Handmade with Natural ingredients only

The whole reason we started making soap for our family was because one day we noticed the
ingredients on the back of the baby wash that we always used in our childhood. We were
shocked to find that it was made with petroleum based chemicals and other chemicals we couldn't
pronounce. We decided then and there to make our own natural soap that would be good for my
children's skin.

Gradually I also started making some more soaps and skin care products like Organic Almond
Cleansing Grains and Foot Soaks that has great benefits, all from nature.
The ingredients that I use in all my artisan soaps are completely free from any kind of synthetic
chemicals..
They do not have Sulfate & are Paraben Free, Environment Friendly and Natural. The soaps are
handcrafted using only ethically sourced ingredients.
Each one is carefully selected for their benefit to your skin, ensuring a rejuvenating experience.
k

Dry skin and clearing dead skin

Dark spots, blackheads
Helps in nourishing skin and deep cleansing
Reducing pimples
Soothe skin
Remove dirt and impurities
HELPS IN REMOVING PREVENT DRYNESS AND
BLACKHEADS REPAIR DEAD SKIN
 PRODUCTS
HONEY + OATMEAL BAR (UNSCENTED) ACTIVATED CHARCOAL + TEA TREE(UNSCENTED)

FOR SENSITIVE AND DRY ITCHY SKIN(gently exfoliating) INGREDIENTS & BENEFITS
INGREDIENTS & BENEFITS ACTIVATED CHARCOAL , TEA TREE EO AND COCONUT MILK : The purifying nature of
In Honey Oatmeal Coconut Milk Soap, we combine three natural substances which activated charcoal with the advantages Tea Tree essential oil. It is especially good for
have been used in skin care for thousands of years. Ancient peoples used these acne and other troubled skin.
mild, mighty ingredients for the same reasons we created this soap for everyday use. Activated Charcoal- Activated charcoal is known for its strong ability to draw out
impurities and toxins, the causes of many skin problems. When charcoal is added to
Cleansing Honey Calming Oatmeal Nourishing Coconut Milk soap, the soap binds with these impurities and they are easily rinsed away.
Essential Oil- We chose Tea Tree essential oil for this bar specifically because it
Honey : – kill harmful bacteria – take away impurities support the detox effect of charcoal and have shown other benefits for troubled skin.
soothe skin
 COFFEE + ALMOND (UNSCENTED)
FOR SENSITIVE AND DRY SKIN (reduce darkspots)
INGREDIENTS & BENEFITS
COFFEE, SWEET ALMOND OIL
COCONUT MILK
This handmade natural soap is rich in cleansing and conditioning oils, in particular,
almond oil that ensures that the skin is moisturized and supplied with vitamins.
Finely ground coffee is responsible for the soap's peeling effect. For refreshed,
Silky soft skin.
Coconut Milk helps maintain elasticity and flexibility of skin,
combat dryness and promote healthy glowing skin. It has high levels of Vitamin C
which helps maintain elasticity and flexibility of skin. It is also rich in copper,
and is believed to help prevent wrinkles, sagging skin and age spots.
PINK CLAY (UNSCENTED)
FOR NORMAL, METURE AND DRY SKIN
INGREDIENTS & BENEFITS
Made with French pink clay, Shea butter, coconut milk and a blend of four essential
oils; Lavender, bergamot, clary sage and geranium essential oils.
French Pink Clay
For dry and sensitive skin types, Pink Clay is an essential skin care ingredient if you
want to reduce irritation and inflammation from aggravating skin conditions such as
acne. Pink Clay is rich in Silica, which may help to improve skin elasticity and cell
renewal for supple, younger looking skin.
Shea Butter
• Shea Butter moisturizes pores without clogging them.
• It's natural, so no side effects or harsh reactions on babies and on those with
sensitive skin.
 MINI SOAP PACK (FOR STARTERS)

PACK CONTAINS :

1 HONEY + OATMEAL MINI SOAP

2 ACTIVATED CHARCOAL + TEA TREE MINI SOAP
3 COFFEE + ALMOND MINI SOAP
4 GLYCERIN MINI SOAP. WITH ALOE VERA+TULSI
5 PINK CLAY MINI SOAP

A COLLECTION OF FIVE SOAPS (APPROX 60GM EACH)

Market Analysis
Consumers see Happily Homemade as an
‘expert’. It is perceived as a product which is
effective and versatile. It uses demographic
segmentation and can be used by most
people of any age group.
People from all generation are the targeted
customers of Happily homemade. It follows Product
specialization strategy in order to penetrate the
market and increase the usage rate.
Happily homemade has been successful in
positioning itself as the best natural and herbal
homemade company. It’s communication has always
focused on the core brand positioning of protecting
skin from any harmful disease or bacteria.
Happily homemade products ensures freshness
and quality. All it’s products are natural, non-
toxic, vegan and cruelty free.
All it’s products are lab tested and approved by
dermatologists. Products are not intended to
diagnose, treat, cure or prevent any health
disease.
All the products are completely free from any
kind of synthetic chemicals. They do not have
sulphate and are paraben free, environment
friendly and natural.
The soaps are handcrafted using only ethically
sourced ingredients.
Each one is carefully selected for their benefit to
your skin, ensuring a rejuvenating experience.
 Handmade with Natural ingredients only
#ADVERTISINGCAMPAIGN

• Primary Objective – To generate awareness of Happily

Homemade soaps.
• Secondary Objective(s) – To generate sales by directing
followers to a purchase link on www.happilyhomemade.in

Approach
• Engaged 12 influencers to feature the products
• Product sample sent to influencers for review
• Spread the word with #HandmadewithNaturalingredientsonly:
where we will ask key instagram influencer to spread this
message and using # HandmadewithNaturalingredientsonly. Advertising Budget appreciation
Here they will be requested to post a picture of them using the
soap and to a write something about the importance of its use
while tagging our company @HappilyHomeMade.in
 Week 1
Getting your goals established and metrics defined.

Week 2

Optimizing your profiles and brand voice on socialmedia.

Week 3

Finding and listening to your audience to better understand your industry.

Week 4

Filling out your social content calendar to increase reach and engagement.

Week 5
Supplementing and boosting your social media content calendar for the best
results.

Week 6
Reporting on your social media results and celebrating your success!
FINAL PRODUCTION AND PRESENTATION OF THE AD CAMPAIGN
THANK YOU

BY- GAURISHA AND RIDDHI