ONLINE COURSE FOR DIGITAL MARKETING

MASTERING
DIGITAL MARKETING
GROUP 19 PRESENTATION
MASTERING
DIGITAL MARKETING

GROUP 19 MEMBERS
NATHANIEL KWASI MENSAH -
4215220982
BRIGHT NYADZRO -
2211220045
ALEX AGYEKUM BOATENG -

Objective 1
Gain comprehensive knowledge
of digital marketing: To give
users a comprehensive
understanding of digital
marketing by covering crucial
subjects.
Objective 2
Offer Real-World Skills to
Advance Your Career: To
provide users with relevant,
employable skills that are in
great demand by businesses in
the field of digital marketing.
OUR
Objective 3
OBJECTIVES
Keep up with changing trends:
To keep users informed of the
most recent advancements in
digital marketing, including
algorithm updates, new
platforms, and evolving
consumer trends.
OUR
METHODOLOGY

Lessons & Modules Practical Projects: Forums for discussion:

with a Structure:
Users will put concepts into Discussions, questions, and
The course will be divided
practice by designing experience sharing are
into discrete, well-defined
practical digital marketing encouraged in order to
modules, each of which
strategies, such as coming foster networking and peer
focuses on a different facet
up with a content strategy learning.
of digital marketing.
or launching a PPC ad
campaign.
CAPACITY
“
Our course will be designed to be scalable so that
it can be taken by users of all skill levels, from
novices to seasoned experts. The modular
structure makes it simple to expand in order to
include fresh material and developing trends in
digital marketing.

We have the systems and procedures in place to

STATEMENT assist users as they go through the curriculum,

interact with teachers and peers, and fulfill their
educational and professional objectives in digital
marketing. We can satisfy the changing needs of
our users and the digital marketing sector
because to our dedication to quality, adaptability,
and continual improvement.
 BUSINESS MODEL
Unique Value
Proposition

Customer
Technology & Acquisition &
Platforms Retention

Marketing &
Supply Chain &
Branding
Logistics
Plan

Revenue
Model
 BUSINESS MODEL
UNIQUE VALUE PROPOSITION: MARKETING AND BRANDING
Providing a comprehensive online PLAN: Building a popular blog,
course that teaches all aspects of social media accounts and
digital marketing through video YouTube channel sharing
lessons, tutorials, guides and actionable digital marketing tips
exercises. and case studies.

REVENUE MODEL: Offer

monthly/annual subscriptions to
access the full course library and SUPPLY CHAIN & LOGISTICS:
community forums for ongoing Developing an online learning
support. Pricing will start at ₵319 management system to host
month, ₵2500, and ₵5,490 course videos, assignments,
forums.

CUSTOMER ACQUISITION AND

RETENTION: Promote course TECHNOLOGY & PLATFORMS:
through PPC ads (Pay-per-click), Utilize CRM (Customer
Facebook/Google ads targeting Relationship Management) for
people interested in digital email marketing, nurturing leads
marketing jobs or careers. and retaining students.
REVENUE BASIC ADVANCED PREMIUM

GH¢319 GH¢2500 GH¢5490

MODEL per month per year per year

 Access to Libraries  Everything in Basic  Everything in

Plan
 Access to Forums Advanced Plan
 Access to Specified
 Course Material Courses  Annual Progress

 No 1:1 Coaching  Live Webinar Report

 No Certificate  Advanced Badge  1:1 Coaching

 No 1:1 Coaching  Transcripts and

Certificates
 The cash flow forecast

OUR shows the inflow and

outflow of cash for the

FINANCIAL e-commerce business

"Mastering Digital

CASH FLOWS Marketing, All-Inclusive

Online Course."
The spending plan for
the online course
"Mastering Digital
Marketing" has been
carefully planned to
guarantee the
development of a high-
quality, efficient, and
long-lasting learning
experience for our
target audience.
 BUDGET NARRATIVE FOR
OPERATIONAL EXPENSES
2% GH¢80K Wages and Salaries

77%
5%

GH¢15K Marketing and Operations

15%

14% 77% GH¢6K Content Creation, Subscription

Fees and Web Hosting
6%

GH¢2K Legal and Compliance

2%
 CONCLUSION
In conclusion, the "Mastering Digital Marketing"
online course is more than simply a learning
experience; it's a transformational one that will
give users the expertise, abilities, and self-
assurance they need to succeed in
the quick-paced and always changing field of
digital marketing.
THANK
YOU!