Renowned Products:

 Eclairs
 Dairy Milk
 Bournville
 Double decker
 Cadbury digestive Cookies
 Oreo Cookies
 Flake
 Crunchies
CADBURY COOKIES
Introduction:
Cadbury is a British Multinational company owned by Mondelez
International since the year 2010. It gained its first Royal Warrant in the
year 1854 by Queen Victoria. Cadbury Dairy Milk is a brand of milk
chocolate by Cadbury, which was introduced in 1905 in the UK. It
currently holds a wide range of products under it, all of which are made
of milk chocolate. In the year 2014, Dairy Milk was ranked as the best-
selling bar.
The original Dairy Milk bar was launched in the year 1905. 
Different types of bars under the range include Caramel, Whole Nut,
Fruit & Nut, Dairy Milk Silk, Turkish Delight, Dairy Milk Ritz, Dairy
Milk with LU biscuits, etc. 
Story of Cadbury:
In 1824, our founder, John
Cadbury, opened a grocery
store at 93 Bull Street,
Birmingham, UK. Here,
among other things, he
sold cocoa and drinking
chocolate.
In 1875, Swiss manufacturer,
Daniel Peter, added milk to his
recipe to make the first milk
chocolate bar. He also used
condensed milk rather than
powdered milk to produce a
chocolate with a superior taste and
texture.
The chocolate we know
and love today is thanks
to a Swiss manufacturer’s
invention—the conching
machine—which refined
chocolate, giving it a
smooth texture.

In 1904, George Cadbury Jnr was given the When Cadbury started
challenge to develop a milk chocolate bar making cocoa essence,
with more milk than anything else on the there was a lot of cocoa
market. A customer’s daughter in the UK butter left over, which
suggested the name ‘Dairy Milk’, and was then used to make
Cadbury Dairy Milk was launched in June bars of chocolate.
1905.
 Celebrity
Endorsement:

KARTIK AARYAN AMITABH BACHAN JAMES CORDEN

 Target Market:
 Cadbury Cookies targets children and young adult, age of
range around 6 to 18 years old. Their products are normally
aimed in primary school, high school, and even college.
Children and young adults always want to eat cookies, so
Cadbury will always be their first choice.
 The price for Cadbury ‘s product is affordable and fair. Even if
they do not include a big income as well, they can highly
afford to get a packet of Cadbury Cookies.
 Cadbury does not target adults directly, but they do offer ice-
cream, cake and pie. Thus, cookies also suit a family. For
instances, parents could buy their children some Cookie Ice
Cream Pie while they are having a tea-time anywhere and
they can enjoy the Cadbury cookie ice cream with their
children as dessert.
POINT OF PURCHASE
POP 1:
This POP has the signature
color of Cadbury. The stand is
made of hard cardboard. The
compartments will have the
dairy milk product as
mentioned on the top of the
stand.
POP 2:
This POP is a festive time
setup. The punchline on the
installment is very catchy
and will attract the
consumers to buy candies
and various other goods. This
will also attract the kids.
 POP 3:
This is a closed cubicle installement which shows colorful graphics of the
product. The contrasting color combinqations will be very attractive for the
audience
POP 4:
The stack of oreo cookies on the
side, shows whats inside the
packet. It is a sign of good
advertisement. The base is made
of hard plastic and the stand
holding the cookies is made of
acrylics.
OREO COOKIES:
Oreo was launched under Cadbury in India in 2011. It led to great
amount of increase in revenue.
There are many flavors of Oreo:
1. Vanilla
2. Chocolate
3. Lemon
4. Strawberry
5. Orange
CHOCOLATY
DIP
BUTTERY
CRUNCHY

TWIST
DARK
DELICIOUS
PERFECT
WHITE
BLACK WHOLESOME

PREMIUM
PURPLE

CREAMY DESERT

SWEET
SUGARY PERFECT
BRAINSTORMING
 PREMIUM
WHOLESOME
CREAMY DELICIOUS

Dark Branded
Granules Yummy
Rich Flavours Meals
Buttery White Sugary Desert
Vanilla Milk
MOOD BOARD
COLOR
BOARD
CONCEPT 1:
CONCEPT 2:
FINAL PLAN:
PLAN ELEVATION:
THANKYOU
-PRANATI
BFT/19/424