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The natural skin care segment is growing at a phenomenal rate. But how
do products labelled “sustainable”, “natural” or “organic” differ? We
caught up with Oriflame skin care expert Melina Galeadi to find out.
And how does this differ from skin care products labelled “organic”?
Organic ingredients are natural ingredients that are organically farmed. This means that farming
has taken place without the use of synthetic pesticides.
But can natural skin care products really target ageing concerns with the same efficacy as
non-natural products?
It’s not that black and white. It’s not so much the level of naturalness that influences
performance, but rather the formulation of ingredients. The efficacy of natural ingredients can be
greatly enhanced when refined through science.
Why did Oriflame create Ecobeauty and target the eco-conscious consumer?
Nature is in our DNA. We’ve been pioneers in developing formulas using natural ingredients
since 1967, so creating the ultimate natural range was a sensible next step for us.
"It’s not so much the level of naturalness that
influences performance, but rather the
formulation of ingredients."
Each Ecobeauty product contains two key ingredients that have been carefully selected for their
unique effects on the skin. Because of the gentle extraction process, the essential vitamins,
amino acids and fatty acids are kept intact. This provides the skin with all of the essential building
blocks needed to maintain radiance and health in a natural way.