MARKETING

MANAGEMENT
MKTG601 PRESENTED BY:
Abhimanyu Chaudhary
Ankit Kumar Rai
Risha Singh
Rishabh Mittal
Saloni Singh
Shagun Roy
Shivang Gupta
Shivam Arora
Shubham
Sudhanshu Patel
Yadagani Avinash
 MARKETING
FOR THE
MILLENIALS

Source: https://www.nexaexperience.com/
 Ahh, millennials.
They are a group with as many supposed characteristics (lazy, narcissistic, open-minded, supportive) as potential birthdates.
Howe and Strauss said that millennials are anyone born between the years of 1982 and 2004. Newsweek claimed that those dates should be 1977 to 1994. Time Magazine said 1980 to 2000.

Source: https://www.forbes.com/sites/forbescoachescouncil/2020/08/28/12-critical-considerations-when-marketing-to-millennials/?sh=2e37244a1d75
 Multiple Reasons to pay
attention to Millennials:
• Millennials are the most
lucrative market.
• Millennials switch
brands.
• Millennials are tech-
savvy.
• Millennials use devices.

https://www.forbes.com/sites/forbescommunicationscouncil/2021/11/12/how-millennial-trends-impact-marketers/?sh=34c9322c6fb6
 THE NEW MARKETING REALITIES

https://www.pearson.com/us/higher-education/product/Kotler-Marketing-Management-15th-Edition/9780133856460.html
THE NEW
MARKETING
REALITIES
Collaboration with
Facebook during Covid-19.

Using AR filter, AI-powered

conversational banner and
other digital innovations.

Spearheading industry- first

dealer digitization program.
 THE HOLISTIC
MARKETING
CONCEPT

https://www.marketing91.com/holistic-marketing-concept/
 Principle No.1 – Kaizen

Principle No.2 – 5S

5 Principles of
Maruti Suzuki’s Principle No.3 – 3G

Holistic Approach Principle No.4 – Ho-Ren-So

Principle No.5 - Customer

satisfaction & safety

https://www.marutisuzuki.com/marutisuzukiworld/csr/4-principles-of-maruti-suzuki-skill-development
RELATIONSHIP
MARKETING
 RELATIONSHIP MARKETING
Relationship marketing is a facet
of customer relationship
management (CRM) that focuses
on customer loyalty and long-term
customer engagement rather than
shorter-term goals like customer
acquisition and individual sales.
Relationship marketing stands in
contrast to the more traditional
transactional marketing approach,
which focuses on increasing the
number of individual sales.
 RELATIONSHIP MARKETING

• Importance of Relationship Marketing

• Implementing a Relationship Strategy
• Benefits of Relationship Marketing
• Examples
SOCIETAL
MARKETING
 SOCIETAL MARKETING
• It is an idea that company marketing decisions should consider
consumers wants, companies' requirements, consumer and society
long term goals
• It holds that company marketing strategy should deliver value to
customer in a way that maintains or improve both consumer and
society well being
• The main objective of this is achieving social goals
INTEGRATED
MARKETING
INTEGRATED MARKETING
• Integrated marketing is an approach that uses different forms of media,
called channels, to tell a story or convey an idea.
• The best way to remember the principles of integrated marketing when
designing a campaign is through the “4 Cs.”
1. Coherence

2. Consistency

3. Continuity

4. Complementary
ETHICAL
MARKETIN
G
ETHICAL
MARKETING
•Ethical marketing is less of a
marketing strategy and more of a
philosophy that informs all marketing
efforts.
• Principles of Ethical Marketing:
• Advertise but do not
sensationalize
• Follow government consumer
protection laws
• Do not use misleading ads
DELIVERIN
G AND
CREATING
VALUE TO
CUSTOME
RS
DELIVERING AND
CREATING VALUE TO
CUSTOMERS
• Delivering
They operate these cars under three
categories
 Arena
 Nexa
 Commercial
• Communicating Value to Customers
 Maruti Driving School
 Maruti Finance
 Maruti Insurance
 Maruti Genuine Accessories and
Maruti Genuine Parts
 Maruti True Value
 MARKETIN
G MIX

https://www.ijarnd.com/manuscripts/v3i2/V3I2-1144.pdf
 MARKETING MIX

• Product
• Price
• Promotion
• Place
• People
• Process
• Physical Evidence

https://www.researchgate.net/publication/343851636_Maruti_Suzuki_A_Journey_so_far
 MARKETIN
G PLAN

https://www.ibef.org/
 MARKETING Segmentation, targeting, positioning in
the Marketing strategy
PLAN
SWOT ANALYSIS

Competitive advantage

BCG Matrix in the Marketing strategy

https://www.ibef.org/
 Brand equity in the
Marketing strategy
• 1 brand awareness
MARKETING • 2 brand loyalty
PLAN • 3 brand image
• 4 brand elements

Distribution strategy in
the Marketing strategy
https://www.ibef.org/
 MARKETING PLAN

Promotional Strategy in the Below the line(BTL) promotions

Marketing include:
• TV • Corporate Display Activities
• Radio • Exchange Fair
• Newspaper Ads( Advertisements • Loan fair
in newspaper by local dealers)
• Advertisement in Magazines

https://www.ibef.org/
Promotional
Strategy
Promotional
Strategy
THANK YOU