Professional Documents
Culture Documents
• Cosmetic Science
E: info@personalcarescience.com.au • Brand Management
W: https://personalcarescience.com.au • Regulatory Affairs
Study at a time and place that suits you - 1-on-1 tutorial support
-full learning and practical materials sent to you worldwide-
Study at a time and place that suits you - 1-on-1 tutorial support
-full learning and practical materials sent to you worldwide-
Study at a time and place that suits you - 1-on-1 tutorial support
-full learning and practical materials sent to you worldwide-
#4 Top Cosmetic Trend of 2022: Combine science and nature in your cosmetic formulations
Consumers are drawn to natural cosmetic ingredients – whether it is true or not, they perceive them to
be safer and better for them. That’s not to say they won’t use a product containing partially natural or
even synthetic cosmetic ingredients – but they will be attracted to cosmetic products which contain a
natural marketing message.
While the performance of a cosmetic product will lead to repeat sales and referrals, it doesn’t mean this
performance must come from the natural ingredients. Cosmetic brands that combine the best of science
and nature in their cosmetic formulas will find strong consumer interest.
To combine science and nature in your cosmetic formulas:
• use natural plant extracts with clinically proven results in your cosmetic formulas where possible
• use active ingredients (regardless of source) to get great results from the cosmetic formula and
include some natural cosmetic ingredients, such as herbal extracts or exotic plant oils, as well
• highlight the benefits of the natural cosmetic ingredients used in your cosmetic formula in your
marketing
Make sure any performance related claims are linked to the correct cosmetic ingredients for the
evidence you hold, but make a point of including natural herbal extracts or plant oils, and pointing out
their benefits in the cosmetic formula as well. Learn how to ensure your cosmetic labels, claims and
evidence comply here.
#5 Top Cosmetic Trend of 2022: Engage with your consumer – on-line presence
If your cosmetic brand does not have an online presence, it may as well not exist. In this ever-increasing
digital society, cosmetic brands must connect with their consumer to enrich their product experience.
If you are able to have some sort of interactive or app-based experience, this is ideal; but for many small
or indie cosmetic brands this may not be possible. If you can’t provide an interactive experience, at least
engage with your consumer with replicas of what using your cosmetic products may be like. Engagement
such as before and afters with various skin types, your customers posting results and use from the
product, and customer testimonials all count as digital presence, as well as proof of product.
Make sure you also engage with your consumer online – not just sell. Consumers are interested in
cosmetic brands that inform and entertain them, not just constantly sell, sell, sell!
And of course, make your cosmetic products easy to purchase on-line – because so many purchases are
now conducted online.
Diploma & Certificate courses in:
• Cosmetic Science
E: info@personalcarescience.com.au • Brand Management
W: https://personalcarescience.com.au • Regulatory Affairs
Study at a time and place that suits you - 1-on-1 tutorial support
-full learning and practical materials sent to you worldwide-