Chapter II

Business Description

Our company specializes in creating and distributing high-quality skin care products for a
wide range of skin types and concerns. From cleansers and moisturizers to serums and masks,
we offer a comprehensive collection of products that are designed to cleanse, nourish, and
protect the skin. Our formulations are made with carefully selected, natural ingredients that are
known for their effectiveness in promoting healthy and radiant skin. We prioritize ethical and
sustainable sourcing, and we are committed to producing products that are cruelty-free and
environmentally friendly. Our goal is to help our customers achieve their best skin by providing
them with effective and luxurious skin care solutions.

2.1 General Description of the Product / Services

A skincare product or service is a specialization offering designed to promote and

maintaining the health, appearance of the skincare Whether in the form of creams, serums,
cleansers, treatment, or professionals services, these products aim to address various skin
concerns and contribute to overall skin health. The skincare industry id diverse, offering
solutions for a wide range of needs, including hydration, anti aging, acne prevention, sun
protection.

2.1.1 Business Name

I choose this name “Joy

•Addressing Specific Concern: Skincare product offerings often target specific concerns,
including hydration, acne, hyper pigmentation, and sensitivity.
skincare” because it gives you a good high quality product and also it helps you to show your
confidence.

2.1.2 Product Service / Features

The features of skincare product and services are diverse, catering to wide range of
customer needs and preferences.
Target Solution:

• Customization: Some products and services allow for customization to meet individual
skin needs and references.

Product Types:

• Variety: Skincare products come in various forms, including cleansers, toners, serums,
moisturizers, masks, and specialty treatments, providing a comprehensive skincare routine.

• Texture and Consistency: Products may vary in texture gel, cream, serum to cater to
different skin types and preferences.

Understanding this features can guide costumers in selecting skincare products and services
that align with their individuals needs preferences.

2.1.3 Product / Service Variation

Skincare products and services come in various forms and variations to cater to different skin
types, concerns, and preference.

• Gel Cleansers: Suitable for oily skin acne prone skin, offering a lightweight and non
greasy option.

• Cream Cleansers: Idea for dry sensitive skin providing a more hydrating and soothing
cleansing experience.

• Micellar water: A gentle option for removing make up and impurities without rinsing.

• Hydrating Serums: Boost moisture levels for a plump and dewy complexion.

2.1.4 PRODUCT / SERVICE STYLE

These product service styles offer different approaches to skincare, allowing individuals to find
options that suit their preferences and needs. It's important to explore and find what works
best for your skin type, concerns, and lifestyle.

• Subscription Boxes: These are services that deliver a box of skincare products to your
doorstep on a regular basis. You can often customize the products based on your skin type and
concerns.

• Personalized Skincare Regimens: There are brands that offer skincare regimens tailored
to your specific needs. They usually require you to take a skin quiz, and then recommend
products based on your responses.

• Virtual Consultations: Many skincare brands now offer virtual consultations with
skincare experts. During these consultations, the expert can analyze your skin and recommend
products accordingly.

2.1.5 PRODUCT / SERVICE QUALITY

When it comes to product service quality in skincare, it's important to consider factors such as
the ingredients used, brand reputation, customer reviews, and personal preferences. It's always
a good idea to do some research and choose products that align with your skincare needs and
values.

2.1.6 PRODUCT PACKAGING

Packaging plays a crucial role in the skincare industry, as it not only serves practical purposes such as
protecting the product and providing information but also contributes to the overall branding and user
experience. Here are some ways in which packaging can be unique in the skincare industry. Skincare
brands often use packaging as a way to communicate their values, differentiate themselves
from competitors, and enhance the overall user experience, making it an important aspect of
their product offerings.

Sustainable Materials: Skincare brands are increasingly

using sustainable packaging materials such as glass,
recycled plastic, or biodegradable materials to
minimize environmental impact. This emphasis on
sustainability can make a product's packaging stand
out and appeal to environmentally conscious
consumers.
2.1.8 PRODUCT LABELING

 Name of the product

 List of ingredients

 Directions for use

 Warning statements (if applicable)

 Usage instructions

 Net weight or volume

 Batch number or lot number

 Manufacturer's contact information

 Expiry date
2.2 INDUSTRY BACKGROUND

These insights reflect the dynamic nature of the skincare industry, with a focus on self-
care, wellness, and the demand for effective skincare products. The industry continues to
evolve to meet the changing needs and preferences of consumers.

