ROXANNE

QUIMBY CASE
Case Study Presentation By:
GROUP NO. : 07
Abhimanyu Chaudhary
Diksha Dahiya
Jayant Sharma
Rajat Patel
Rishabh Mittal
Saloni Singh
Sudhanshu Patel
 • Roxanne Quimby founded and
built Burt’s Bees
• New Manufacturing facility in
Raleigh, North Carolina
• Burt’s Bees- a manufacturer of
INTRODUCTION beeswax-based personal care
products and handmade crafts
• Quimby left Maine in 1994
THE BLACK
SHEEP
 • Burt Shavitz, a beekeeper with
30 hives , lived in a 20-acre
farm in Dexter, Maine.
• Quimby suggested, making
candles with the beeswax and
A KINDRED made 200$ on the first day
SPIRIT • In 1987, Burt’s bees made
$81,000 in sales.
 EARLY
SUCCESS
 Excessive cost in Maine
included:
• Transport costs
THE COSTS OF • Payroll Taxes
DOING • Lack of Expertise
BUSINESS IN The main reason to move the
Company was to get rid of these
MAINE expenses
WHY NORTH
CAROLINA???
 • In Maine, Burt’s Bees biggest
resource was availability to
cheap labor
• Shifting focus on the skin care
TRIMMING THE • To follow environmental ethic
by using primarily all-natural
AZALEA BUSH ingredients
• Accountability was exactly
what she had fought so hard to
avoid her whole life
 ONLY 3 OPTIONS WERE LEFT FOR
QUIMBY:
• Continue her operations by
staying in north Carolina
• Move back the business to
Maine
• Sell the company-a difficult task
but a gateway to fulfill her dream

CONCLUSION
THANKYOU