'SangCup Business Plan Pota-Ca Empanada (Grp. 3 ABM 211)

‘SangCup
I. Executive Summary
'SangCup is a fast food business managed by nine partners. These
partners represent sales/management and finance/administration areas, respectively.
The partners will provide funding from their own savings, which will cover start-up
expenses and provide a financial cushion for the launching operations. The partner
plans, to build a strong market position in their workplace, which is a stall inside SM
Center Las Piñas. The business’ mission statement is: “We, the entrepreneurs, serve
with gladness through our great and delicious food that can surely bring satisfaction
to everyone and pursuing the heart of our customers and offering good services is our
number one priority”. The business’ vision statement is: “We envision a world where
food business are more active than before and everyone has access to fresh, healthy,
outstanding quality, clean and value food so that we make every customer smile. As
starting entrepreneurs that satisfies customer's satisfaction, we also strive to become
one of the role models of society with entrepreneural success. ‘SangCup’s target
markets are the students and the potential buyers are the professional workers, senior
citizen and travelers. Students is the target market since they are the biggest
population and active at the near schools, they also want a faster serving of their
foods, a tasty, affordable and satisfying that the company will serve.
The SangCup offers a high quality Empanada. It is filled with ground
pork, a potato and carrots. It is affordable and healthy for the customers. The Potaca
is served hot and it’s the customer’s choice if they want sauce on it. Our product
gives satisfaction to our customers and it gives joy in every bite.
Business Plan (‘SangCup) Page 1

‘SangCup
SangCup's stall will be located inside SM Center Las Piñas - Alabang-
Zapote Road, Brgy. Pamplona II, Las Piñas City. The partners came up with the
location because they saw an opportunity to gain profit, since the business' largest
target market are the students, and the mall is surrounded by different schools.
The SangCup guarantees that the customer will be able to buy the product
in a good place with a good service. The facility of SangCup ensures orderliness and
cleanliness that gives them comfortable place to eat.

‘SangCup
II. Company Background
This section contains: (1) The Brief History of the Company, (2) Company Name
and Logo, (3) Mission Statement, (4) Vision Statement, and (5) Core Values.
 Brief History of the Company
'SangCup is a fast food business managed by nine partners. These partners
represent sales/management and finance/administration areas, respectively. The nine
partners are interested on producing a creative product (existing product but with a
twist) and the proposed product is called Pota – Ca Empanada. The said partners are
also interested on giving customers an empanada that is unique in terms of taste and
content of the said proposed product. The partners will provide funding from their
own savings, which will cover start-up expenses and provide a financial cushion for
the launching operations. The partner plans, to build a strong market position in their
workplace, which is a stall inside SM Center Las Piñas. 'SangCup offers unique and
innovated products that are affordable for the target market. The business aims to earn
the loyalty and the satisfaction of the customers by serving them with the high quality
products that the business' offers. The name of the company is ‘SangCup. The first
syllable said name is derived from a Filipino word, which is “Isa” means one, and
“Cup” is literally a cup that is convenient to hold while eating, combined together and
“’SangCup” is form, which is also derived from a Filipino word “sangkap” means
ingredient.

‘SangCup
 Company Name and Logo
Figure 1: Compant
Logo (‘SangCup)
The 3 empanadas signifies the Pota – Ca Empanada, which is in color Yellow,
and Golden Brown when cooked. The green cup with a happy face signifies the cup
where Pota – Ca Empanada should be putted on. Overall, the logo signifies our product,
and customers will surely leave a happy gesture on their faces, just like on the cup,
satisfying their palette.
 Mission Statement
We, the entrepreneurs, serve with gladness through our great and delicious
food that can surely bring satisfaction to everyone and pursuing the heart of our
customers and offering good services is our number one priority.
 Vision Statement
We envision a world where food business are more active than before and
everyone has access to fresh, healthy, outstanding quality, clean and value food so
that we make every customer smile. As starting entrepreneurs that satisfies customer's
satisfaction, we also strive to become one of the role models of society with
entrepreneural success.

