PRESENTATION TOPIC

“ Nike’s Public Relations Nightmare”

INTRODUCTION
In the mid-1990s, Nike faced a major public relations
crisis when allegations of labor abuses in its
subcontracted factories in China and Indonesia began
to surface. The media launched a global campaign
against the company, accusing it of forcing workers to
work long hours in unsafe conditions for low pay.
 THE
PROBLEMS
• Workers in Nike’s subcontracted factories were
No
forced to work long hours , often in unsafe
specific
working conditions.
hours

• Workers were paid low wages.

Low
wages

Physic • Some of the workers were subjected to physical and verbal abuse.
al
Abuse
.
 THE IMPACT

Nike was forced to take

Nike's reputation was action to improve
Sales began to decline.
severely damaged. working conditions in its
factories.
 CONCLUSION

Nike's public relations nightmare is a cautionary tale for all companies.

It shows that companies need to be vigilant in protecting their
reputations and that they need to be proactive in addressing allegations
of labor abuses.