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  • COCOON

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    Thảo Trân
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    Cocoon is a 100% vegan skincare and cosmetic brand from Vietnam that uses natural and locally sourced ingredients. The brand aims to provide healthy, youthful looking skin and hair using ingredients found in Vietnamese diets. Cocoon was certified as cruelty-free by PETA in 2020 and uses ingredients like Dak Lak coffee, Ben Tre coconut oil, and Tien Giang cocoa butter. The brand markets through social media campaigns that promote Vietnam and works with influencers to raise awareness of its vegan and ethical products.

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    Cocoon is a 100% vegan skincare and cosmetic brand from Vietnam that uses natural and locally sourced ingredients. The brand aims to provide healthy, youthful looking skin and hair using ingredients found in Vietnamese diets. Cocoon was certified as cruelty-free by PETA in 2020 and uses ingredients like Dak Lak coffee, Ben Tre coconut oil, and Tien Giang cocoa butter. The brand markets through social media campaigns that promote Vietnam and works with influencers to raise awareness of its vegan and ethical products.

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    2 views27 pages

    COCOON

    Uploaded by

    Thảo Trân
    Cocoon is a 100% vegan skincare and cosmetic brand from Vietnam that uses natural and locally sourced ingredients. The brand aims to provide healthy, youthful looking skin and hair using ingredients found in Vietnamese diets. Cocoon was certified as cruelty-free by PETA in 2020 and uses ingredients like Dak Lak coffee, Ben Tre coconut oil, and Tien Giang cocoa butter. The brand markets through social media campaigns that promote Vietnam and works with influencers to raise awareness of its vegan and ethical products.

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    © All Rights Reserved
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    of 27

    COCOON

    VIETNAM
    100% VEGAN
    Phạm Nhựt Tấn
    Nguyễn Thị Thanh Trúc
    Ngô Khương Thảo Trân
    Đinh Hồng Ngọc
    Dương Nguyễn Kim Mỹ
    Table of
    Content
    I. INTRODUCTION

    II. BASIC
    ANALYSIS
    III. STRATEGY
    MARKETING OF COCOON

    IV. CONCLUSION
    I. INTRODUCTION
    • Background

    a. History of cocoon
    • Cocoon belongs to Nature
    Story Cosmetic Co., Ltd -
    Vietnam.
    • Products are completely natural
    and are committed to not testing
    on animals
    6 YEARS AGO IN 9/2020 IN 11/2020
    squash extract and was certified as “not be approved by The
    pomelo peel extract tested on animals and Leaping Bunny program
    vegan” by PETA of Cruelty-Free
    International
    b. The meaning of the
    brand's name
    • Cocoon is like a “house” to
    incubate small worms and nurture
    them

    • The Cocoon Original Vietnam is


    the home for the Vietnamese
    people’s skin, hair, and body
    c. The meaning of the brand's logo

    Vietnamese
    women
    d. The mission of Cocoon:

    To give women healthy, youthful,


    and vibrant skin and hair from
    simple and close sources of
    ingredients that they eat every day
    e. The vision of Cocoon:

    • Cocoon’s vision is to create


    completely vegan products
    • Dak Lak coffee, Ben Tre coconut
    oil, Tien Giang cocoa butter, Cao
    Bang roses, etc
    100% OF INGRIDIENTS
    ARE CLEAR AND SAFE

    100%
    VEGAN

    100% NEVER
    TESTED ON
    ANIMALS

    f. Principal of Cocoon:
    2. The objective of
    Cocoon

    Make what you put on your


    skin safe, effective and
    animal-free
    Our Products

    3. Product of Cocoon

    Skin care Body care Hair care Lip care


    • Cleansing oil
    • Micellar water
    • Cleanser
    • Toner
    • Face polish
    • Serum
    • Cream
    SKIN CARE • Mask
    BODY CARE
    • Hand soap
    • Shower gel
    • Body polish
    • Body lotion
    HAIR CARE
    • Hair tonic
    • Hair serum
    • Exfoliating Lips
    • Moisturizing Lips

    LIP CARE
    II. BASIC ANALYSIS
    Opportunities
    Strengths
    Add your text here O Add your text here

    T
    Weaknesses
    Add your text here
    W Threats
    Add your text here
    Product Place
    Add your text here Add your text here

    4P 's
    Price Promotion
    Add your text here Add your text here
    III. STRATEGY
    MARKETING OF COCOON
    1 . SOCIAL
    MEDIA

    8/2020
    The campaign "Discover
    Vietnam"
    2. INFLUENCER
    MARKETING
    • Trinh Pham

    • Dao Ba Loc

    • Youtuber Khoai

    Lang Thang

    • Female rapper

    Suboi
    POSITIONING
    3. BRAND • Positioning the vegan cosmetic

    brand "Made in Vietnam"

    • Products that are beneficial to

    health and society


    Positioning the vegan cosmetic brand "Made in
    Vietnam"
    Products that are
    beneficial to
    health and society
    Thank
    you

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