‘SangCup
E. Core Values
This section contains the values according to our: (1) Customer, (2) Quality of our
product, and (3) Organization.
• Customer
- We always think about the feedbacks of our customers.
- We are professional in all we do.
- We take responsibility if there’s something happen on consuming our
product.
• Quality
- We strive for the best quality of our products.
- We continuously improve.
- We provide best quality products at a resonable price.
• Organization
- Safety
- Absence in Operational Biases
- Necessity
- Gregariousness
- Collaboration
- Understanding
- Passion

‘SangCup
III. Market Offering
The following descriptions of products together with their actual pictures and
features, is shown. The product is Pota-Ca Empanada.
Pota-Ca Empanadas is an affordable empanada with a tasty and healthy fillings. It
has ground pork with potato and carrot filling, partnered with sweet chili sauce. This
empanada is stuffed with said filling that surely love by the consumers.
Product Concept Competitive Labeling Packaging Actual Photo

Advantage Information of the Product
 A creative  Raw  Pota –  It is serve  (show
empanada that materials are Ca Empanada in a cup. n above)
doffers from the more affordable with ground  Customer
competitor’s (Ground Pork is pork, potatoes preference
product that can more affordable and carrots, whether he/she
also satisfy than Ground partnered with will put sweet
customer, but Beef). sweet chili chili sauce on the
with different  Less sauce. empanada.
filling and also Suggested  1
budget friendly. Retailed Price. empanada on each
(Direct cup. (varies on the
Competitor: 45 decision of the
pesos +; Indirect customer if he/she
Competitor: 45 will buy plenty of
pesos +) empanada).
IV. Operational Aspect

‘SangCup
A. Manufacturing Procedure
It will took 4 hours to be able to make a 50 pieces of Pota-Ca Empanada.
3 hours for making the dough, 30 minutes for the filling and another 30 minutes for
frying.
*Dough
Ingredients:
 All Purpose Flour
 Salt
 Margarine
 Egg
 Sugar
 Water
RAW MATERIALS
WEIGHING OF WEIGHING OF
DRY LIQUID
INGREDIENTS INGREDIENTS
MIXING OF DRY MIXING OF LIQUID

INGREDIENTS INGREDIENTS
MIXING OF DRY
AND LIQUID
INGREDIENTS

‘SangCup
KNEADING
CHILLING
(30MINUTES)
KNEADING
SLICING
FILLING
MOULDING
FRYING THEN
PACKAGING
Procedure:

‘SangCup
Step 1: The ingredients that needed for making the dough of Pota-Ca Empanada are the
flour, sugar, salt, margarine, egg, and water.
Step 2: On the mixing bowl, mix the dry ingredients which are the flour, sugar, salt and
margarine using a ladle. Make sure that all the ingredients are mixed well.
Step 3: On a separate mixing bowl, mix the liquid ingredients which is the egg and water.
Beat the egg using a fork, and add water.
Step 4: Add the mixture of egg and water to the mixture of the dry ingredients.
Step 5: Using an electric mixer, mix the dry and liquid ingredients to make dough.
Step 6: Form a ball with the dough, put it in a bowl and cover it with a cling wrap. Make
sure that the cling wrap is not touching the dough.
Step 7: Chill the dough for at least 30 minutes.
Step 8: Knead the dough then roll it out into a thin layer.
Step 9: Cut out round disc shape, you can either use round molds or plate and also it
didn’t need to be perfectly round.
Step 10: You can use the empanada disc immediately or stored it in a refrigerator for later
consumption.
*Filling
Ingredients:
 Onion  Garlic  Ground Pork
 Oil  Water  Tomato Sauce
 Salt  Potato  Carrots

‘SangCup
SLICE THE
INGREDIENTS
SAUTÉ
MIX
SEASONINGS
COOK IN MEDIUM
FIRE (3 MINUTES)
READY TO BE
FILLED ON THE
EMPANADA
Procedure:
Step 1: On a frying pan, sauté the garlic and onion.
Step 2: When the garlic and onion are cooked, add the ground pork and mix it until the
pork are cooked.
Step 3: Add the carrots and potato and mix.
Step 4: Add salt, water and tomato sauce and mix well.
Step 5: Leave it in a medium fire and let it cook for at least 3 minutes.
Pota-Ca Empanda Procedure:

‘SangCup
Step 1: On the center of the empanada disc, put a filling using a spoon.
Step 2: Fold the dough and seal its edges by pinching it or by using a fork.
Step 3: Deep fry it on an electric deep fryer, and wait until the dough turns into a golden
brown.
Step 4: When it is cooked, place it in a cup or stored it in a food warmer for later
consumption.
B. Service Process
Customer
Customer pays Product being
Take Order acquire the
for the product processed
product
The business directly sells the products to the market. To avail and enjoy
the products that the business offers, the customers have to visit to the nearest
'Sang Cup stall directly. Every transaction will be over the counter only. The
products will be sold by the customers in exchange of money.
C. Technology Considerations

