A Brand Who Changes Everything

NIKE
• Nike, originally named Blue Ribbon Sports
• Founder; Bill Bowman and Phil Knight on January 25,
1964
• Nike, Inc. on May 30 1971
 About Nike
• 700 shops around the
world.
• The factories are mostly
located in Asian countries
• They have a lot of ethical
problems.
 What are the ethical
issues?
1991-1992

- Nike factories has poor working conditions and

low wages

- Workers paid 14 cents an hour

- Forced to work overtime

- Nike denies all accusations

• 1997

• Reports of abuse continue

• A supervisor from nike’s Vietnamese contractor allegedly ran two

women outside until they collapse for not complying to company
standards

• 1998

• Nike’s owner decided to:

• Raise minimum age of workers

• Adapt to clean air standards

• Conduct 600 factory audits

• Raise the worker wages above minimum wage & comply with the
fair labor association
 Problems continued

• Indonesia 2013

• Employees were forced to work overtime and

were punished

• Nike shoe factory in Serang, Indonesia failed to

pay its workers for 600,000 hours of overtime
work over two years
 Is it fair for Nike to pay endorse millions while
the factory receives a few dollars

• Absolutely Not

• Nike must add the factory workers wage

• Celebrities that has been endorsed by nike have

already got a lot of money (Famous /Upcoming
Famous Athletes)
 Is it fair for Nike to pay endorsers millions
while its factory employees receive a few
dollars per day?

• It is not fair at all

• Advertising maybe is the most effective way to

tell the world about their product, but factory
employees holds the greatest role of making
those items to be sell

• Factory workers works hard everyday to make

the items
 Conclusion

• Nike still lacks on social justice

• Nike didn’t use their money to create a

sustainable work environment

• the company itself is being to selfish for their

prestigious brand