2.2.1 INTERNATIONAL

If we're being honest, one of our favorite things about traveling the world is
accumulating a haul of the best international beauty products. Not only do these locals-
approved creams, cleansers, masks, oils, scrubs, and perfumes make great souvenirs, but you
can also reorder them online when you need to restock—and right now, when so many of us
are still sheltering at home, that last bit is a must. Bonus: experimenting with beauty products
from places like Iceland, Paris, Sweden, and Seoul keeps us feeling connected to the places we
love, and gets us excited for the moment we can finally take that next big trip. Scroll down for a
few of our favorites.(Mara balagtas and ashlea halpen, 05-18-20)

2.2.2 NATIONAL

As anyone who's ever perused the aisles of their local drugstore or beauty supply chain
can tell you, finding the best skincare products is hard. That's why our Good Housekeeping
Institute Beauty, Health & Sustainability Lab scientists are always testing the latest and greatest
innovations in skincare, from drugstore picks to luxury beauty brands and everything in
between, to find the best products in the world that are actually proven to work.(APRIL
FRAZINO, 11-15-23

2.2.3 LOCAL

Skin products were made to be affordable and able to address common Pinay skincare
needs. Their face care line is worth the try but we're particular to their zit-zapping treatment,
the Acne Drying Lotion. It has ingredients that soothe and heal the pimple.(IRA NOPUENTE, 12-
22-20)

2.3 BUSINESS HISTORY/ BACKGROUND

 When I was a little girl I always dream that someday I will build a bakery and also, I want
to build skincare products but pursuing skincare products was my biggest dream, i want to be a
beautiful someday using my product and also i want many people see mga skincare products
because that is may biggest dream so now that I have a business proposal, I want to build a
skincare products that's name with me Rhe Joy I cut it out the Rhea and I add some Skincare
products To make "JOY SKINCARE"

2.3.1 BUSINESS NAME

"JOY SKINCARE"

2.3.2 VISION AND MISSION

Developing a clear vision and mission for a skincare product line is essential for guiding
the overall direction of your venture and communicating your brand's purpose to consumers.
Here's an example of a vision and mission statement for a skincare product:

Vision Statement:

"To be the trusted companion on every individual's journey to radiant and healthy skin,
empowering confidence and embracing the beauty of natural, sustainable, and effective
skincare."

Mission Statement:

"At JOY SKINCARE "our mission is to revolutionize skincare by crafting innovative,

science-backed products that prioritize the well-being of both the skin and the planet. We are
committed to delivering exceptional results through the use of clean, cruelty-free ingredients
and sustainable practices.

2.2.3 BUSINESS OBJECTIVES

 To create high-quality, effective skincare products that deliver visible results for our
customers.
 To use natural and ethically sourced ingredients in our skincare formulations, prioritizing
the health and well-being of our customers and the environment.

 To continuously research and innovate in the field of skincare, staying up-to-date with the
latest scientific developments to improve our product effectiveness.

2.3.4 SWOT ANALYSIS

A SWOT analysis is a strategic planning tool that helps businesses assess their internal
strengths and weaknesses, as well as external opportunities and threats. Here's a generic
framework for conducting a SWOT analysis for a skincare product or brand, such as Joy skincare

2.3.4.1 STRENGTH

•Active ingredients: Skincare products often contain active ingredients such as retinoids,
hyaluronic acid, vitamin C, and peptides, which have been shown to effectively address various
skin concerns such as aging, hyper pigmentation, and dehydration.

•Formulations targeted at specific concerns: Skincare products are often formulated to

target specific skin concerns, such as acne, sensitive skin, dryness, or anti-aging. This allows
individuals to select products tailored to their unique skin needs.

•Improved skin health: Many skincare products are designed to nourish and protect the
skin, promoting overall skin health and resilience.

•Customization: The skincare market offers a wide range of products that cater to
different skin types and concerns, allowing individuals to customize their routines based on
their specific needs

2.3.4.2 WEAKNESSES

Sensitivity and allergic reactions: Skincare products, especially those with activ
2.3.4.3 OPPORTUNITIES

•Growing market: The skincare industry is experiencing rapid growth due to increasing
awareness of skincare routines and a focus on personal grooming and wellness.

•Sustainable and natural ingredients: Consumer demand for sustainable and natural
skincare products provides opportunities for companies to create eco-friendly and organic
formulations.

•Aging population: The global aging population presents opportunities for anti-aging skincare
products and treatments that target age-related concerns such as wrinkles, sagging skin, and
age spots.

