CADBURY

Origin in India

The company Cadbury India was initiated in 1948, but the Cadbury company
was started in 1824 by Jhon Cadbury he used to sell hops, mustard and new
side line cocoa and drinking chocolate. In the 1650 cocoa and drinking
chocolate was introduce and the rich and elite families of the society used to
buy the chocolate drink. By the time his cocoa and drinking chocolate got
famous in the Birmingham and later he rented a factory and his chocolate
drink and cocoa got so much popular that he started importing it outside the
city and by the age 63 he died and his two George and William Cadbury looked
after the business. This policy continued until well after the Second World War
when the rationalisation of the business to mainstream activity - production
and marketing of chocolate confectionery- led to the use of outside specialised
suppliers for ancillary items.

Growth in India

Cadbury is India’s one of the most popular and bigger brand and the Cadbury
India has a share of over 70% in the market which also the highest Cadbury
brand share globally.
Cadbury has been the leader in the development of cocoa cultivation in India
since 1965. And the research work has been carried out in collaboration with
the Kerela Agricultural University. The team from Cadbury also perform
training sessions for the cocoa farmers on cultivation aspects to have an
increase in production of cocoa.
The Cadbury dairy milk, which established a benchmark in the Indian chocolate
market and is also recognised as the "gold standard," played a significant part
in Cadbury India's rise to popularity. In the 1994 the advertisement given by
the Cadbury India in which a girl started dancing on the cricket field while
enjoy the bar. The advertisement stated ‘Asli Swad Zindagi Ka’ (meaning The
real taste/essence of Life) It also aided the business in improving its standing in
the Indian market.

Types of chocolate

The manufactures of Cadbury India in the chocolate brand are :

 Cadbury Dairy Milk:

Cadbury Dairy Milk, there are other variants in the brand as Fruit & Nut,
Crackle, Roast Almond, Cadbury Dairy Milk Wowie, and Cadbury Dairy
Milk 2 in 1.
 5 Star:
This chocolate bar was launched in 1969. It is the second largest
chocolate brand after Cadbury Dairy Milk with a market share of 14%.
Cadbury 5 Star Crunchy and Cadbury 5 Star Fruit and Nut are the
variants in this brand.
 Perk:
Cadbury Perk was launched in 1996. The brands launched later are Perk
XL and Perk XXL.
 Celebration:
Cadbury Celebrations brand was launched with a target of replacing the
conventional gift items as sweets etc on occasions like Diwali, Rakhi etc.
 Eclairs:
The Cadbury Dairy Milk Éclairs is one of the most popular brands in the
Éclairs category. The newly launched brand in this category is the
Cadbury Éclairs Rich Brownie.
 Gems:
 This brand was launched in 1968 and is one of the most popular brands
among the kids.
The other brand in Cadbury India which are no chocolate but popular
manufacturer:

 Beverages:
Cadbury Bournvita: It was launched in India in 1948. It is one of the
oldest brands in the category of Malt Based food. Bournvita Li’l Champs:
This is an ideal milk additive product for the children launched in 2008
with key ingredients for proper growth as DHA, whey protein etc.

 Candy:
Halls: Halls was included in the Cadbury Brand in the year 2003 as a part
of the global unification with Adams Confectionery.

 Biscuits:
Oreo: It was launched globally in the year 1912. It was launched in the
Indian market in 2011. It is also one of the most popular brands among
the kids.

 Gum:
Bubbaloo: this gum with the bubbly taste was launched in India in the
year 2007.