Marc Andrei Manguinao

ABM 122
COMPETITIVE ANALYSIS

One major competitor in the field of my business is Brilliant Skin Essentials, a beauty
and skin care brand developed by Glenda Dela Cruz Victorio. This big company is known for
their rejuvinating facial set, it is used for treating and preventing severe cases of acne,
blackheads and other skin blemishes by penetrating pores to reduce break-outs, eliminate
acne-causing bacteria and remove dead skin cells. This rejuvinating facial set costs around
Php 300-350 and can be bought from their official stores, resellers and distributors. The
price of their products ranges from Php 57 - Php 580, currently, they have 56 products that
vary from makeup to whitening products. As shown on their website, they have thousand of
resellers and distributors nationwide. Brilliant Skin Essentials also have celebrities and
famous influencers as their brand ambassador which makes them known and famous to the
people in the Philippines. Consumers buy from the business simply because their products
are affordable and based from the brand’s advocate, it gave them a much better skin.
Focusing on their rejuvinating facial set, feedback from the people varies because there are
good reviews and there are also negative reviews from this product. Staring off with the
positive feedback, clients have stated that the product changed their skin in terms of
improved skin texture, it made their skin tone lighter and the product made their skin smooth
and clear. On the other hand, others claimed that it caused an impairment on their skin
barrier, they experienced severe peeling of the skin, stinging sensations when applying the
product, and made their skin more sensitive.

Since Brilliant Skin Essentials is such a big and influential brand in the Philippines, it
may seem impossible to compete with them head to head. The Daily Derm still has a long
way to go since we are just starting out, our brand can consider the fact that some of the
ingredients in their products are strong and can be harsh to the skin. As a skin care brand,
we wouldn’t want any of our customers to have a bad experience with our products. Our
product formulation will contain ingredients that are safe and mild on the skin while giving the
same effect. This will set us aside from other companies since it can be used by everyone
and not just people with certain skin types. Since celebrities and famous influencers are still
out of our reach, we will base our marketing strategies on real people with real results from
using our products. Eventually, their feedback for using our products can encourage other
people to avail from our brand and try out what we have to offer.

SOURCES:
https://brilliantskinessentials.ph/
https://www.themachomom.com/brilliant-skin-rejuvenating-set-reviews/