GROWTH FORGE

Forge Your Digital Mastery

Advance Certification in
DIGITAL MARKETING, BRANDING
& COMMUNICATION

NOW WITH
CHATGPT

8 Weeks Core + 4 Weeks Specialization| Online | Offline

CHOOSE FROM

BRANDING COMMUNICATION PUBLIC RELATIONS

DESIGNING SEO & SEM SOCIAL MEDIA

www.growthforge.com | growthforge@gmail.com | 8369617461

About Growth Forge

Welcome to Growth Forge, where we ignite your potential in

the digital realm. Our mission is to equip individuals with the
skills and expertise needed to excel in the dynamic field of
digital marketing.

Growth Forge is more than just a digital marketing academy -

we're a community of passionate learners and industry experts
dedicated to helping you achieve your goals. With our
commitment to excellence and innovation, we're proud to be
a leader in digital marketing education.

At Growth Forge, we understand that embarking on a career

in digital marketing can be daunting. That's why we offer
comprehensive career guides and resources to help you
navigate the industry with confidence. From resume building
to job interview tips, we provide you with the tools you need to
land your dream job in digital marketing.

Our learners will achieve remarkable success in their careers,

securing jobs at companies and launching successful
businesses of their own.

www.growthforge.com | growthforge@gmail.com | 8369617461

Why Growth Forge

At Growth Forge, we understand that selecting the right digital

marketing academy is crucial for your professional growth and
success. Here's why we stand out from the crowd

Industry-Relevant Curriculum Designed by Experts

Our curriculum is meticulously crafted by industry experts to ensure
relevance, comprehensiveness, and alignment with the latest trends and
best practices in digital marketing.

Practical Learning Approach with Real-World Projects

We believe in learning by doing. Our hands-on approach equips students
with practical skills and experience through real-world projects, case
studies, and simulations, enabling them to apply their knowledge
effectively in professional settings.

Flexible Course Offerings to Meet Diverse Learning Needs

We understand that every learner is unique. That's why we offer flexible
course options, including full-time, part-time, and online programs,
to accommodate diverse learning styles, schedules, and preferences

Personalized Mentorship and Career Guidance

Each student at Growth Forge receives personalized mentorship and
career guidance from industry professionals who are dedicated to helping
them achieve their goals.Whether it's resume building, interview
preparation, or career planning, we' will support them every step of the way.

www.growthforge.com | growthforge@gmail.com | 8369617461

Digital Marketing Tool Box

This program will give you hands-on experience on multiple

tools.

INDUSTRIAL TOOLS

SEO TOOLS

SOCIAL MEDIA MARKETING TOOL

www.growthforge.com | growthforge@gmail.com | 8369617461

Who is This Program For?

Our courses are designed to cater to both students seeking to

kickstart their careers in digital marketing and business owners
looking to enhance their online presence. Whether you're a
recent graduate, an aspiring entrepreneur, or an established
professional, Growth Forge provides the tools and resources
you need to succeed in the digital age

FRESHER seeking to embark on a rewarding career in digital marketing

ENTREPRENEURS aiming to elevate their online presence

and expand their business reach

TRADITIONAL MARKETERS transitioning into the digital landscape

SALES PROFESSIONALS looking to leverage digital channels for lead

generation and conversion

BRAND AND COMMUNICATION MANAGERS striving to enhance

brand visibility and engagement

STUDENTS eager to build a strong foundation in digital marketing

www.growthforge.com | growthforge@gmail.com | 8369617461

Career Impact

JOBS PLACEMENT
Get an opportunity to interview companies partnered with us & Connect with
companies that are the best match for you. Be the first to know about the
vacancies to gain an edge in the application process

CAREER COUNSELLING

Get personalized career pathing from industry experts to chart out the best
opportunities based on your interests. We will determine strengths and weakness
& help you set goals for better employment results

RESUME FEEDBACK

Our experts will also help you understand the expectations of the industry so
you can prepare your resume better. We will Evaluating your resume as a
prospective employer & Determining areas that might require additional
emphasis

