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  • Skincare

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    Ateah Osely Rovelo
    8 views8 pages
    This document compares two skincare brands, Fairy Skin and Brilliant Skin. Fairy Skin aims to make women beautiful from the inside out through formulations that positively impact the beauty industry. Brilliant Skin is a leading natural skincare brand in the Philippines that creates accessible products fulfilling local needs. The document also discusses threats in the skincare industry such as new entrants, substitutes, high competition among rivals, suppliers having low differentiation of inputs, and customers having increased bargaining power.

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    This document compares two skincare brands, Fairy Skin and Brilliant Skin. Fairy Skin aims to make women beautiful from the inside out through formulations that positively impact the beauty industry. Brilliant Skin is a leading natural skincare brand in the Philippines that creates accessible products fulfilling local needs. The document also discusses threats in the skincare industry such as new entrants, substitutes, high competition among rivals, suppliers having low differentiation of inputs, and customers having increased bargaining power.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    8 views8 pages

    Skincare

    Uploaded by

    Ateah Osely Rovelo
    This document compares two skincare brands, Fairy Skin and Brilliant Skin. Fairy Skin aims to make women beautiful from the inside out through formulations that positively impact the beauty industry. Brilliant Skin is a leading natural skincare brand in the Philippines that creates accessible products fulfilling local needs. The document also discusses threats in the skincare industry such as new entrants, substitutes, high competition among rivals, suppliers having low differentiation of inputs, and customers having increased bargaining power.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 8

    CARE

    SKIN

    up 4
    : Gro
    d by
    ente
    Pres
    FAIRY SKIN
    VS.
    BRILLIANT SKIN
    FAIRY SKIN BRILLIANT
    -is a brand created for women
    who aspire SKIN
    to bring out the best of -is a gem in the beauty and
    themselves. Making cosmetics brand in the
    them beautiful from the inside Philippines. With natural, safe
    and out. It is and proven formulation
    formulated to make a positive offered by Brilliant Skin
    impact on the Essentials, it continuously
    beauty industry and beyond. creates accessible beauty
    products to fulfill the skin
    care needs of Filipinos.
    THREATS OF NEW
    ENTRANTS
    Skincare are competitive industries
    and thus attract new entrants striving
    to capture market share.
    The capital required to establish a
    manufacturing setup is high. there is a
    strong brand identity.
    THREATS OF
    SUBSTITUTES
    There are mainly two substitutes of
    skincare products which are home
    remedies and products made at
    home with natural ingredients such as
    herbs and oils.
    COMPETITIVE
    RIVALRY
    the degree of competition
    amongst rivals in this industry
    is high. Competitors include
    belo, careline skin, sunnies
    face and local companies.
    BARGAINING POWER
    OF SUPPLIERS
    the number of suppliers in this
    industry is large. There are many
    manufacturers of products requires
    in this industry. There is a low
    diffirentiation of inputs.
    BARGAINING POWER
    OF CUSTOMERS
    increased competition and
    availability of products have given
    buyers of this industry power high.
    They are in no position to influence
    the price of the products. This makes
    it difficult for the companies to
    maintain long-term profitability.

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