Professional, Applied and

Continuing Education

MARKETING
MANAGEMENT
GRADUATES OF THIS PROGRAM EARN 3 CREDENTIALS
MARKETING MANAGEMENT DIPLOMA
DIGITAL & SOCIAL MEDIA MARKETING CERTIFICATE
MANAGEMENT CERTIFICATE

Set yourself apart in the field of marketing with

a solid theoretical foundation and a blend of
marketing tools, systems, and strategies to add
economic value to any organization. Graduates
give their employers the competitive edge in
market-driven economies using their marketing
strategy knowledge to create customer value.

CAROLINA REYES RODRIGUE Z

ECBVerdyol, Marketing Coordinator
Class of 2019

DURATION PROGRAM FEE START MONTH

24 MONTHS FULL TIME $ 14,050 DOMESTIC JANUARY
$24,480 INTERNATIONAL SEPTEMBER
+ $2500- $3000 Textbooks & Supplies
Laptop Required
Fees in Canadian Dollars and subject to change.
WE TRANSFORM CAREERS We build professional development opportunities into your
program. With Career Hubs, resume and job-seach courses, industry speakers, a mentorship
program, and internship opportunities with more than 450 partners across Winnipeg, our students
get a head-start in the job market.

PROGRAM FEATURES INTERNSHIP CAREER PATHS

»» Membership with Industry Internships provide a pathway to a Graduates have established exciting
Association - IABC wider network of industry contacts careers in the following areas:
»» Specialized Curriculum for High- and offers students a chance to try
Growth Industries out potential employers. Internships »» Marketing Manager
»» Internship Placement* provide students with an opportunity »» Marketing Coordinator
»» CIM Professional Designation- to further develop their professional »» Marketing Director
Aligned Program Content skills, while gradually increasing work »» Marketing Specialist
»» Industry-Recognized Instructors responsibilities under the guidance of »» Marketing Sales
»» Adobe Creative Cloud & SPSS a seasoned practitioner. »» Advertising Coordinator
software
»» Comprehensive Orientation Week
*Subject to eligibility

MARKETING MANAGEMENT COURSES

»» Advertising Fundamentals »» Essential Skills for Managers
»» Applied Consumer Behaviour Fundamentals »» Ethics & Corporate Social Responsibility
»» Basic Grammar & Editing »» Financial Fundamentals
»» Business Fundamentals »» Graphic Design for Non-Designers I & Lab
»» Corporate Sponsorship »» Graphic Design for Non-Designers II & Lab
»» Cultural Dimensions & Environmental Influences »» Graphic Design for Non-Designers III & Lab
»» Customer Relationship Management »» Indigenous Perspectives*
»» Digital & Social Media Marketing »» Marketing Fundamentals
»» Digital Advertising & Email Marketing »» Marketing Research & Lab
»» Digital Content & Storytelling »» Negotiating & Influencing Skills
»» Digital Marketing Analytics »» Organizational Behaviour
»» Digital Marketing Strategy »» Professional Sales Strategies & Techniques
»» Emerging Trends in Digital Marketing Seminar A »» Project Management Fundamentals
»» Emerging Trends in Digital Marketing Seminar B »» Public Relations Fundamentals I
»» Emerging Trends in Digital Marketing Seminar C »» Resume Building & Job Search Techniques*
»» Effective Oral Communication »» Strategic Marketing & Planning
»» Effective Written Communication »» Writing for Academic Success*

*Courses specialized for the Canadian market

Program content is subject to change based on local job market requirements

FOR MORE INFORMATION PACEFT@UWINNIPEG.CA APPLY ONLINE PACE.UWINNIPEG.CA