Professional Documents
Culture Documents
FEASIBILITY STUDY
Submitted to:
Ms. ELEARDEN MEI N. CATALAN
Professor
Submitted by:
ALVARO, QUEZONIA MAY M. AYCO, ARON ACE G.
HUMSS Students
Second Semester
This is to certify that we have read the Feasibility Study Paper of Quezonia
May Alvaro, Aron Ace Ayco, Jean Valerie Brioso, Jenelle Collado, Jerwin Canto,
Mc Jetro Florida, Melody Hilario, Jamiel Mallari, Kayeclyn Mariano, Jona Mae
Morden, Kevin Piso, Nathaniel Zoe Rombaoa, and Christian Sembran entitled:
“A FEASIBILITY STUDY PAPER FOR KOOKIE DOUGH”. They defended the same
found the Feasibility Study Paper Acceptable and has successfully passed the
Oral Defense.
i
ACKNOWLEDGMENT
This paper came into reality with the kind support and help of many
our Feasibility Study paper. Without him we believe we are not here now
Second, to our adviser Ms. Elearden Mei N. Catalan. Thank you for all the
students.
Next would be our colleagues, Quezonia May Alvaro, Aron Ace Ayco, Jean
Valerie Brioso, Jenelle Collado, Jerwin Canto, Mc Jetro Florida, Melody Hilario,
Jamiel Mallari, Kayeclyn Mariano, Jona Mae Morden, Kevin Piso, Nathaniel Zoe
Rombaoa, and Christian Sembran, we want to thank them for their moral
And lastly to our families and graduating students of May 2021 without you
we think we cannot survive our journey. We love you all and thank you so
ii
THE RESEARCHERS
DEDICATION
We honor and offer this accomplishment to our Almighty Father for His
unfailing love and guidance and to our families. We are doing smart and hard
For from him and through him and to him are all things. To him be glory
forever. Amen
Romans 11:36
THE RESEARCHERS
iii
TABLE OF CONTENTS
CONTENTS PAGE
Title Page
Acknowledgement ii
Dedication iii
Table of Contents iv
Executive Summary
A. Business Name 1
B. Product Description 2
C. Unique Quality 4
D. Business Structure 6
E. Location 7
iv
and Core Values
v
CHAPTER I
BUSINESS PROFILE
A. BUSINESS NAME
Figure 1.1
1
B. PRODUCT DESCRIPTION
Figure 1.2
I. PROPERTIES
2
ingredients of the traditional crinkles and become
awareness.
3
C. UNIQUE QUALITY
daily intake.
illnesses.
4
growth and spread of breast cancer cells while also
6. Distinctively Delicious
portion of the vegetable will not only entice the taste buds,
5
D. BUSINESS STRUCTURE
public.
6
E. LOCATION
7
Figures 1.3 and 1.4
Market
The people of Brgy. Bonuan Guiset and the tourists that flock
Vision
8
kookie dough will be one of the pioneers in modifying local
Mission
life; our company kookie dough aims to supply and quench the
less of it.
9
● Innovation – to be a forefront innovator in health through
nutritional value.
years.
Core Values
10
● Value – the business maintains the quality of not only the
it.
industry.
government’s policies.
possible.
11
● Serve – the founders know that having a successful
12
CHAPTER II
MARKETING ANALYSIS
products with a very low price compared to competitors. The product offered
by the business will have a positive nutritional impact towards the market.
TARGET MARKET
of Dagupan City.
13
Thus, the age groups of 15 up to 64 are the most likely customers,
ranging for an estimate of 65% of the total population of Brgy. Bonuan Guiset
alone.
The age group comprises of high school and college students, and the
With the great value of the business’ product with its affordability of any
DEMAND
foods are replacing convenient and fast food products. With the launch of the
SUPPLY
the existence of a Puregold Jr., from which offers its products with a
wholesale price, make it less for transportation expenses less and or fondly
absent.
