1) Perform an External and Internal Environmental Analysis

a) External environment yields opportunities and threats

ENVIRONMENTAL ANALYSIS
EXTERNAL
The effectiveness of a corporation can be impacted by the weather and climate. For instance, severe
weather can increase operating costs and compel VIYLINE to act immediately. to boost the value chain's
adaptability Consumers' purchase patterns may be impacted due to these developments, prompting the
company to reconsider its marketing and product approaches.
The packaging means a lot to every consumer and so does the product inside it. Eco-friendly or green
things are popular these days. To win over, VIYLINE has the advantage of the opportunity and apply
green business practices. The administrative groups' emphasis on preserving environmental compliance is
affecting product innovation aims. VIYLINE is necessary to emphasize their products' protection of the
environment over more conventional value claims.
Environmental regulations are important and in place to prevent resource conflicts. The media,
environmentalists, consumers, and the public may have negative thoughts towards VIYLINE because it
wastes a lot of resources. To ascertain which assets (such as ingredients, electricity, etc.) are classified as
scarce or endangered and whose overuse could harm it. VIYLINE must examine first the regulations of
the environment.
Many nations have implemented strict waste management laws. Recycling and garbage management:
Growing pollution and technological advancements have propelled companies to adopt innovative
pollution prevention management practices. Recycling has become part of every business. Additionally, it
is crucial for VIYLINE that organizational units situated in or close to metropolitan areas develop
effective waste management practices.
INTERNAL ENVIRONMENT
Strengths
1. High Quality Products - ViyLine skincare used a high quality products. they make sure that the
products that they are selling are working perfectly on their customers.
2. Large Network for Distribution - One of the Philippines' rising businesses, VIYLine Group of
Companies (VGC), provides consumers with a variety of goods and services, including fast-moving
consumer goods. VIYLine Skincare offers soaps, lotions, and hygiene products to consumers through its
official list of distributors and sells them through their own e-commerce and physical locations across the
country.
3. Consumer Trust- ViyLine is a reliable skincare business because you can see many feedbacks that are
good and they recommend the VIYLine Products.
weaknesses -high price -dependence of retail stores -packaging of the products -quality of the products
Opportunities
1. Change in customer behavior - They should get the customers want base on the trend. when
understanding consumer behavior is crucial but it enables them to better communicate with customers.
They can close the market gap and pinpoint the items that are required and the products that are no longer
in use by knowing how consumers choose a product.
2. Expand its business - Expansion can also provide the appearance that a business is more financially
viable because larger companies tend to attract investors and lenders.
3. Great Advertising - By allowing sellers to effectively compete with one another for the attention of
customers, advertising has fulfilled a crucial function in the corporate world.
Threats
•Competition/ competitors
• Lack of resources
•Economy
•Chemical Reaction

2) Perform a Competitor Analysis

a) Identify and analyze the three most important direct competitors

VIYLine Skincare is a VGC beauty product venture that sells soaps, lotions, and hygiene products
through an official distributor network as well as their own e-commerce and physical locations across the
country. They also provide acne remedies for teenagers, with moderate ingredients in each product. In the
Philippines' beauty and cosmetics business, the Brilliant Skin Essentials is a hidden gem. It continues to
offer affordable beauty products with natural, safe, and proven ingredients to fulfill the skin care needs of
Filipinos. Ascertain the efficacy of the goods on offer by ensuring that they contain active ingredients,
exfoliates, tones, and rejuvenate the skin. Their main goods are whitening creams for Filipinos who want
brighter skin and live in tropical climes. Herskin wants to create solutions that will unclog your pores,
reduce the appearance of acne scars, hyperpigmentation, and revitalize your skin, leaving you with a sun-
kissed, clear, and radiant complexion in just 14 days. Ryxskin strives to improve women's empowerment,
passion, and sharing of life-changing chances. It can be difficult to use a renewing set. You'll come across
goods that warn you that the process will cause peeling, redness, and irritation. When your skin has
recovered from the trauma, you will get the coveted glass skin impression.