INTERVIEW PREPARATION

These interviews are customized to the roles that you are applying for.
Feedback is also provided at the end of the interviews. We will give a detailed
review of the interview & Identify what you did well and what are ways to improve.
We will also give objective feedback about your competencies in relation to job
application

www.growthforge.com | growthforge@gmail.com | 8369617461

Program Details

DURATION ELIGIBILITY SELECTION PROCESS

8 weeks course + Anyone can Join no There is no entrance exam
4 Weeks per specialized degree for this program
Specialization required

PROGRAM FEES

Please visit the website for the most up-to-dateProgram fees, as prices may
be subject to Change in the future

ADMISSION PROCESS

Fill the application Apply by filling a application

01 form form

Candidates will be
02 Get shortlisted shortlisted based on
application submitted

An offer letter will be rolled out

Pay and Start to the selected few candidates.
03 Learning Secure your seat by paying the
admission fe

www.growthforge.com | growthforge@gmail.com | 8369617461

Program Curriculum

DIGITAL MARKETING

FUNDAMENTALS OF MARKETING: JOURNEY FROM

TRADITIONAL MARKETING TO DIGITAL MARKETING
- Get introduced to the basics of Marketing.
- Understand different digital marketing channels.

DIGITAL MARKETING CHANNELS AND METRICS

- Identify the digital marketing channels, their capabilities and the customer
journey through the purchase funnel, along with key metrics at each stage

DESIGNING AND BUILDING A WEBSITE

- Understand the visual elements of website.
- Create better landing pages to bring in more conversions.

SEO
- Understand the perspective of how Google's search algorithm works
(Crawling, Indexing, Ranking).
- Develop knowledge of SEO tools such as Keyword Planner, Ubersuggest,
SeoSitecheckup, etc.

SEM
- Understand what is search engine marketing, what are the different objectives
which can be achieved through SEM campaigns.
- Identify the different elements of an SEM campaign and how ad auction works.

www.growthforge.com | growthforge@gmail.com | 8369617461

Program Curriculum

DIGITAL MARKETING

DISPLAY ADVERTISING
- Google Display Network - The complete process.
- Understand how programmatic ad buying works.

SOCIAL MEDIA MARKETING

- Create a social media presence from scratch. (Facebook or Instagram Page).
- Create social media progress report to senior marketing management.

EMAIL MARKETING
- Role of email marketing, types of emails, email marketing objective.
- Build an automated email campaign (Drip Campaign).

CONTENT MARKETING
- Identify and create the right types of content to achieve your marketing
objectives.
- Build a distribution plan though content calendar mapping channels and
content.

www.growthforge.com | growthforge@gmail.com | 8369617461

Program Curriculum

BRANDING AND COMMUNICATION

FUNDAMENTALS OF BRAND POSITIONING

- Identify brand attributes and personality from customer’s and company’s perspective.
- Build brand design and learn how to represent it using branding elements and visual cues.
- Understand various methods of measuring customer-based brand equity
and evaluation of brand positioning using NPS, CES and Perception maps.

BRAND ENGAGEMENT STRATEGY

- Learn how to build a brand engagement strategy by auditing your brand using various
frameworks, setting objectives and KPIs.
- Execute brand engagement strategy and how to select the media and channel mix, setting
budgets and allocation of funds, media agency selection and optimising campaigns.
- Demonstrate various qualitative and quantitative techniques to measure
brand equity.

INTEGRATED MARKETING COMMUNICATION

- Build and managing online as well as offline communities, media, PR and brand reputation
management.
- Illustrate elements of the marketing communications that can be used based on the
different stages of the product life cycle.
- Create an integrated marketing communications strategy for your brand.

INTERNATIONAL BRANDING
- Identify different branding strategies and their suitability to different kinds of businesses
before going global.
- Analyse and understand the consumer behaviour and build brand strategies in emerging
market economies.

www.growthforge.com | growthforge@gmail.com | 8369617461

 GROWTH FORGE
Forge Your Digital Mastery

www.growthforgeacademy.com

For further details, contact

Addmission@growthforge.com 9653388204

We are available 24*7

ADMISSIONS OPEN