‘SangCup
Type Electric Deep Fryer

Brand Name No Brand (Lazada – Based)
Place of Origin Philippines
Price Php 2,750
Function Deep Frying
Power Consumption 2.5 Kilowatts (220 Volts/ 50 Hertz)
Suitable for Deep Frying
Capacity Oil Capacity: 5.5L – 6L
Type Mini Refridgerator

Brand Name Kemin
Place of Origin Unit 1908 Medcal Plaza, San Miguel Avenue, Ortigas Center,
Barangay San Antonio, Pasig, 1605 Metro Manila

Price Php 4,997
Function Storing small quantities
Power Consumption 70 – 80 Watts
Suitable for Chilling raw ingredients
Capacity 10L

‘SangCup
Type Food Warmer

Brand Name Heinrich
Place of Origin 41, Howmart Road, Quezon City, 1100 Metro Manila
Price Php 5,000
Function Storing, Displaying and Heating
Power Consumption 2.5 Kilowatts (220 Volts/ 50 Hertz)
Suitable for Heating while the product is on display
Capacity 20 Empanadas (Estimated)
Type Cash Register

Brand Name IssyzonePOS
Place of Origin 3rd Floor, Tairong Business Center, No.63 Xizeng Road,
Liwan District, Japan

Price Php 8,000
Function Money storage, Providing receipts
Power Consumption 100 – 200 Watts
Suitable for Monitoring of Sales

‘SangCup
Capacity 6 Sections for the Bills, and 6 Sections for the Coins
Type 8 Electrical Outlet Extension (Source of Electricity)

Brand Name Omni
Place of Origin Dr Arcadio Santos Ave, Parañaque, 1700 Metro Manila
Price Php 575
Function Source of Electricity
Power Consumption Maximum Wattage: 2500 W
Input Voltage: 100 – 240 V

Suitable for Extending electric outlets
Capacity 8 Electrical Outlets
Type Electric Mixer

Brand Name Scarlett
Place of Origin Metro Manila, Philippines
Price Php 629
Function Mixing ingredients
Power Consumption 200 W
Suitable for Mixing dry and liquid ingredients

‘SangCup
Capacity 2L
C. Scheduling
Task Start date Days to

complete
PHASE 1 STRATEGIC PLANNING
Define the goal, mission and vision of the 29-Nov-18 7

business
Identify available skills, information and support 5-Dec-18 7
Research the market competition 12-Dec-18 7
Identify needed resources 19-Dec-18 7
Identify costing and summarize the business 26-Dec-18 5

approach
Estimate the competition and determine the 30-Dec-18 7

financial requirements
Evaluate Initial profitability 3-Jan-19 5
PHASE 2 DEFINING BUSINESS

OPPORTUNITY
Create market analysis 8-Jan-19 7
Implement market analysis and the target market 15-Jan-19 6
Identify staffing requirements 21-Jan-19 6
Identify needed raw materials and other resources 26-Jan-19 10

needed
Summarize operating expense and financial 3-Feb-19 5

projection
PHASE 3 PLAN OF ACTION
Estimate sales volume 8-Feb-19 6

‘SangCup
Forecast operating cost 13-Feb-19 7
Establish pricing strategy 19-Feb-19 5
Develop cashflow projection 23-Feb-19 5
Ready licensing and permitting requirements 28-Feb-19 20
Develop sales and marketing strategy 20-Mar-19 6
PHASE 4 EXECUTION OF PLAN
Visit the location and project the stall 25-Mar-19 3
Prepare the stall 28-Mar-19 5
Do advertisment online and give flyers 2-Apr-19 10
Hire and train staffs 12-Apr-19 15
Installation of the stall in the location 28-Apr-19 4
Grand opening of the SangCup 2-May-19 1
D. Facility Layout

‘SangCup
The stall of ‘SangCup will be inside of the SM Center Las Piñas 2 nd Floor, on
front of SM Hypermarket Entrance, and also in front of the elevator. The address of the
said location is Alabang-Zapote Road, Brgy. Pamplona, Las Pinas, 1740 Metro Manila.