b) Identify other current and potential direct competitors

Using or buying some skin care set you should know what is your skin type and here are the current and
potential of the direct competitors. The Brilliant Skin, HerSkin, and lastly the RyxSkin. On brilliant
they have many endorsers that are known by the many people, brilliant skin is a gem and beauty and
cosmetics brand in the Philippines. With natural, safe and proven formulated by the Brilliant Skin.
Brilliant skin have many products that you can choose on they have for acne, wrinkles, on how to
improve the skin, how to fight oily skin, and many more. Before they release new items they make sure
they are safe and Brilliant Skin really endorse their products by using social medias like tiktok, The
owner of Brilliant Skin is on tiktok and many people admire her because of her skin and her humbleness.
The HerSkin Revita-Glow Skin Rescue kit is a rejuvenating set developed to unclog clogged pores,
minimize the appearance of acne marks and hyperpigmentation, and regenerate your skin, revealing a
sun-kissed, clear, and glowing complexion and you can see many peope gave a wonderful review on
youtube about the Herskin products. RyxSkin is known for their rejuvinating cleanser it is a gentle
cleanser that helps to removes dirt and oil while treating and preventing break outs it is good for the skin
because it is alcohol-free, using alcohol in your face is ineffective and can harm your skin, exacerbating
the condition. Ryx Skincerity has evolved from a dream to a passion and commitment to empowering
women, sharing possibilities, and changing lives. It’s for the best.

c)Identify current and potential indirect competitors

The indirect competitors of Viyline Skincare are Derma Clinics products. Derma Clinics offers set of
skin care when you make a consultation and service to them, usually they gave proper regimen to
maintain the skin care based on the skin care problems of the patients.

3) Perform a Customer Analysis - current and high potential

4) Provide a Comprehensive Strategy Assessment

a) Describe the company's and each key competitor's current positioning/marketing

strategy

VIYLine Skincare is a VGC company that sells skin care set, moisturizers, soaps, underarm whitening kit
and lotions products through a network of official distributors as well as their own e-commerce and actual
locations across the country.

In the Philippines' cosmetics and beauty sector, Brilliant Skin Essentials is a rare find. Brilliant Skin
Essentials offers affordable beauty products with natural, safe, and proven ingredients to satisfy the skin
care wants of Filipinos. As the product continued to grow in the domain of online shopping, amazing
comments and feedback began to pile up from consumers, potential sellers, and distributors themselves.
Brilliant Skin Essentials has expanded to over 3000 distributors, 300 franchisees, and distributors in just
one year. Kath Melendez, an influencer, owns Herskin. HerSkin's goal is to inspire people to love them
and to teach them that beauty should be for everyone.

b) What are the company's and each key competitor's major sources of competitive

advantage

There is no exception in competition when it comes to business, it can make or break your organization or
company. It is uncomfortable and scary to witness another business’s profit growth than your company,
competition can also push your business to evolve into a better version of itself. There are sources of
competitive advantages like product attributes differentiation, one way to gain an advantage over
competitors is by differentiating your product from theirs. Countless attributes can set your product apart
by considering giving better customer service, different or more varieties, faster and cheaper shipping, the
location, color aesthetic, brand identity, and atmosphere of brick-and-mortar locations.

c) What additional sources of competitive advantage could be developed in the future

d) Select one (nearest) competitor for further focus, then provide: (KULANG)

Brilliant Skin Essentials, a beauty and skin care brand founded by Glenda Dela Cruz Victorio, is a
prominent rival of VIYLine Skincare in the industry. This large corporation is well-known for its
rejuvinating facial set, which is used to cure and prevent severe cases of acne, blackheads, and other skin
blemishes by penetrating pores to minimize breakouts, eliminate acne-causing bacteria, and remove dead
skin cells. Because Brilliant Skin Essential is such a well-known and respected brand in the Philippines, it
may appear impossible to compete with them head-on. VIYLine Skincare has a long way to go, since they
are only getting started. Despite strong competition, VIYLine Skinecare is confident in its ability to
develop a relevant brand image and establish recognition among the target markets. Develop a "Magnify
your beauty" positioning for VIYLine Skincare based on additional benefits for the price. Because it will
be available in regions where large competitor brands are not, the brand will establish channel
differentiation and employ a selective distribution strategy with well-known retail stores, health and
natural departmental stores and pharmaceutical stores. VIYline Skincare will also partner with local
beauty salons to use, showcase and sell its products and also support various social media platforms to
create awareness. It will conduct free skincare consulting campaigns and distribute free samples to
advertise and build brand loyalty.

5) Study the data and present the facts.

