SUBMITTED BY:

VANI AGGARWAL (2023MIB1645)

YASHIKA
 Introduction
• Cadbury, a prominent British confectionery company
• Established in 1824 by John Cadbury
• Breakthrough came with the introduction of Dairy Milk Chocolate
• Acquired by Mondelēz International in 2010
• Produces different categories of products:-
o Chocolates
o Biscuits
o Beverages
• A symbol of indulgence, creativity and joy
INDUSTRIAL OVERVIEW
• Global consumption- around 7.5 million tons per year.
• Top 5 countries in terms of per capital consumption are:
1. Switzerland: 12.2 kg per year
2. Germany: 11 kg per year
3. Austria: 9.6 kg per year
4. Belgium: 9.2 kg per year
5. United Kingdom: 8.5 kg per year
• Cadbury's share in the chocolate market:
o Global- estimated around 10%.
o In India, it has over 70%
• Global expected growth at a CAGR- 3.7% (2022 to 2030).
COMPANY'S OVERVIEW
 HISTORY
1824 1866 1905 1921 1971 1990 2016
John Cadbury Cadbury launches Cadbury Dairy Cadbury acquires Cadbury Creme Cadbury World Kraft Foods is
opens a grocer's Cocoa Essence, a Milk bar is Fry's, its main Egg is launched. opens in renamed
shop in new type of cocoa launched. rival. Birmingham, Mondelez
Birmingham, powder. England. International.
England.

John Cadbury
becomes a partner
with his brother
Benjamin and the Cadbury sales Cadbury is acquired
company becomes Cadbury's first overtook those of Cadbury launches by Kraft Foods.
known as "Cadbury chocolate Easter Fry for the first Cadbury launches Wispa chocolate Acquired for $18.9
Brothers". egg is launched. time. Flake chocolate bar. bar. billion

1847 1875 1910 1935 1983 2010

CEO & CHAIRMAN
(Dirk Van De Put)

HEADQUARTERS
(Uxbridge Business Park, Greater London, England)
 CADBURY
PRODUCT
LINE

Chocolates Biscuit Beverages

Chocobakes Hot Drinking

Dairy Milk Bournville Perk 5 Star Oreo Bournvita Tang Bournvita
Chocolate Chocolate
 ESTABLISHMENT IN INDIA
• 1948 - Began its Operations by Importing Chocolates.
• 19 July 1948 - Incorporated in India.
• Manufacturing facilities in:
o Thane
o Pune and Gwalior
o Hyderabad
o Bangalore
o Himachal Pradesh
• Sales offices:
o New Delhi
o Mumbai
o Kolkata
o Chennai
• Corporate Head Office is in Mumbai.
 MARKET SHARE

• In India, 70% of the market share

• Highest Cadbury brand share globally
• Dairy milk is the most popular product
• It is regarded as the "Gold Standard"
 COMPETITORS

 MARS:
• Founded in 1911 by Frank C. Mars
• Family owned business
• More than 100,000 Active Associates over 80 countries

 HERSHEY'S:
• American food company
• Amongst world's largest chocolate manufacturers
• Headquarters are in Hershey, Pennsylvania
• Started by Milton S. Hershey in 1894
 COMPETITORS

 NESTLE:
• Largest food company in terms of revenue
• Based out of Vaud, Switzerland
• Has Presence in 194 countries
• Approx. 450 factories with 3,39,000 employees

 FERRERO ROCHER:
• Diverse products- Ferrero Rocher, Kinder Joy & Nutella
• Manufacturing plants in all the continents
• Has a total workforce of around 33000 employees.
FINANCIALS
Global Revenue
• In 2022, Mondelēz International's Revenue- $39.6 Billion.
• Of this, Cadbury contributed $9.7 Billion.

Indian Revenue
• Mondelez India Foods Private Ltd. reported Gross Revenue- Rs 9,242 crore (FY22).
• Growth of 15.9% from previous year.
• Company's Net Profit- Rs 977.9 crore,

Profit Margin
• Varies depending on the region.
 Important points other than financials to
learn about:-
• Raw materials and packaging
• Human capital
• Intellectual property
 MARKETING MIX OF CADBURY
(Product, Price, Place and Promotion)
PRODUCT MIX PRICE MIX
Chocolates: 70% Skimming Pricing
Milk food beverages: 15% Economy Pricing
Cold beverages: 6.8% Bundle Pricing
Gum: 5.5% Demand Based Pricing
Biscuits: 3%
 PLACE MIX
• Available all over the world
• A strong distribution channel
• Cater to a huge customer base
• Available at stores, groceries, retail outlets etc.
• Growth of e-commerce channels increased online sales
• Over 2100 Distributors and 4.5 lakh Retailers in India.

PROMOTION MIX
Television, Posters, Newspaper, Online, Radio, Use of emotional
appeals, TV ads, Outdoor advertising, Internet & Radio
 Interesting Facts About Cadbury
• It once had full rights to purple color.
• 350 million dairy milk bards are sold every year.
• 24 million people had dairy milk in 2020.
• First company to use heart shaped chocolate boxes.
• Cadbury chocolate doesn't taste the same everywhere.
• It invested 10 million pounds in 15 years towards charity.
• During world war 2, chocolate was made from skimmed milk.
• It uses a specific shade of purple called, "Pantone 2685 C".
 CAMPAIGNS

• Kuchh Khas Hojaye Zindagi Mein

• Pappu Pass Ho Gaya
• Mann Mein Laddoo Phoota (Cadbury Shots)
• Kiss Me
• Meethe Me Kuchh Meetha Ho Jaye
• Shubh Aarambh
• Stay home stay safe (Cadbury Oreo)
• Aaj pehli tarikh hai
Cadbury Oreo:
What's your favourite memory with
Cadbury?
Thank You