‘SangCup
V. Market Place
A. Market Analysis
‘SangCup’s target markets are the students and the potential buyers are the
professional workers, senior citizen and travelers. Students is the target market
since they are the biggest population and active at the near schools, they also want
a faster serving of their foods, a tasty, affordable and satisfying that the company
will serve. ‘Sangcup’s company is aware with its market size and what trends is
going on in the market.
1. Market Size
Market Size
Senior Citizen
25%
Students
50%
Proffesional
Workers
25%

‘SangCup
Las Pinas city has a 588,900 of population were the company’s target are
coming from. The pie graph illustrates the percentages of the companies target market in
the area inside the SM center. The students has the high percentage due to there
preferences that suit with the company’s affordable product, which the company will
offer, and since the company was surrounded by different schools, ‘ SangCup included
workers, adults and senior citizen because they are seeking for exciting and healthy food
and they are also the instrument to gain profit.
2. Market Trend
Before the company started, we observed what are the customers wants
and favorite taste of foods. The company study and observed other company how they
offer their product. It started with small business named "SangCup" where it offers a
unique empanada filled with ground pork with potatoes and carrots. As time goes by,
people seek for a budget/cup meal where it is tasty. Because of studying the market
strategy of the other company, SangCup uses different strategies to attract customers like
providing and offering what is affordable and can meet their satisfaction. The customers
already loyal and supports the company because they show good service and offers
products that met their satisfaction. The customers recommended it that's why the
company has grown. They established stalls to provide good service, satisfaction and to
earn good income.
B. Customer Analysis
SangCup will focus its marketing activities on reaching the students,
workers and senior citizen located close to the stall. The market research that

‘SangCup
these are the customer groups that are most likely to buy merienda/snack food.
Since snack consumption is universal across different income categories.
Demographics Psychographics
• Male and Female • Experiencers (Refers to Val’s Framework)
• 16 – 25 years old • Strivers and Hurried People
• Students
Geographic
• Las Pinas City
The company use concentrated targeting both female and male ranging
ages 16 to 23 years old and will focus on students and faculty that are impulsive
buyers and influencer to other by word of mouth as a free advertising.
Positioning Statement: “Sulit at masarap, ‘SangCup-a?”
A delicious treat that will satisfy your cravings is freshly made by a well-
trained cook from Ilocos that will serve you the best empanada in town. Offering
satisfaction through our product and services, we will reach success.
C. Competitors
DIRECT COMPETITORS INDIRECT COMPETITORS
Baluan Ilocos Empanada De Original Jamaican Pattie Shop

‘SangCup
D. Competitors Analysis
COMPANY PRODUCT PRICING PROMOTIONAL DISTRIBUTION
STRATEGY TOOL STRATEGY
Baluan Ilocos All original Neutral Pricing  Social  Both
Empanada Ilocos recipe Strategy Media Competitors
of Empanada, Advertising share the same
lonnganisa and  Personal Distribution
bagnet Selling Strategy.
 Manufact
De Original Meat filled Cost-plus  Social
urer to
Jamaican pastry with Pricing Media
Franchisor to
Pattie Shop different level Strategy Advertising
Franchisee to
of spiciness
Consumer
E. Competitive Analysis
Using perceptual mapping, SangCup compares and differentiate the business’s
products to the competitors’ product based on the two determinant attributes which are
the taste and price that may affect the purchase decision of the customer.
Taste Price

‘SangCup
1 – 100% 1 – Php 200
2 – 75% 2 – Php 160
3 – 50% 3 – Php 120
4 – 25% 4 – Php 80
5 – 10% 5 – Php 40
Competitors Taste Price

SangCup 2 5
Baluan Ilocos
2 4
Empanada
De Original Jamaican
1 5
Pattie Shop

‘SangCup
F. Suppliers and Other Intermediaries
This are the following materials needed for the products:
Paper Cups, Plastic Labo (if needed), and Paper Bags

Main Supplier: Cavite Plastic Center
Address: Located at 1616 A, Real Street, Zapote IV, Bacoor, 4102 Cavite.
Contact Number: 0919 634 2719
Alternative Supplier: J.E.S Plastics LLC
Address: Located at Real Street Zapote IV, Bacoor, 4102. Cavite.
Contact Number: (321) 948-5967
Raw Materials
All Pupose Flour
Main Supplier: Bakessentials
Address: Located at Unit 2, DM Bldg. Aldebaran St . Zapote, 1740 Las Piñas.
Contact Number: (02) 788 8720
Alternative Supplier: Flour Jar Commissary
Address: Located at Pilar Pilapil Village, Las Piñas City, Metro Manila.

