CONCEPT IDEATION

IDEAS Final Ideas

1. Organic product 1.Organic product
2. Low budget
3. Satisfy
2.Consumer friendly
consumers needs 3. Eco friendly
4. Consumer
friendly Product idea
5. Eco friendly
“Homemade Tomato Soap”
6. Accessible
 CONCEPT Problems you want to
EVALUATION solve
Is it is it worth
1. skin problems
doable? doing?
2. low self confidence
because of their skin
Yes Yes,
Market 3. Crops of local farmers
because
that goes to waste
the market because of over supply
value is
Can I do high
Do I want
it? do it?

Yes but Yes to help

Personal
with the other
help of my people and
family let them
have
confidence
 TARGET MARKET
1. People who are
experiencing skin
problems
2. People that is vey low
self confidence
because of their skin
3. People who are skin
care addict
4. People who like organic
products
5. For all ages
 PRODUCT BRANDING BRAND LOGO
Value proposition

 Moisturizer
 repair damaged skin 
 Loaded with antioxidants,
 acts as a natural
astringent that helps to
keep away dirt and oil.
Promise to the Customers
 T1 soap is a all in one soap
that will make you look
younger and give you more
confidence
POSITIONING STRATEGY
Why not buy someone else?
• T1 soap is an all in one skin
care soap
• Very consumer friendly
• T1 soap will make you look
younger
Costumer
 People who wants to use skin
care products but cannot afford
 People with skin problems
 For all ages and gender

Channel
Why buy me?  T1 soap will be available
> Very affordable online
>T1 soap has it all  Local stores
> Organic  Drug stores
> Support local products
 Local resellers

Competition
Who am I?  Other soap products
T1 soap is a homemade tomato  Other local skincare brands
soap. This soap is made to help  Foreign skin care brands
people that has skin problems
but cannot afford skincare
products and also to help local
vegetable farmers so their
products will not go to waste.
 PRODUCT PACKAGING Picking the right packaging for
soap is very crucial because
this will preserve the product
and protect it from any
damage. The trend of using
cardboard material is vital
these days. The best thing
about cardboard boxes is its
durability and protection. The
soaps will be safe and free
from damage when you pack
Materials used : them in highly durable custom
Cardboard packaging. Other than that we
also consider the cost of the
packaging. Cardboard is very
affordable and accessible.
 PRODUCT PROTOTYPE Product benefits

 May help protect against skin

cancer
 May reduce risk of sunburns
 May promote wound healing
 May soothe skin inflammation
 May stimulate collagen
production
 May help remove dead skin cells
 May help fight cellular damage
PRODUCT FEATURES
1. The soap is 5oz
2. It has slightly rough surface
which act like a scrub
3. It has a very fragrant scent
4. It can be use for facial or
body wash
5. It can be used also as a
moisturizer
6. have anti-aging properties
 COST OF GOODS SOLD

Estimated sold goods in the

first quarter: 1,300
Selling price per unit:P50.00

1,300 x 50 = P65,000 – total

cost of goods sold in the
first quarter
 Thank you!
Prepared by : KIM DEMBER R. TRIA