Based to the information we gathered, all of VIYline cosmetic products are generally safe because The
Food and Drug Administration (FDA) has been approved so no need to be worried. Though, not all is
applicable for those pregnant due to the fact that VIYline do not have a clinical study to support so they
suggest consult first before buying that product for safety secure. Moreover, all the VIYline cosmetic
products are never testing products on animals. Under no circumstances does VIYline conduct animal
testing on any of its ingredients and products. For the feedback, VIYline Skincare is great product
because they noticed consistent improvement in the appearance of acne scars and overall brightening of
the skin and also give magical results within a week. A lot of people are constantly sending their
feedbacks saying that Viyline Skincare works well on them. As of the moment Viy line is growing hugely
and successfully.

6) Study the recent and current information about your company.

Viyline Skincare is growing so well. There are currently a large number of distributors and resellers
prepared to sell and promote it. Teenagers and influencers make up the majority of the users, and they are
completely honest in their reviews of the goods. For her business, She already expand her office due to
the additional employees and full house stocks, also bought trucks and vans for the fast deliveries of
stocks. Even though Viyline skincare started last April 2021, they already earned so much and their
company is really profitable as of the moment.

7) Recommendations and Future Strategies

In present time, Viyline skincare only use social media platform in selling and marketing all of their
products, with this viyline skincare should also build a physical store for the people to see their products
and to reach a lot of consumer.

Moreover, Aging related skincare will be in demand. A lot of older shoppers would also like to try skin
care line but they were too hesitant because it may cause breakout since the ingredient may be harsh but if
they make aging related skincare that focuses on older consumers people will hype the product.

Export products. They must expand their marketing to reach other country, they should try to find
retailers and resellers in other country to help them expand and to make a name in other country.
Improve marketing strategies where in they will give promo set to the consumer, for example whitening
skincare set plus whitening soap and whitening lotion.

People now a days are addicted to sunscreens, as of now they have this lotion which is SPF50++, Viyline
can produce a Sunscreen gel for body and face with SPF100 which is effective for too much sunlight.
With this, if they produce sunscreen gel alone as their additional product this product will be in demand
since only few company produced high SPF.

Viyline can produce Acne Spot Cream, this product will help the active acne to dry out, visibility fades
post-acne and controls excess oil.
Sleeping Face Mask and Eye mask, since were talking about skin care, producing facemask and eye
mask will be better. This mask may be in different categories like, brightening, moisturizing, whitening,
revitalizing, glowing, hydrating and etc.

Future Strategies

Future Strategies for ViyLine Skincare: On the Allergy of some people they should produce or make a
product that are for people that have sensitive skin Get many more influencers so many people can easily
know the ViyLine brand, Use some google ads and many more social media to endorse the products
Nano- and micro-influencers can help you market your:

* New products and offers

* Latest promotions and discounts

* Membership and subscription website or app Talk about the Ingredients Customers who buy skincare
are discerning.
They prefer to do their homework before making a purchase, especially if they have skin issues that need
to be addressed. If your skincare products have high-quality component, make sure to emphasize this in
your writing. Highlight the best ingredient and their effect on the skin.
8) References - appropriate references must be provided at the end of your document

Introduction- tsaka kung bakit sya yung napili natin na umangat

Skin care products is currently trend nowadays especially on having different kinds of weather that we are
experiencing. Whether you're fighting breakouts or wanting to restore a more youthful, yet natural,
appearance, good skin care products may help you improve the appearance and texture of your skin at any
age. The products you use determine the quality of your skin care routine. Good, high-quality products
are both safe and effective, and several formulas for sensitive skin and other conditions are available.
They can improve the texture and appearance of your skin while also protecting it from the damaging
effects of the sun, pollution, and other factors that can harm your health. Choosing products from a
reputed manufacturer might be advantageous because each component may be intended to perform in
tandem with the others. You can also be more confident in the goods' quality and forecast how your skin
will react to trying another product from the same brand. By blocking pores, raising redness, and creating
breakouts, low-quality skin care products can cause more harm than good. We chose Viyline Skin Care
because of the positive feedback received from customers who have used the items. They have items for
teenagers, especially those with sensitive skin. Before they sell the products, their team has already tried
them and verified that they are successful. As a result, many customers stand up with their skin products
since they are well-known on social media and distribute their products to well-known influencers, whose
before-and-after outcomes are shared with all viewers.