Presentation

• Name:- Sagar K. Chauhan.

• Enrollment No:- 92200938231
• Branch:-Electrical Diploma.
• Faculty:-Hansa Vaghela.
• Subject:- C.F.S.
• Topic:- Dairy Milk
 Introduction
•Cadbury Dairy Milk is a British brand of
milk chocolate manufactured by
Cadbury. It was introduced in the
United Kingdom in 1905 and now
consists of a number of products
• In 2014, Dairy Milk was ranked the best-selling
chocolate bar in the UK. It is manufactured and
distributed by the Hershey Company in the
United States under licence from Cadbury.
• The chocolate is now available in many
countries, including China, India, Sri Lanka,
Pakistan, the Philippines, Indonesia, Kazakhstan
and Bangladesh.
It Has Variety Of Flavours Like:-
• 1)Fruit And Nuts
• 2)Caramel
• 3)Oreo
• 4)Bubbly
• 5)Roast Almond
• 6)Crackie Etc.
 Ingredients and Tastes:-
• According to a 2007 report in The New York
Times, a British bar contained (in order)
milk, sugar, cocoa mass, cocoa butter,
vegetable fat and emulsifiers, whilst the
American version manufactured by
Hershey started its list of ingredients with
sugar.
• It also listed lactose, emulsifier soy lecithin, and
"natural and artificial flavorings".
• Cadbury supplied its chocolate crumb to Hershey,
which then added cocoa butter during processing.
• According to its spokesman, Cadbury tries to adapt
the taste of the product to that which local
consumers are accustomed, meaning it is more akin
to a Hershey bar for the US market.
 Marketing in India
• Initially, the company had appointed Amitabh
Bachchan as the brand ambassador in 2004.
• However, the brand soon faced a significant
backlash, with worms being spotted in a few of the
chocolate bars.
• With its new campaigns, the company recovered
again, with increased sales.
• One campaign that promoted the product by using
the country's love for cricket was successful. The
advert was noted to be the best advertisement made
in India by The Times of India.
• Another famous campaign hosted by the company
in the past was the 'Shubh Aarambh' Campaign. This
campaign made use of the traditional practice of
Indian households of having something sweet before
every auspicious occasion.
• This campaign was successful, and
positioned Cadbury Dairy Milk chocolates
as part of a family name.
• Cadbury today holds 70% of the market
share of the chocolate industry in the
country