‘SangCup

Ground Pork
Main Supplier: Monetary Meat Shop
Address: Located at Unit 1, Umerez Building, 401 Alabang-Zapote Road, Las Piñas
City.
Contact Number: +63 (2) 4032707
Alternative Supplier: Green Farm Meat Shop
Address: Lexicor, 484 St Alabang Zapote Road, Almanza Uno, Las Piñas, 1750,
Metro Manila.
Vegetable ( Potato and Carrots )
Main Supplier: SPO South Pacific Ocean
Address: Located at Almanza Uno, Alabang-Zapote Road, Las Piñas, 1740 Metro
Manila.
Alternative Supplier: Lorlan Fresh Vegetables Wholesale & Retail
Address: Located at San Isidro Market 430 Alabang-Zapote Road, Talon 1, Las
Piñas, 1747 Metro Manila.

Vegetable Oil
Main Supplier: Ben Ronberto Rice Dealer
Address: Located at : Lot 6A Block 3 J.Tionquiao, Manuyo, Las Piñas, 1740 Metro
Manila.
Contact Number: +63 (2) 8291131
Alternative Supplier: Palm Oil
Address: Imus, Cavite.
G. PEST Analysis
POLITICAL ECONOMIC
-Food and Drug Administration (FDA) -Skill level of workforce (their experience
regulatory compliance. to do a more complex physical and mental
-Tax rates (decreases the ability of the task)

‘SangCup
business to earn a lot) -Inflation rate (tends to make the
consumers spending get low)
-In-demand low product (sometimes they
buy product due to its low price)
SOCIAL TECHNOLOGY
-Cultural Attitudes (the way of living of a -The impact of technology in producing the
society formed over the years, sometimes product (the ability of technology to
they tend to stick on what they used to) produce product in easier and fastest way)
-Their interest towards trends (sometimes -Structure of the product (the quality of the
people tends to buy products or service product)
based on trends) -The cost of the technology that has been
-Health conscious (they want a product that used (its impact to the total sales of the
gives them a good benefit, especially for business)
their health)
H. SWOT Analysis
Strength Weaknesses
-The products are innovated, that makes -Not currently using food delivery
it different and unique apps/technology
-Customers prefer low cost meal -The business is not yet recognize by the
-Offers high quality products market

‘SangCup
-Low production costs -The business has no branches
-Competitors may imitate the products

Opportunities Threats
-‘SangCup company will offer healthy -The company competitors had lowered it
foods since customer are now health prizes
conscious on what they eat. -Competitors that located nearby, that is
-The company offers affordable food that known by the market.
can’t affect its quality, that costumer -Demand in food business industry, that can
wants. make high competition in the market.
-High demand of budget friendly cup -Decrease in Net Profit due to tax that needs
meal. to be paid.
VI. Market Strategy
A. Marketing Mix
1. Product
The SangCup offers a high quality Empanada named Pota-Ca Empanada,
since it is filled with potato, carrots and ground pork which differs from the usual
empanada. It is a snack that is made healthy, it is made bigger and full of fillings
to help relieve the hunger of customers. It is served hot and place on a cup or on a

‘SangCup
paper bag. The customers can choose if they want to add sauce, to their Pota-Ca
Empanda.
Product Concept Competitive Labeling Packaging Actual Photo of
Advantage Information the Product

 A creative  Raw  Pota –  It is serve  (shown
empanada that materials are Ca Empanada in a cup. above)
doffers from the more affordable with ground  Custome
competitor’s (Ground Pork is pork, potatoes r preference
product that can more affordable and carrots, whether he/she
also satisfy than Ground partnered with will put sweet
customer, but Beef). sweet chili chili sauce on
with different  Less sauce. the empanada.
filling and also Suggested  1
budget friendly. Retailed Price. empanada on
(Direct each cup. (varies
Competitor: 45 on the decision
pesos +; of the customer
Indirect if he/she will

‘SangCup
Competitor: 45 buy plenty of
pesos +) empanada).
2. Price
The SangCup uses cost plus based pricing strategy in which the total cost
is added (as income or profit) to the cost of the product to arrive at its selling
price. It is the most logical approach in increasing profits.
Regular
Item Amount Cost

Flour 2 kg 90
Eggs 2 dosens 160

Water 1 bottle 20
Butter 1 kg 60
Vegetable Oil 1.6 kg 215
Salt 1 kg 28
Sugar 1 kg 62
Potato one-half kg 50
Carrots one-half kg 100
Ground Pork 1 kg 180
Pepper 75 grams 48
Tomato Sauce 1 kg 75
Total Cost 1088
Unit Produced 50
Cost Per unit 21.76
Suggested Retailed Price (Year 1) 45
(Year 2) 47.25