MARKET POSITIONING
14
purposeful for desserts. However, in the existence of the kreenkle vine, it
will be able to sustain the demand of individuals longing for constant healthy
alike.
120
100
80
High Quality
60
Low Pricce
40
20
FIGURE 2.1
MARKET SEGMENTATION
15
Market Share
15 to 64
65 above
14 below
Others
FIGURE 2.2
until 64, who are the primary target market of the business.
below.
MARKETING PLAN
These are the marketing tools that will help the company attain its
Product
16
The business produces vegetable-themed crinkles, made
both.
Price
kreenkle vine costs 3 Php. And a dozen kreenkle vine costs 35 Php.
Place
Jr., from which the supplies will be sustained. It shall also be near
Promotion
17
The strategy is to penetrate and exploit the rising demand and
towards the product, and allowing better customer service through time.
Chapter III
Process Planning
The company Kookie Dough aims to execute and achieve its objectives,
18
1. Setting Objectives - According to the demographics incurred
taxes to pay for two years, the set target sales are deemed
operate for the following three years, and later expand the
while ensuring that the product offered and the space where it
19
4. Evaluating Alternative Course of Action - The company will
analyze the pros and cons of the action taken. In this phase, the
objective.
competent and able employees that will execute the plan. The
company will also purchase the resources needed in order for the
plan to operate.
action.
Inputs in Production
20
The inputs needed in the production were classified into two resources, the
output, which includes the house/building, machinery, and people that carry
out the transforming process. Under this, the following are needed:
Establishment
1. Baking Kitchen
Equipments (Appliances)
1. Oven
21
1. Blender
Tools
1. Wire Whisk
1. Mixing Bowl
22
1. Ice Cream Scoop
1. Spatula
1. Apron
23
1. Hair Net
24
1. 1 ¼ cup of brown sugar
1. 2 eggs
25
1. ¼ cup of melted chocolate
1. ¼ tsp. salt
26
1. ¼ cup confectioners sugar
Production Process
In this process, the company first incurred the 2 sets of resources. First the
people that carry out the transforming process, and secondly the
transformed resources which are the raw materials and components that are
27
Figure 3.1
28
Product Design
The company will use sealed reusable plastic tubs for take outs and large
amounts of orders, and paper bags for small orders to help lessen plastic
waste.
Labeling
For labeling, the company will both use its product and company logo. Not
only that to ensure the safety of the consumers the list of ingredients used
for the product and its date of expiration will be also used as a labeling for
the product.
Product Packaging
Figure 3.2
29
CHAPTER IV
This chapter shall include the manpower behind the production of the
business.
Organizational Structure
30
Figure 4.1
strategies.
Conducting inspections.
Leading by example.
31
Sorts, stores, and distributes ingredients.
Records information.
documents.
Office Staff
Acting upon the instruction of the general
manager.
The business will hire 1 general manager, 1 crew chief, 2 kitchen crew,
and 2 office staff. However, the general manager can be the proprietor
skilled worker.
Hiring Process
Identifying
32
what help is Screening Interviewing Closing a Offering a Orienting the
the daily candidates candidates in between the employment his first day,
the business. are fit and a broader and towards the him to
Hiring Strategy
s Description Expectation
operations monthly
*At least 1-
General Manager of the income of
year
business, 15-20% of
experience.
and the
33
skills. implements 10,000
various Philippine
*Excellent 15,000
strategies to Peso shall
communicati Philippine
generate be
on and Pesos a
more compensate
interpersonal month,
revenue and d towards
skills. and full
expand the the
formal
*Meticulous array of the employee.
employme
attention to business.
nt
detail.
benefits.
*Strong work
ethic.
*Organized.
responsibilit crew
*With 2-3
y within the throughout
years of
8,000 team, and the monthly
Crew Chief work
Philippine ensures that operation of
experience
Pesos a all tasks and the
in the field.
month duties are business, an
34
skills. the Philippine
*Diligent. n.
the complain
customers unnecessaril
and the y.
business’
interests.
and documents,
*With 1-year
presentation and passes
work
35
Office Staff experience s allowing a the
performance Philippine
*Responsible
of the Pesos shall
.
business. be given in
*Computer
compensatio
and
n.
numerically
literate.
