SCHOOL OF COMMUNICATION STUDIES

BS 8th SEMESTER
ADEVERTISING –II ASSIGNMENT
Submitted by:
Aiza Arif (25)
Umar Farooq (38)
Zainab Ali Khan (29)
Submitted to: Ma’am Madiha Maqsood
PRODUCT NAME

The title for our product is “Dermaganics”. It is a company that manufactures organic skincare products.

WHY WE ARE SELECTING

We have selected this product to increase awareness of the use of organic products as well as the
drawbacks of inorganic products. Dermaganics includes organic skin care products that only consist of
natural ingredients that are safe for our people's skin and comply with international organic quality
requirements. Organic skin care is made with ingredients that meet the same standards as organic food.
This means no harsh chemicals, pesticides, or fertilizers. Many chemical ingredients used as cheap fillers
actually do more harm than good. Your skin might look brighter for a couple weeks, but in the long run
synthetic ingredients can cause irritation, increased sensitivity, and clogged pores. When you choose
organic skin care, you are using ingredients that work in harmony with your body, allowing your skin to
better balance and mend it. 

FEATURES

Products (Features we are offering):

1. Organic Aloe Vera Gel (98% aloe vera natural extract). It makes your skin moist, smooth, glowing and
silky.

2. Neem & Black seed scrub (Made up of black seed oil, shea butter, aloe vera extract, soya milk and
neem). Gives you a rejuvenate skin. It also lightens the tone of your skin. Removes oil, dirt & dead cells
without stripping the skin.

3. We provide 2 varieties of soap:

ORGANIC WHITENING SOAP (contains essential nutrients of goat milk, camel milk, coconut milk,
jojoba and almond oil). This is for whitening & glowing skin).

TURMERIC & MORINGA OIL SOAP (Have jojoba oil & grape seed). It has moisturizing, nourishing
properties with excellent cleaning ability.

4. Organic mud mask (Made up of 4-berries such as cranberry, blueberry, raspberry, strawberry). It gives
your skin a beautiful fresh and smooth feel.

5. Hydrating & moisturizing cream (made up shea butter, jojoba oil, grape seed and rose extract). It gives
you extraordinary moisture.

PRICING STRATEGY

We will sale our products at affordable prices so everyone can have a chance to get benefit from our
organic products. Usually, Organic products are expensive in market and only people from upper class
can afford them but we think everyone deserves to look beautiful. People with low income can also buy
our products.

1. Aloe vera gel (Rs. 500/-)

2. Neem & black seed scrub (Rs. 1050/-)

3. Whitening soap (Rs  450/-)

Turmeric & Moringa soap (Rs. 500/-)

4. Mud-Mask (Rs. 1100/-)

5. Moisturizing cream (Rs. 800/-)

OUTLOOK OF PRODUCTS

Our products are organic i.e. close to the nature and that is why we use environmentally friendly
packaging which is more sustainable like glass/ceramic and metal packaging are reusable and
recyclable, compostable / biodegradable paperboard and recycled plastic.

Product No 1

Organic Aloe Vera Gel

Color Tones

Gradients of dark green and hazel for the packaging

Fonts

Font of text on packaging is Gotham

This product is packed in a bottle ranging from 50ml-200ml. Foil Stamping is used in
embellishments in design of packaging. Outlook of this product also contains logos, tagline,
general description and certifications.

Product No 2

Neem & Black Seed Scrub

Color Tones

Coal Black and golden color is used in this outlook

Font

High Contrast Sans Optima

This particular product comes in plastic tube form which is inside a paperboard 17.2pt
thicknesses. All the usual labels like logo, descriptions are placed accordingly.

Product No 3

Turmeric & Moringa Oil Soap

Color Tones

Orange color from one side of the packaging slopes into its lighter form from top left to bottom
right corner.
Font

Futura
This soap comes in boxier design element which is made of metallized paperboard. It looks sleek
and reduces carbon footprints to help bringing down plastic wastages. Logos, tagline,
descriptions and certifications are placed accordingly.

Product No 4

Organic Mud Mask

Color Theme

This product has modern color theme ranging from bright reds to pinks for different units.
Font

Stampbor
The circular container (jar) made up of ceramics is used to contain the actual product to give it a
premium and modern feel. Labelling is done accordingly to the shape and product keeping at
with par company standards.

Product No 5

Hydrating & Moisturizing Cream

Color Theme

Turquoise color with white/light silver backdrop

Font

RNS Sanz
This product comes in two shapes. First one is big jar shape mainly to keep at home and second
is small tube shape to carry around easily. Scuff proof matte laminate is used in coating for
enhanced user experience.

USP (Unique Selling Proposition)

 The Unique selling proposition we will use for our product is our tagline, Dermaganics -“ideal
diet of your skin.”
 “At affordable prices” will be another USP.
 For delivery service, we will publish a slogan, “When it comes to helping you look confident, we
deliver.”