‘SangCup
(Year 3) 49.6125
(Year 4) 52.093125
(Year 5) 54.69778125
Price Increase Per Year: 5%

Mark Up Price Percentage: 106.80%
3. Place
SangCup's stall will be located inside SM Center Las Piñas - Alabang-Zapote
Road, Brgy. Pamplona II, Las Piñas City. The partners came up with the location because
they saw an opportunity to gain profit, since the business' largest target market are the
students, and the mall is surrounded by different schools. The business' location will be
convenient for the customers since the stall can be found inside the mall. The business
directly sells the products to the market so the customers have to visit the stall to buy the
products. The business' location will be advantageous because the customers will easily
find the business' stall.
The stall of ‘SangCup will be inside of the SM Center Las Piñas 2 nd Floor, on
front of SM Hypermarket Entrance, and also in front of the elevator.

‘SangCup
Distribution Model:
Manufacturer Consumer
4. Promotion
‘SangCup company use the promotional materials such as fliers, discount
and social media like facebook to introduce the product to the large number of
people. The ‘SangCup company also use promotional activities like personal
selling where staffs personally promote the product to potential buyers.
Fac
ebook Page of ‘SangCup

‘SangCup
Fli
er and Menu List of ‘SangCup
5. People
The employees are hired and trained to deliver superior service to the
customers. The employees are also professionals in all they do and open to honest
feedbacks about the business. We will strive more to give our best performance in
work to serve the customers. SangCup' company will also understand the business
roles and responsibilities of the organization. The potential target market are the
students, teachers, staffs, and admins, but the companies mostly target are the
students of STI Academic Center Las Piñas.
6. Process
To be able to make a potaca empanada, the first thing to do is to get the
ingredients. The ingredients are delivered twice a week and stored in a cool place
to maintain its freshness. Second, in making the dough and filling, we use
measuring cups and spoon for weighing the ingredients. Third, the dough go on

‘SangCup
through frying process and will be stored it in a food warmer. When a customer
order a potaca empanada the crew will get it from the food warmer and place it in
a cup and serve it to the customers. The customers can choose if they want to add
a sauce if they want to dip it, and after that they can now enjoy their potaca
empanada.
Customer
Customer pays Product being
Take Order acquire the
for the product processed
product
The business directly sells the products to the market. To avail and enjoy
the products that the business offers, the customers have to visit to the nearest
'Sang Cup stall directly. Every transaction will be over the counter only. The
products will be sold by the customers in exchange of money.
7. Physical Evidence
The SangCup guarantees that the customer will be able to buy the product
in a good place with a good service. The facility of SangCup ensures orderliness
and cleanliness that gives them comfortable place to eat. The staffs wear uniform,
and they offer good service since they are approachable and always serve with
gladness. The product is served in a handy cup or place in a paper bag so they can
bring and eat it wherever they go.

‘SangCup
Floor Plan of the Stall (see Facility Layout)
Uniforms of the crew
Packaging of the product
VII. Organizational Aspect
A. Form of Business Organization
SangCup’s Company is a partnership business with nine owners namely
Mr. Jose Miguel Lopez, Mr. Reymart Buenaobra, Joshue Alfonso, Ms. Ria Jirah
Estrada, Ms. Jenny Lucas, Ms. Trisha Dela Cruz, Ms. Mary Grace Bantilan, Ms.
Quennie Ylaine Inacay and Ms. Hillary Faith Hervias. We contributed finance for
a common goal. We are a general partnership that has unlimited liability for debts
and obligations.

‘SangCup
B. Leadership Style
The leadership style that exists in the 'SangCup is, democratic leadership,
where the employees and the owner of the business are open in sharing their ideas
and opinion, that can help the business grow. The members of the business will be
informed about everything that affects the business. But still the business owner
will be the one who will make the final decision. This leadership style will
prevent the employees from keeping secrets since they will be given a chance to
express their ideas and opinions.
C. Organizational Structure
Business
(Partnership)
Finance Manager Operational Crew 1

Crew 2
(Jose Miguel Manager (Reymart
Lopez) (Jenny Lucas) Buenaobra) (Hillary Hervias)
D. Job Positions, Description, Responsibilities and Qualifications
Job Position Description Responsibilities Qualifications

Finance Accomplishes Prepares monthly A bachelor's or master's
Manager finance and statements by degree in accounting,
organization collecting data; finance, economics, business
mission by analyzing and administration or a related
completing investigating field is expected. Five or