•Expansion into new markets: Skincare companies can explore opportunities in untapped
markets, such as emerging economies and regions where skincare awareness is growing.

•E-commerce: The rise in online shopping and e-commerce platforms provides opportunities
for skincare brands to reach a wider customer base and offer convenient purchasing options.

2.3.4.4 THREATS

•Allergic reactions: Some skincare products may contain ingredients that can cause allergic
reactions in sensitive individuals, leading to skin irritation, redness, and itching.

• Irritation and inflammation: Harsh chemical ingredients in skincare products can cause
irritation and inflammation, especially for those with sensitive skin

•Sun damage: Some skincare products may not provide adequate sun protection, increasing the
risk of sun damage and skin cancer.

•Skin damage: Overuse or misuse of skincare products can damage the skin barrier, leading to
dryness, redness, and premature aging.
•Allergic contact dermatitis: Some skincare products may contain allergens that can cause
allergic contact dermatitis, a skin condition characterized by redness, itching, and swelling.

2.3.5 BUSINESS LOCATIONS

The location of may business is located in LINAO MAASIM SARANGANI PROVICE

2.4 POTENTIAL OF THE VENTURE

The potential for a skincare venture depends on various factors, including market trends,
consumer preferences, product innovation, and effective marketing. Here are some aspects to
consider when assessing the potential of a skincare venture:

•Market Trends: Stay informed about current and emerging trends in the skincare industry. For
example, trends such as clean beauty, sustainability, natural ingredients, and inclusivity are
influencing consumer choices. Aligning your products with these trends can enhance your
venture's potential.

•Target Audience: Understand your target audience's needs and preferences. Consider factors
like age, skin type, concerns, and lifestyle. Offering products that cater to specific demographics
or address niche skincare concerns can create a more loyal customer base.
•Innovation and Differentiation: Differentiate your products from competitors by focusing on
innovation. This could involve unique formulations, cutting-edge ingredients, or advanced
skincare technologies. Creating a distinct value proposition can set your venture apart in the
crowded skincare market.

•Quality and Efficacy: Consumers are increasingly seeking skincare products that deliver
tangible results. Ensure that your products are of high quality, supported by scientific research,
and have visible benefits. Positive customer reviews and testimonials can contribute to building
trust in your brand.

•Brand Image and Trust: Establishing a strong brand image is crucial in the skincare
industry. Transparency about ingredients, manufacturing processes, and a commitment to
ethical practices can contribute to building trust with consumers.

•Digital Presence and Marketing: Leverage digital platforms for marketing and sales. E-
commerce, social media, influencer collaborations, and content marketing play significant roles
in reaching and engaging with your target audience. A strong online presence can contribute to
the success of your venture.

•Regulatory Compliance: Ensure that your skincare products comply with local and
international regulations. Meeting safety and quality standards is essential for gaining
consumer trust and avoiding legal issues.

•Global Expansion: Assess the potential for expanding your venture globally. Research
international markets, adapt your products to local preferences, and consider the logistics and
regulations of operating in different regions.

•Consumer Education: Invest in educating consumers about skincare and the benefits of
your products. Providing clear information about ingredients, usage instructions, and expected
outcomes can enhance customer satisfaction and loyalty.

•Adaptability: The skincare industry is dynamic, and trends can change rapidly. Being
adaptable and responsive to shifts in consumer behavior and preferences is crucial for
sustained success.
 It's important to conduct thorough market research, analyze competition, and
continuously monitor industry trends to make informed decisions. Additionally, seeking
feedback from potential customers through surveys or focus groups can help refine your
products and marketing strategies.

2.5 UNIQUENESS OF THE PRODUCT/ SERVICE

The uniqueness of skincare products can be determined by a variety of factors such as

ingredients, formulations, and benefits. Here are some ways in which skincare products can be
unique:

•Innovative Ingredients: Skincare products that contain unique or cutting-edge ingredients,

such as peptides, stem cells, or rare botanical extracts, are considered unique due to their
potential to deliver specific benefits to the skin.

•Custom Formulations: Some skincare products are uniquely formulated to address specific
skin concerns or conditions, such as sensitive skin, acne-prone skin, or aging skin. These custom
formulations are designed to deliver targeted results that may be found in standard skincare
products.

•Patented Technologies: Skincare products that feature patented technologies or delivery

systems are considered unique due to their ability to offer specialized benefits, such as
enhanced penetration of active ingredients or prolonged release for long-lasting effects.
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