CHAPTER V
STRATEGIC PLANNING
This chapter shall discuss the internal and external factors which are
essential in starting a new business. It shall identify and help kookie dough
36
in preventing unexpected risks that might affect revenue. The combination of
the information adapted from both analyses, kookie dough can hold both
With the increasing cases of COVID-19 and the increasing debt of the
Philippines towards the World Bank, it is likely that tax rates shall further
Economic Environment
The livelihood of the Filipino people at the onset of the pandemic is low.
It is also estimated that the current debt of the country has almost surpassed
the half of the GDP capita. Hence, allowing a friendlier price for the
37
popularly known that Filipinos love to eat anytime of the day, and allow
snacks between and after meals. Thus, setting the kreenkle vine likely
Technological Environment
The business is able to thrive even during the pandemic through the
promote the product and the business itself. Furthermore, it also helps
Swot Analysis
and Weakness, and for identifying both the Opportunity open to you and the
Threats your business is going to face. SWOT can help you uncover
weakness of your business, you can manage to eliminate threats that may
Table 5.1
38
SWOT Analysis
Strengths Weakness
crinkles for all in affordable our product are still new and it
Opportunities Threats
Negative Reviews
Marketing Objectives
39
1. Develop digital presence in social media platform, number of costumer
loyalty card and using this loyalty cards and promos, and producing enough
flyers to promote our product which indicates the name of our very own
crinkles is our main strategy to increase its popularity and sale. The first
those who are interested and are willing to buy our products. These loyalty
cards will cover rewards for their cookie cravings once they reach the promo
Table 5.2
40
Order Promo 10 free cookies for purchasing 5
boxes
purchase.
Market Development
41
Market Development is a 2-step process to tap the untapped market. It
attempt to use the existing product or service to attract new customers. The
Kookie Dough's Marketing Team can divide the target market based on
the 25% of the sales is covered by the age group of 14 below, another 10%
of the sales is to be covered by the age group of 65 and above and lastly, the
others comprised of residents and tourist will cover the 20% of sales. This
target market will prefer sweet but healthy snacks. This information will help
Kookie Dough to create a specific strategy for this certain target market.
Once the company decides which segment to choose, the next step of
the market. For that, companies may have to take the support of audio and
visual media to push the product deeper into the market. Kookie Dough will
nowadays.
42
Another aspect is the pricing of the product. If there are competitors in the
market, we may have to price the product accordingly or come out with a
product which belongs to the same segment but differs in taste, quality etc.
the pricing where we can price the product below competitors’ product to
gain market share. Regarding this, Kookie Dough will also have promos and
going. If the investment in the new segment doesn’t succeed or failed, then
the whole strategy turns out to be worthless. So, Kookie Dough will develop
problems that we should solve, and to know the strategies that are working
Product Development
(TechTarget Contributor). Kookie Dough will not only focus on crinkles but
also on other foods and beverages. Shortly, our business will also offer
43
drinks, cupcakes, cakes, services and rice meals which are nutritious and
Competitive Strategies
customers.
1. Cost Leadership
to name a few, are all essential factors for successful cost leadership.
cost producer in its market. Cost advantages can come from a variety
2. Differentiation Leadership
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and organic. Vegan products are a novel concept for a pastry product
in Brgy. Bonuan Guiset, Dagupan City, and they are only well-known in
try them. It will also distinguish the product from other pastry products
in the area.
3. Cost Focus
segment within the industry, and that segment receives the lowest
price for the product or service. This form of strategy will help please
4. Differentiation Focus
and characteristics.
45
LEADER’S ASSESMENT
Members:
Florida, Mc Jetro O. – 95
Hilario, Melody T. – 85
Mallari, Jamiel L. – 85
46
Morden, Jona Mae G. – 85
Sembran, Christian S. – 85
47