‘SangCup
related results as variances; more years of related
needed. summarizing data, experience is typical for
information, and financial accountants
trends. Prepares entering management-level
state quarterly and positions.
annual statements
by assembling
data.
Operational Organizing high Performing and Managing human resources,
Manager level HR duties improving their Ability to Manage Time and
such as setting field reports, sales Workload Effectively,
training standards and marketing. Excellent Communication
and hiring. Skills, Ability to Work in a
Team Environment,
Understanding of Stock
Management Systems,
Ability to Engage and
Motivate Others
Crews Part of a team Serve customers Current student or high
that performs directly in a school diploma/GED
specific roles and business. preferred
duties across a Providing services Excellent time management
wide range of to customers, such skills
industries. Their as drinks and Ability to work on your feet

‘SangCup
work primarily foods in the for most of your shift
involves friendliest manner Strong customer service
customer service possible. skills
and/or physical Capable of lifting 25 lbs.
labor on a
seasonal or year-
round basis.
VIII. Financial Projections
A. Start Up Cost
Start Up Cost ('SangCup

Inventory 240,000
Equipment 480,000
Operating Cost 480,000
Total 1,200,000
SangCup Contribution (in Philippine Peso)

Name Contribution Percentage
Lopez, Jose Miguel 300,000 25%
Lucas, Jenny 300,000 25%
Buenaobra, Reymart 300,000 25%
Hervias Hillary 300,000 25%

‘SangCup
Total 1,200,000 100%
B. Break – Even Analysis
2019 2020 2021 2022 2023

Fixed Costs
Direct 249,600.0
Labor 0 249,600.00 274,560.00 274,560.00 274,560.00

Overhe
ad Cost
12 120
0,0 ,00 120, 180, 180,
Rent 00. 0.0 000. 000. 000.
Expense 00 0 00 00 00
10,
00 9,0
Advertising 0.0 00. 8,10 7,29 6,56
Expense 0 00 0.00 0.00 1.00

Utilities Expense
53, 56, 58,8 61,8 64,9

‘SangCup
40
0.0 070 73.5 17.1 08.0
0 .00 0 8 3
13,
54 14, 14,9 15,6 16,4
7.0 224 35.5 82.3 66.4
Supplies Expense 0 .35 7 5 6
7,7 8,0
Permits and 00. 85. 8,48 8,91 9,35
Licenses 00 00 9.25 3.71 9.40
43 430
0,8 ,84 473, 473, 473,
40. 0.8 924. 924. 924.
Wages Expense 80 0 88 88 88
28,
28 28, 28,2 28,2 28,2
8.8 288 88.8 88.8 88.8
SSS Contribution 0 .80 0 0 0
2,4 2,4
Pag-Ibig 00. 00. 2,40 2,40 2,40
Contribution 00 00 0.00 0.00 0.00

‘SangCup
12,
21 12, 13,5 13,5 13,5
Philhealth 0.0 210 30.0 30.0 30.0
Contribution 0 .00 0 0 0
927,986.6 1,003,102.0 1,066,406.9 1,069,998.5
Total Fixed Cost 0 930,718.95 0 1 8

‘SangCup

‘SangCup

‘SangCup

‘SangCup

‘SangCup

‘SangCup
C. Annual Financial Statements and Financial Projections

‘SangCup

‘SangCup

‘SangCup

‘SangCup

‘SangCup

‘SangCup

‘SangCup
Regular
Item Amount Cost
Flour 2kg 90
Eggs 2dosens 160
Water 1bottle 20
Butter 1kg 60
Vegetable Oil 1.6kg 215
Salt 1kg 28
Sugar 1kg 62
Potato one-half kg 50
Carrots one-half kg 100
Ground Pork 1 kg 180
Pepper 75 grams 48
Tomato Sauce 1 kg 75
Total Cost 1088
Unit Produced 50
Cost Per unit 21.76
(Year
Suggested Retailed Price
1) 45
(Year
2) 47.25
(Year
3) 49.6125
(Year
4) 52.093125
(Year
5) 54.69778125
Price Increase Per Year: 5%
Mark Up Price Percentage: 106.80147058823500%
IX. Appendices

