KOZMETIKA

Niche Selection
Industry Health
Category Solution (Help people to remove bacteria, pollutants, viruses, dirt, and old (dead)
skin cells.to give the skin a fresh look)
Goal Personal
Target Audience
 Age: 13-45 Years
 Gender: Female
 Marital Status: N/A
 Profession: Any
Final Achievement
 What to gain: Health<Improved Appearance<Self Confidence
 Want to be: Smart
 Want to do: Express their personalities
 Want to save: want not to be discomfortable, want not to be worried, want not to be
embarrassed

Product Different types of Face wash

Micro Niche-Mind Mapping
1. Main Category: Facewash Business
 Subcategories:
 Organic Facewash
 Anti-Acne Facewash
 Sensitive Skin Facewash
 Men's Facewash
 Charcoal Facewash
 Herbal Facewash
 Exfoliating Facewash
 Hydrating Facewash
2. Organic Facewash
 Ingredients:
 Aloe Vera
 Green Tea Extract
 Chamomile
 Jojoba Oil
 Marketing:
 Emphasize natural ingredients
 Eco-friendly packaging
3. Anti-Acne Facewash
 Ingredients:
 Salicylic Acid
 Tea Tree Oil
 Neem Extract
 Marketing:
 Highlight acne-fighting properties
 Dermatologist recommended
4. Sensitive Skin Facewash
 Ingredients:
 Oatmeal
 Calendula Extract
 Chamomile
 Marketing:
 Hypoallergenic
 Fragrance-free
5. Men's Facewash
 Features:
  Refreshing scent
 Easy application
 Energizing ingredients like menthol


 Marketing:
 Targeted advertising for men
 Simple and quick skincare routine
6. Charcoal Facewash
 Ingredients:
 Activated Charcoal
 Tea Tree Oil
 Peppermint
 Marketing:
 Detoxifying properties
 Clearing pores
7. Herbal Facewash
 Ingredients:
 Neem
 Tulsi (Holy Basil)
 Turmeric
 Marketing:
 Emphasize traditional herbal remedies
 Natural glow and freshness
8. Exfoliating Facewash
 Ingredients:
 Microbeads
 Fruit Acids (AHAs/BHAs)
 Walnut Shell Powder
  Marketing:
 Removes dead skin cells
 Smooth and radiant skin
9. Hydrating Facewash
 Ingredients:
 Hyaluronic Acid
 Coconut Water
 Cucumber Extract
 Marketing:
 Deep hydration
 Ideal for dry skin
Packaging and Branding
 Sustainable packaging
 Branding that communicates purity, effectiveness, and natural ingredients
 Consistent color schemes and logos across product lines
Market Research and Feedback
 Regularly gather feedback from customers
 Stay updated on skincare trends
 Adjust product offerings based on market demand

Niche Selection Method

PIS: Solution
Reverse Method: Use for what> Solution
Who can buy> Age: 13- 45 Years
Gender: Female
Education Yes (Those who use Facebook or social media)
Value Ladder Cleanser Oil, Miceller Water
Deep Down Method
Gender> Female
Age> 13-45 Years
Body> Face
Problem> Acne, Pimples, Oily face, Dry Face
Market Solution: Authentic Facewash
USP: As per the brand USP
Content Idea
 Highlighting a specific face wash product, showcasing its benefits and ingredients.
 Sharing transformation pictures of customers who have used our facewash.
 Sharing positive feedback and testimonials from satisfied customers.
 Creating urgency by promoting limited-time discounts or special promotions.
 Engaging our audience with fun quizzes or polls related to skincare.
 Providing valuable tips for maintaining healthy skin and incorporating our facewash
into a routine.
 Showing behind-the-scenes footage of how your facewash is produced or packaged.
 Hosting live Q&A sessions to address customer questions about your products.
 Tailoring our content to different seasons, such as summer skincare or winter
hydration.
 Offering guidance on choosing the right facewash based on different skin types.