and blended work2learn journey. CLaaS®
courses have received accreditations from education regulatory
bodies and over 100 international universities.

eduCLaaS, with a network of 100+ campuses, has served over

50,000+ learners, and 2,000+ enterprises across Asia with CLaaS®.

> 50,000 Learners

> 2,000+ Enterprises

100+ Pan-Asia
Campuses
> 90% Completion
 OUR GLOBAL
AWARDING BODIES
Bridging Digital Talent Crunch
and Income Inequality Globally​