‘SangCup
A. Survey Questionnaires
1.) Gender
o Male
o Female
2.) Age
o 0 – 15 years old
o 46 and above
3.) Are you a?
o Student
o Worker/Professional
o Others
4.) How many minutes would you willing to wait for your food to be served?
o 3 – 4 minutes
o 5 – 6 minutes
o 7 – 8 minutes
o Willing to wait for more than 8 minutes
5.) Have you tried Empanada?
o Yes
o No
6.) What is your budget if you are buying an empanada?
o 30 – 40 pesos
o 41 – 50 pesos
o 51 – 60 pesos
o Others
7.) What do you prefer in these sets of empanada fillings that are willing to be serve
by 'SangCup?
o Ground Pork Only
o Ground Pork w/ Carrots
o Ground Pork w/ Potatoes
o Ground Pork w/ Carrots and Potatoes
8.) What type of sauce do you prefer to be partnered on an empanada?
o Sweet Chili Sauce o Sweet and Sour Sauce
o Catsup
o Mayo
o Mayo Mixed with Catsup
Question 1: What is your gender?

‘SangCup
Question 2: What is your age?
0 – 15 years old
16 – 25 years old
26 – 45 years old
46 and above
Question 3: Are you a?

‘SangCup
Question 4: How many minutes would you willing to wait for your food to be
served?
Question 5: Have you tried empanada?
Question 6: What is your budget if you are buying an empanada?

‘SangCup
Question 7: What do you prefer in these sets of empanada fillings that are willing
to be serve by 'SangCup?
Question 8: What type of sauce do you prefer to be partnered on an empanada?
Sweet and Sour Sauce

Catsup
Mayo
Mayo mixed with Catsup
Sweet Chili Sauce
Idon’t like any sauce in the
empanada
None
B. Curriculum Vitae of the Entrepreneurs
(see next page)

'SangCup Business Plan Pota-Ca Empanada (Grp. 3 ABM 211)

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'SangCup Business Plan Pota-Ca Empanada (Grp. 3 ABM 211)

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‘SangCup

'SangCup is a fast food business managed by nine partners. These

partners represent sales/management and finance/administration areas, respectively.

starting entrepreneurs that satisfies customer's satisfaction, we also strive to become

The SangCup offers a high quality Empanada. It is filled with ground

gives satisfaction to our customers and it gives joy in every bite.

Business Plan (‘SangCup) Page 1

SangCup's stall will be located inside SM Center Las Piñas - Alabang-

cleanliness that gives them comfortable place to eat.

Business Plan (‘SangCup) Page 2

II. Company Background

 Brief History of the Company

'SangCup is a fast food business managed by nine partners. These partners

represent sales/management and finance/administration areas, respectively. The nine

Business Plan (‘SangCup) Page 3

 Company Name and Logo

The 3 empanadas signifies the Pota – Ca Empanada, which is in color Yellow,

satisfying their palette.

customers and offering good services is our number one priority.

Business Plan (‘SangCup) Page 4

product, and (3) Organization.

- We always think about the feedbacks of our customers.

- We are professional in all we do.

- We take responsibility if there’s something happen on consuming our

- We strive for the best quality of our products.

- We provide best quality products at a resonable price.

- Absence in Operational Biases

Business Plan (‘SangCup) Page 5

III. Market Offering

features, is shown. The product is Pota-Ca Empanada.

Pota-Ca Empanadas is an affordable empanada with a tasty and healthy fillings. It

Product Concept Competitive Labeling Packaging Actual Photo

IV. Operational Aspect

Business Plan (‘SangCup) Page 6

It will took 4 hours to be able to make a 50 pieces of Pota-Ca Empanada.

 All Purpose Flour

MIXING OF DRY MIXING OF LIQUID

Business Plan (‘SangCup) Page 7

Business Plan (‘SangCup) Page 8

flour, sugar, salt, margarine, egg, and water.

Beat the egg using a fork, and add water.

sure that the cling wrap is not touching the dough.

Step 7: Chill the dough for at least 30 minutes.

didn’t need to be perfectly round.

 Onion  Garlic  Ground Pork

 Oil  Water  Tomato Sauce

 Salt  Potato  Carrots

Business Plan (‘SangCup) Page 9

Step 1: On a frying pan, sauté the garlic and onion.

pork are cooked.

Step 3: Add the carrots and potato and mix.

Pota-Ca Empanda Procedure:

Business Plan (‘SangCup) Page 10

products will be sold by the customers in exchange of money.

Business Plan (‘SangCup) Page 11

Type Electric Deep Fryer

Type Mini Refridgerator

Barangay San Antonio, Pasig, 1605 Metro Manila

Business Plan (‘SangCup) Page 12

Type Food Warmer

Type Cash Register

Liwan District, Japan

Business Plan (‘SangCup) Page 13