PROGRAM KIT

Digital
Marketing
Quantum
Degree®
12-WEEK, PART-TIME,
REMOTE IMMERSIVE

ELEVENTH DIVISION SDN BHD

 The internet has changed the way
businesses are conducted. You can
now reach out to customers from
all over the world easily if you
Ready To know how to leverage on the
internet's full potential.

Learn Digital In 12 weeks, master in-demand

skills and obtain a 360-degree

Marketing? understanding of the digital

marketing ecosystem. Receive
real-world experience in digital
marketing that will ready you for
a career in digital marketing or
accelerate your company’s growth.
Outcomes For You At the end of the course, you'll gain a complete
Master understanding of the tools used in the industry
The Tools today, such as Facebook Ads, Google Analytics,
Google Keyword Planner, etc.

Gain Real You won't just be completing assignments.

Instead, you'll be performing real-world tasks such
World as building websites, driving traffic, crafting digital
Experience ads, and optimizing your campaigns.

Besides the tools, you'll learn how to think like a

Become a digital marketer. You'll be able to craft personalized
Digital Marketer messages suited for your target audience, and
design campaigns that speaks to them.
12 Topics of
Digital Marketing
Quantum Degree®

MARKETING FUNDAMENTALS

Think like a proper marketer and design

campaigns based on the key objectives set out. Learn essential digital
Learn how to segment your customers / potential marketing strategies.
customers properly and identify channels to You will get a 360-degree
communicate with them. understanding over a
broad range of topics.
WEBSITE OPTIMIZATION

Learn what makes a good website. Learn the

difference between landing and sales pages.
Learn to identify key objective of a single web
page. Get exposed to various platforms and
ways to create great converting websites.

SOCIAL MEDIA MARKETING

Consumers and businesses are increasingly spoilt

for choices. Learn to convince skeptical customer
to choose you. In addition, learn to increase
customer loyalty to your brand on social media
to create a level of trust and relationship.

TRACKING & ANALYTICS

Understand the importance of tracking and

measuring, and analysing your visitors to improve
the effectiveness of your marketing campaigns.
CONTENT MARKETING
Learn how to craft effective content marketing
campaigns which form the core of your entire
digital marketing strategy. Effective content
marketing also acts as a compliment to all your
other existing digital marketing channels.

EMAIL MARKETING

Learn how email marketing can be the most

powerful conversion tool in your customers'
journey. You will also learn how to integrate
an email provider software within your
customer's journey.

SOCIAL MEDIA ADVERTISING

Learn how to create good social media advertising

campaigns that will give your business a healthy
positive ROI. In addition, learn what retargeting
is, how it can increase your conversion and how
to do it well on Facebook.
SEARCH ENGINE MARKETING
(GOOGLE ADS)
Similar to Social Media Advertising, Google
Ads, while important, can end up being a un-
ecessarily costly affair if done wrongly. Learn
how to launch effective search advertising
campaigns based on Google's best practices.

DISPLAY ADVERTISING
Maximise the potential reach of your business
using one of the largest advertising platform
available - The Google Display Network. Learn
how to launch effective display advertising
which yields high ROI.

SEARCH ENGINE OPTIMIZATION (SEO)

The idea of free traffic is indeed attractive.
However, it takes effort and man-hours to rank
highly for targeted keywords. Learn how to
perform SEO both on-site and off-site to ensure
that man-hours invested for SEO purposes turns
into a good longer term investment.
OTHER MARKETING CHANNELS:
INFLUENCER & REFERRAL MARKETING

Word-of-mouth is always the most powerful

marketing. Learn various ways your business can
leverage on influencers to promote your business.
Learn ways to also have your own customers refer
their friends to your products / services.

GROWTH HACKING

It's time to step back and look at the entire digital

marketing funnel. Understanding the gaps in your
funnel is the first step to innovate for growth. We
will also take a look at how different companies
"growth hacked" themselves.
 TUITION FEES PRE-REQUISITE & REQUIREMENTS

MYR 2,800 No digital marketing back-

READY TO LEARN?

or MYR 233.33/mth* ground required

*Applicable to Malaysian Maybank
Credit Card holders.
** We accept payments via Cryptocurrency.
***HRDF Claimable
At least have a Facebook and
Instagram account (for platform
familiarity purposes)

CLASS FORMAT CERTIFICATION

English
12 weeks / 120 hours A Certificate of Completion will be
Online learning, provided upon 100% completion of
the course
learn anywhere and
anytime you want

ENROLL NOW
Meet Our Graduates
Adrian
Ling
Digital Marketer
and Hotelier
"After learning Digital Marketing
at NEXT Academy, I was able to
use theknowledge I gained and
apply it to the company I work at.
I am able to modernize my
company's digital marketing
structure and bring brand new
ideas to the table."
Eunice
Law
Digital Marketer
“I expected the course to be quite
conceptual and basic. But as I pro-
gressed further into the course, I
realized it was quite technical, as
the course also covered many
technical know-hows — analytics
& performance measure, keyword
research, and more.”
Angeline
Eow
University Student
"I came from zero marketing
background, but with NEXT
Academy’s help, now I
understand what is digital
marketing all about and I
am truly prepared for the
working world."
 +60 (3) 2935 9212

A-G-7 Glomac Damansara,Jalan

Damansara, 60000 Kuala Lumpur.

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